LogFAQs > #973845168

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Topic	I see Twitch has again stepped up the war on ad blockers
voldothegr8 05/31/23 8:38:15 PM #5:	Questionmarktarius posted... The "adblock" crowd never converts anyway, so forcing ads on them just leads to wasted impressions and lower CPMs. Additionally, annoying adblocking users to the point they abandon your site entirely, causes a loss of pageviews and search rank, which also lowers CPMs. I really do wonder if anyone over there has sat down and done some real cost analysis over the situation. Because apparently they feel like driving away visits and paying an entire team dedicated to breaking ad blockers is still more profitable in the long run. --- Oda break tracker 2022- 13 (3) \| THE Ohio State:11-1 \| Las Vegas Raiders: 6-9 <cite>voldothegr8 posted [p:973845168] in I see Twit... [t:80462104]...</cite> <quote>Questionmarktarius posted... </cite><quote>The "adblock" crowd never converts anyway, so forcing ads on them just leads to wasted impressions and lower CPMs. Additionally, annoying adblocking users to the point they abandon your site entirely, causes a loss of pageviews and search rank, which also lowers CPMs.</quote>I really do wonder if anyone over there has sat down and done some real cost analysis over the situation. Because apparently they feel like driving away visits and paying an entire team dedicated to breaking ad blockers is still more profitable in the long run. --- Oda break tracker 2022- 13 (3) \| THE Ohio State:11-1 \| Las Vegas Raiders: 6-9</quote> ... Copied to Clipboard!
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