LogFAQs > #979109969

I feel like that's more likely to backfire than yield any actual benefit for McD's. They won't be able to apply the trademark retroactively, so they won't be able to claim anything from prior uses of WcD's, and moving forward artists will just shift to a new parody instead of having to pay any sort of royalties to use WcD's. In turn, that's just going to piss off people who are annoyed that McD's has destroyed the venerated tradition of WcD's, who will then be even less likely to buy McD's (and they're probably the main niche this is trying to attract).