Board 8 > Wtf is up with Dr. Pepper's new marketing campaign?

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Nevest
01/12/12 8:26:00 AM
#1:


For the ten calorie soda....

"It's not for women"

"Click for the ten man'ments"

o_O I mean...really?

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_Regaro_
01/12/12 8:28:00 AM
#2:


this is new?

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Leebo86
01/12/12 8:30:00 AM
#3:


Wtf is up with Dr. Pepper's 4 month old marketing campaign?

Edit: Apparently it's because women overwhelmingly buy Diet Dr Pepper more than men, so instead of trying to get men to buy that they just made a new variety.

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th3l3fty
01/12/12 8:32:00 AM
#4:


it's a great campaign because it gets people to talk about it!

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SlymDayspring
01/12/12 8:32:00 AM
#5:


it is pretty simple

men are stupid and think they are too macho to buy diet soda so they made a MANLY alternative aimed at REAL MEN WHO ARE MEN

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ffmasterjose
01/12/12 8:54:00 AM
#6:


What, its un-manly to buy/drink diet soda? I buy Diet Dr. Pepper all the time (I like the way it tastes, to me its close to plain Dr. Pepper) and I've never felt this way

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YetAnothrShadow
01/12/12 8:56:00 AM
#7:


From: SlymDayspring | #005
it is pretty simple

men are stupid and think they are too macho to buy diet soda so they made a MANLY alternative aimed at REAL MEN WHO ARE MEN


I've never met a single person who believes this.

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SlymDayspring
01/12/12 8:57:00 AM
#8:


well i am sure that your personal experience is more reflective of reality than dr peppers millions in market research

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LeonhartFour
01/12/12 8:57:00 AM
#9:


Diet soda is for women

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Leebo86
01/12/12 8:58:00 AM
#10:


And yet according to them, men just don't buy it much.

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MarvelousGerbil
01/12/12 9:06:00 AM
#11:


It is the world's only agnostic soda. It has not the taste of root beer or of cola.

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