Poll of the Day > Quick question to people who work with Marketing/Graphic Designers

(+) Yeah! (+)

Let's say we have a Marketing department who outsources to an outside graphic designer.

If a Product Manager wanted to make an email campaign about a product - how much does the Product Manager have to be involved in the making of the email campaign?

Should the Product Manager give all the content (text, images and an idea of a template [such as examples]) or just give the main idea of the email campaign while the Marketing department finds all the information and the graphic design comes up with it?

Thanks,
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You should really give your graphic designers all of the content, because no one wants to have to redesign something in order to cram in a mountain of extra info that wasn't provided initially.
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Pus_N_Pecans posted...

You should really give your graphic designers all of the content, because no one wants to have to redesign something in order to cram in a mountain of extra info that wasn't provided initially.

So, then what's the point?

If, I have to give the whole text - then I guess I am paying the Graphic Designer for the design - but what about the Marketing department?

What's their role?

I get your point about missing information/wanting to add more - but isn't that their job? If I could come up with the content - then all I would be missing is a design... which plenty of free template exist. and tools that will built it for you (campaign monitor/EmailChimp/Constant Contact)

I am REALLY asking here.
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Fierce_Mudcrap posted...

I get your point about missing information/wanting to add more - but isn't that their job? If I could come up with the content - then all I would be missing is a design... which plenty of free template exist. and tools that will built it for you (campaign monitor/EmailChimp/Constant Contact)

This is an option, but generally you'll get a more unique design and you'll save some time if you let your designers handle it. I would say you don't really need to have the pictures provided, just the information and the feel you want for the design.
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Ok, so in general, if I want to use the Marketing department to create a campaign that reaches end-users, I have to provide, at least, all the text, correct?
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Fierce_Mudcrap posted...

Ok, so in general, if I want to use the Marketing department to create a campaign that reaches end-users, I have to provide, at least, all the text, correct?

You really should, at least in my personal experience.
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