Current Events > Coca-Cola launches $10/month subscription service

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https://www.foxbusiness.com/lifestyle/coca-cola-insiders-club

Coca-Cola is giving a limited number of fans a sweet taste of 2020 with exclusive access to all-new beverages - some of which havent hit the shelves yet.

The company, which is seen as a dominant player in the soft-drink market, launched its Coca-Cola Insiders Club Monday in which the first 1,000 insiders who signed up will get the first taste of some 20-plus new beverages the company plans to release in early 2020.

Atlanta-based Coca-Cola is the worlds largest beverage company to date with more than 500 sparkling and still brands and nearly 3,900 beverage choices available across more than 200 countries.

As a total beverage company, were constantly looking for ways to innovate not only in our products but also in the consumer-centric experiences we offer, said McCrea OHaire, digital experiences manager, Coca-Cola North America. People want choice, convenience and customization. The Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them.

Starting in January, insiders will receive monthly shipments of beverages, which can include anything from AHA flavored sparkling water to Coke Energy, for six months. The packages will also include other surprises, though the company did not specify what those are.

Shoppers have the option to pay for the limited-edition boxes for $10 per month or pre-pay for all six months and save $10 for a total of $50 upfront.

Once registered, the "hand-picked products" arrive straight to insiders' doorstep.

"The pilot programwas inspired by the growth of the e-commerce subscription market, which has more than doubled annually over the last five years based on the popularity of meal kits and curated collections of everything from razors to pet supplies to makeup," the company wrote.

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Diabeetus+

So it's a Loot Crate for soda?

2020 America ladies and gentlemen.
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Imagine drinking anything but water, coffee, tea, 100% juice or milk on a daily basis

And here come the "soda is bad for you!!!!111one. I only drink water!!!" posts.

Eh, too late

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How will they call it?

Cokeflix? Coke+?

Tmaster148 posted...

Atlanta-based Coca-Cola is the worlds largest beverage company to date with more than 500 sparkling and still brands and nearly 3,900 beverage choices available across more than 200 countries.

I thought there was only like 190 officially recognized countries.
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darkphoenix181 posted...

Imagine drinking anything but water, coffee, tea, 100% juice or milk on a daily basis

juice is junk food tbh

How do I sign up

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Lol at paying to be a taste tester. I suppose it makes people invested, but it's literally a few minutes (probably a lot less time actually) of income for the company with them at max bringing in 60k.

Bet the extras are things like hats or tee shirts.

Sounds kind of cool though to get to try things that might never be officially released. Could even be an investment depending on how things play out.

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Snickers_Pls posted...

Diabeetus+

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Behaviorism posted...

And here come the "soda is bad for you!!!!111one. I only drink water!!!" posts.

Eh, too late

I really don't get the point of those posts, because the more absurd thing imo is a subscription service for a beverage.

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Tmaster148 posted...

I really don't get the point of those posts, because the more absurd thing imo is a subscription service for a beverage.

Tbh Id love one for my pellegrino water. I buy that shit weekly

the only thing i want from coca cola is that new sparkling water with caffeine they are making