Current Events > Aunt Jemima syrup rebranded to Pearl Milling Company syrup

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Smashingpmkns
02/10/21 12:20:52 PM
#1:


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refmon
02/10/21 12:21:21 PM
#2:


Why not use a white woman instead?

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CableZL
02/10/21 12:21:49 PM
#3:


I think "The Pancake Syrup" would have been a better idea, like the Washington Redskins rebranding to "The Washington Football Team"

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CableZL
02/10/21 12:22:14 PM
#4:


Little did you know, the building on the label is in a gentrified neighborhood. THE STRUGGLE CONTINUES, SUCKA

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Zikten
02/10/21 12:22:16 PM
#5:


I doubt that name will ever be as iconic as the old one
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Ushiromiya
02/10/21 12:22:21 PM
#6:


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Jiek_Fafn
02/10/21 12:23:17 PM
#7:


The pancake picture has also been updated to be more in line with what is appropriate

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littlebro07
02/10/21 12:23:34 PM
#8:


Im more of a Mrs. Butterworth kinda guy

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The Popo
02/10/21 12:23:51 PM
#9:


Ushiromiya posted...
makes me think of Guaranteed Rate Field

WHITE SOX! WHITE SOX! GO GO WHITE SOX!

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VipaGTS
02/10/21 12:24:03 PM
#10:


Cool

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AmericaTheBrave
02/10/21 12:24:27 PM
#11:


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#12
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Shablagoo
02/10/21 12:25:47 PM
#13:


The syrup on the old label has a more realistic flow pattern.

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Unsugarized_Foo
02/10/21 12:25:51 PM
#14:


Shoulda been Ain't Your Momma's syrup

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E32005
02/10/21 12:26:57 PM
#15:


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DoubleDare
02/10/21 12:27:01 PM
#16:


What a lousy name.
Hell even just Pearl Milling would've been better.
Now it looks like what you would find at save alot or the dollar store.

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chrono625
02/10/21 12:30:58 PM
#17:


why didnt they just rename it Nancy Green and use the actual womans picture to advertise?

this is some dumbass name.

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CommonGrackle
02/10/21 12:34:23 PM
#18:


I estimate that the amount of people who will buy Pearl Milling syrup who did NOT buy Aunt Jemima syrup because of its depiction of a black woman will be precisely zero.
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eston
02/10/21 12:35:11 PM
#19:


Revnir posted...
Pearl Milling Company? Is there a story behind it or is it completely random?
Here's what I found:
Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and according to a PepsiCo statement, it created the self-rising pancake mix that became known as Aunt Jemima. Quaker Oats purchased the Aunt Jemima brand in 1925.

chrono625 posted...
why didnt they just rename it Nancy Green and use the actual womans picture to advertise?

this is some dumbass name.
Considering Nancy Green was a slave who was hired to portray the character I think it would have defeated the purpose tbqh

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TheGoldenEel
02/10/21 12:37:36 PM
#20:


CommonGrackle posted...
I estimate that the amount of people who will buy Pearl Milling syrup who did NOT buy Aunt Jemima syrup because of its depiction of a black woman will be precisely zero.
I dont think thats the point my friend

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Hexenherz
02/10/21 12:37:53 PM
#21:


That is a really, really stupid name that doesn't roll off the tongue at all. I can't even remember it and I have looked at the name several times now since entering this topic.

edit: I'm glad they changed it from what it was but... probably could have given it a few more moments of thought first.

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CommonGrackle
02/10/21 12:37:55 PM
#22:


Neither was Aunt Jemima a slave in her current iteration but people argued that she basically was because she, at one point, was depicted as more mammy-like. Even though she wasn't anymore. But she was at some point. But not any more. But that still makes it racist.
I guess...
I never understood it.

apparently black women with lipstick and curly hair are slaves or something.
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Orchestrion
02/10/21 12:39:09 PM
#23:


CommonGrackle posted...
Neither was Aunt Jemima a slave in her current iteration but people argued that she basically was because she, at one point, was depicted as more mammy-like. Even though she wasn't anymore. But she was at some point. But not any more. But that still makes it racist.
I guess...
I never understood it.

apparently black women with lipstick and curly hair are slaves or something.

What a stupid post.


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#24
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Master_Bass
02/10/21 12:42:17 PM
#25:


Yeah, they should have gone back to the drawing board for names. This is completely forgettable and doesn't roll off the tongue at all. I'll still buy it since I do like their syrup, though.

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eston
02/10/21 12:43:22 PM
#26:


Hexenherz posted...
That is a really, really stupid name that doesn't roll off the tongue at all. I can't even remember it and I have looked at the name several times now since entering this topic.

edit: I'm glad they changed it from what it was but... probably could have given it a few more moments of thought first.
I agree with this post and also still agree with changing the name. I appreciate that they went with a name that has some history behind it, but like you said it's not a very marketable name

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ZeroX91
02/10/21 12:44:16 PM
#27:


I totally get ms buttersworth totally that whole mammy stereotype but Aunt Jemima was just a black lady that could cook a good ass breakfast.

