Current Events > Why is James Patterson so commercially successful?

(+) Yeah! (+)

His books are.. not that good.
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He's a cool guy. John Grisham is better though
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Same reason superhero movies are successful
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My grandma has multiple copies of the same books of his and I don't think she realizes it.
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some really elitist dude could say the same about other popular authors like Stephen King
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MakoReizei posted...

some really elitist dude could say the same about other popular authors like Stephen King

nah stephen king is actually a great writer. john grisham is boring and james patterson ghost-writes everything.
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They're easy, quick reads with subject material that hit a wide range of people's interests. As to his continued success, I think name recognition has a lot to do with it.

NeoShadowhen posted...

They're easy, quick reads with subject material that hit a wide range of people's interests. As to his continued success, I think name recognition has a lot to do with it.

he's good at marketing himself

for someone first getting into reading, he'll be the first author you'll learn about since his name is so largely printed on so many clustered books. he'll also be the first author who you remember the face of since his is plastered on the back of every book of his.
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PrinceDBF posted...

NeoShadowhen posted...

They're easy, quick reads with subject material that hit a wide range of people's interests. As to his continued success, I think name recognition has a lot to do with it.

he's good at marketing himself

for someone first getting into reading, he'll be the first author you'll learn about since his name is so largely printed on so many clustered books. he'll also be the first author who you remember the face of since his is plastered on the back of every book of his.

A couple of weeks ago I actually saw a him appear in a tv ad for one of his books. I've never seen another author do that
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YookaLaylee posted...

A couple of weeks ago I actually saw a him appear in a tv ad for one of his books. I've never seen another author do that

He's been doing that for years. They're not really good commercials, though. Just him talking about whatever book he's trying to sell in a very bored and uninterested tone.
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BLAKUboy posted...

YookaLaylee posted...

A couple of weeks ago I actually saw a him appear in a tv ad for one of his books. I've never seen another author do that

He's been doing that for years. They're not really good commercials, though. Just him talking about whatever book he's trying to sell in a very bored and uninterested tone.

I was just surprised by it
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YookaLaylee posted...

A couple of weeks ago I actually saw a him appear in a tv ad for one of his books. I've never seen another author do that

Yeah, I don't really recall any other popular books getting TV ads.

Plus, doesn't he only do part of the writing in his books?
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