Current Events > What the hell was Burnout 2's marketing?

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Superlinkbro
11/05/18 1:41:02 PM
#1:


https://www.gamasutra.com/view/news/92444/Acclaims_Burnout_2_Marketing_Promotion_Irks_UK_Goverment.php

Case in point: Acclaim's recent offer to pay speeding tickets of UK drivers in stunt to promote its upcoming game Burnout 2: Point of Impact. The company has offered to cover the traffic fines of any driver caught speeding on October 11, which is the launch date the game.

The country's government was not amused by the ploy, however. Officials fear that the offer will only encourage reckless driving and could cause injuries and accidents -- for which Acclaim does not offer restitution.


Lmao what.
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Foppe
11/05/18 1:42:27 PM
#3:


It makes people talk, which is free marketing.
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Superlinkbro
11/05/18 1:43:08 PM
#4:


Foppe posted...
It makes people talk, which is free marketing.

Imagine if someone died in a car accident though.
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pikachupwnage
11/05/18 1:43:10 PM
#5:


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josifrees
11/05/18 1:43:54 PM
#6:


Id be impressed if they paid for this bill I got for flipping my car into a Tuk tuk warehouse that was also full of explosives
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YonicBoom
11/05/18 1:44:43 PM
#7:


The better question is how the HELL was Burnout 3 so good, and why can't they make a Burnout as good as that anymore?
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StucklnMyPants
11/05/18 1:45:48 PM
#8:


Ah, the good ole days.
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OctilIery
11/05/18 1:47:53 PM
#9:


Oh man I forgot about this
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s0nicfan
11/05/18 1:48:14 PM
#10:


Superlinkbro posted...
Foppe posted...
It makes people talk, which is free marketing.

Imagine if someone died in a car accident though.


Unless they knew it was never going to fly and fully planned on retracting the offer and apologizing as soon as it went viral. So they get the free press for the game because everyone's talking about how dumb it is, but ultimately the company's reputation isn't really impacted because people simply blame a bad marketing team which says nothing about the quality of their games.
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Menardii
11/05/18 1:48:56 PM
#11:


pikachupwnage posted...
I can smell the lawsuits coming

October 3, 2002
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Solid Sonic
11/05/18 1:49:00 PM
#12:


pikachupwnage posted...
I can smell the lawsuits coming

From 2002?
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Lost_All_Senses
11/05/18 1:50:01 PM
#13:


*hits gas hard*

FUCKIN BURNOUT TOOOOOO
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Foppe
11/05/18 2:00:33 PM
#14:


Superlinkbro posted...
Foppe posted...
It makes people talk, which is free marketing.

Imagine if someone died in a car accident though.

This is UK, not USA.
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