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RedJackson
02/10/21 12:45:12 PM
#28:


Yeah there<img src="//:0">s like no coolness factor to that name lol

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Hexenherz
02/10/21 12:46:35 PM
#29:


eston posted...
I agree with this post and also still agree with changing the name. I appreciate that they went with a name that has some history behind it, but like you said it's not a very marketable name
Thank you.

I already forgot it. Pearl Milling Market?

I don't know lmao

Pearl Necklace Milling

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ViewtifulGrave
02/10/21 12:47:57 PM
#30:


How much can I get on eBay for this?



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Esrac
02/10/21 12:48:42 PM
#31:


How dull.

Can you imagine telling your wife to pick up some Pearl Milling Company syrup from the store?

Doesn't exactly evoke brand recognition.
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eston
02/10/21 12:50:04 PM
#32:


ViewtifulGrave posted...
How much can I get on eBay for this?

About tree fiddy

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PatrickMahomes
02/10/21 12:51:18 PM
#33:


Their syrup is ass anyways

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Doom_Art
02/10/21 12:51:21 PM
#34:


Really rolls off the tongue

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IShall_Run_Amok
02/10/21 12:56:23 PM
#35:


I just noticed that the label on the bottle is shaped like a Matryoshka doll.

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FortuneCookie
02/10/21 12:58:35 PM
#36:


The name isn't very appealing, but at least it doesn't have racial ties to it.

For the record, it is possible to have an ethnic minority mascot without them being exploited. In the case of Aunt Jemima though, her legacy is a very unflattering one and I don't begrudge them getting rid of the character.
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Hexenherz
02/10/21 1:03:40 PM
#37:


Esrac posted...
How dull.

Can you imagine telling your wife to pick up some Pearl Milling Company syrup from the store?

Doesn't exactly evoke brand recognition.
"Honey while you're out can you get a gallon of Obsidian Traffic Light Manufacturing milk?"

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Smashingpmkns
02/10/21 1:05:30 PM
#38:


Come on guys. PMC syrup. Mrs. Butter-worths to change their name to Blackwater syrup.
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KiwiTerraRizing
02/10/21 1:06:25 PM
#39:


If anyone claims to care about this youre looking for problems that dont exist

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sevihaimerej
02/10/21 1:07:15 PM
#40:


Why not replace her with a new non-racist depiction of a black woman? What, we can only drink syrup outta on old white lady? I want to drink diverse syrup dammit, Pearl Milling sounds too much like a clam genocide factory to be appetizing!

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hockeybub89
02/10/21 1:12:21 PM
#41:


Some background
https://www.npr.org/2021/02/10/966166648/aunt-jemima-no-more-pancake-brand-renamed-pearl-milling-company

PMC was the original company, and Old Aunt Jemima was a song sung in the fields by slaves and in minstrel shows. The character was a composite black woman who used to be played by an ex-slave.

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Rapid99
02/10/21 1:14:31 PM
#42:


Smashingpmkns posted...
Come on guys. PMC syrup. Mrs. Butter-worths to change their name to Blackwater syrup.

The breakfast of choice for people who wear Raytheon trucker caps and Palantir sunglasses.

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KStateKing17
02/10/21 1:21:16 PM
#43:


ZeroX91 posted...
I totally get ms buttersworth totally that whole mammy stereotype but Aunt Jemima was just a black lady that could cook a good ass breakfast.
Jemima was a mammy that was portrayed by a bunch of black women that probably had their own "separate but equal" bathrooms while they worked.

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_Marka_Ragnos_
02/10/21 1:21:25 PM
#44:


Wasn't the family of the actual Aunt Jemima angry they removed her from the brand?
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RiKuToTheMiGhtY
02/10/21 1:24:38 PM
#45:


sevihaimerej posted...
Why not replace her with a new non-racist depiction of a black woman? What, we can only drink syrup outta on old white lady? I want to drink diverse syrup dammit, Pearl Milling sounds too much like a clam genocide factory to be appetizing!
Your asking them to put in effort, that is just asking to much, and now I will no longer buy their product. Aunt Jemima was a known and loved brand right there with Uncle Bens rice.


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Hayame Zero
02/10/21 1:26:27 PM
#46:


_Marka_Ragnos_ posted...
Wasn't the family of the actual Aunt Jemima angry they removed her from the brand?
Aunt Jemima was as real as Betty Crocker.

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#47
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Joeydollaz
02/10/21 1:28:41 PM
#48:


Ebay just got a Collectible item

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KStateKing17
02/10/21 1:30:37 PM
#49:


_Marka_Ragnos_ posted...
Wasn't the family of the actual Aunt Jemima angry they removed her from the brand?
The families in question are of Lilian Richards and Anna Harrington, two other women that portrayed the mascot. I think they want their family members recognized and honored more than anything else. Quakers could have rebranding while also recognizing the women that made them money over the last century.

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cousinvini
02/10/21 1:38:56 PM
#50:


Based
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