The new on-demand cable channel offers an eight-hour block of programming designed to keep your dog relaxed, stimulated and entertained while you are at work.
To get the right footage, cameramen got on their knees and shot low and long. "I shot from the point of view of the dog," said Gilad Neumann, chief executive officer of DogTV.
In production, they had to mute colors, alter sound and add music specially written for dogs.
What you won't find on DogTV are the sounds that blare on regular TV: no gunshots, no explosions, no heavy metal music, Neumann said.
Dogs can see blue and yellow, but not red or green, Neumann said, so colors are altered for DogTV too.
Based on dog sleeping pattern studies, programmers alternate footage and soundtracks designed for stimulation, relaxation and exposure throughout the eight hours.
Exposure is designed to acquaint dogs with things they will see each day. "There are studies that show when young puppies are exposed to video images of other dogs, it acts as a form of socialization," Dodman said. Sights and sounds during this part of the programming expose the animals to things like traffic, babies, other pets and doorbells.
Relaxation segments feature sleeping dogs and nature scenes — like the slugs — accompanied by dog lullabies.
Stimulation includes dogs running, playing and surfing, animation and a lot of panting. The idea behind this part of DogTV is to get a dog moving, even if it is home alone.
This seems like the strangest thing ever, but could be cool. My dogs never showed any interest in TV except barking when doorbells ring.
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AlecTrevelyan006 posted... From: Jeff Zero | #002 18-49 viewership demo is going to be really, really low if they don't calculate the ratings in dog years They are going to get solid numbers from people who are tripping balls.
From: AdmiralZephyr | #007 This sounds either ridiculously stupid or awesome. I'll have to watch it myself to decide which.
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