Poll of the Day > Conservative Dude creates 'Anti-Woke' Beer

(+) Yeah! (+)

They really hate womens restrooms

I refuse to believe this isn't a sassy grown up theater kid's satire

SKARDAVNELNATE posted...

https://nypost.com/2023/04/10/bud-lights-marketing-vp-
was-inspired-to-update-fratty-out-of-touch-branding/

After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand, the Bud Light vice president said, Im a businesswoman, I had a really clear job to do when I took over Bud Light, and it was This brand is in decline, its been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.

What age do people generally go to college?

the average age for a college student in the united states is 24-25.

the legal drinking age is 21.

moreover, younger drinkers does not mean children, as children are not allowed to technically drink alcohol. so it's purely just lowering their demographic to the absolute minimum possible, which is people 21 years old.

she also said that they want to stop catering to the frat lifestyle, as that directly goes against targeting younger adults and women, which is what she said they wanted to do.

jesus christ you actually did read this one thing to learn and yet you completely fuckin misunderstood what was even said despite being plainly spelled out

https://i.imgur.com/JmlAWml.png

moreover, their main demographic is adult males in their 30s

so yes, they wanted to target younger drinkers and more women in a complete fucking normal everyday business marketing strategy that every goddamn single company in the world does

MeatiestMeatus posted...

There's more than one demographic at colleges and universities. The frat crowd is one demo.

ConfusedTorchic posted... the average age for a college student in the united states is 24-25.

the legal drinking age is 21.

So 3 year difference between the legal age for buying alcohol and their average age demographic. Less if you interpret Fratty to mean the not as mature lower end of that group.

The Budweiser VP specifically said she wanted younger customers. Since the image they want to leave behind already skews toward the legal age for buying alcohol younger means below the legal age.

[LFAQs-redacted-quote]

In one of the videos discussing this topic it involved the age demographic of viewers that watch the person on the can. I don't know how they sourced the data in the discussion. I tried to google for 'dylan mulvaney viewer demographic' but didn't come up with any decent results. Maybe you can put this to rest and come up with results that prove the person isn't being watched primarily by children/young adults. The best I can come up with is that the majority of users on Tik Tok are age 16-24.

Assuming Dylan's viewers are in the same proportions as Tik Tok and half of that demographic is under 21 then 30% of people who would have recognized who Dylan Mulvaney is are under drinking age.

Clench281 posted...

I refuse to believe this isn't a sassy grown up theater kid's satire

Agreed. I'm not convinced the boycott is a "trans hate" issue. I think the people that were drawn to the "fratty" image it had are being repelled by the the new "girly" image Budweiser is being associated with now.

Literally gave you the answer Skar. There's ignorance, and then there's willful ignorance. You clearly choose the latter so I'm not gonna waste any more of my time

Why would only children know who Dylan Mulvaney is? I know who she is and I'm not a child.

MeatiestMeatus posted...

Literally gave you the answer Skar. There's ignorance, and then there's willful ignorance.

You did? Do you mean this...

MeatiestMeatus posted...

Saying they want to pivot away from the frat crowd and market to other college-aged demos doesn't mean they want to market to children.

The Budweiser VP never said they want to pivot away from the frat crowd and market to other college-aged demos. They said they want younger customers than the frat crowd.

Jen0125 posted...

Why would only children know who Dylan Mulvaney is? I know who she is and I'm not a child.

[LFAQs-redacted-quote]


I assume you're both being fallacious since I explained the reasoning.

SKARDAVNELNATE posted...

They said they want younger customers than the frat crowd.

She never said that. She didnt say younger than the frat crowd She said, if we do not attract young drinkers But that doesnt mean younger than the frat crowd. That just means young drinkers in general. Which would be like 21 year olds Moving away from frats doesnt mean young children. Many young drinkers that are of age arent part of the frat crowd They are young drinkers

SKARDAVNELNATE posted...

So 3 year difference between the legal age for buying alcohol and their average age demographic. Less if you interpret Fratty to mean the not as mature lower end of that group.

no

ConfusedTorchic posted...

https://i.imgur.com/JmlAWml.png

moreover, their main demographic is adult males in their 30s

so yes, they wanted to target younger drinkers and more women in a complete fucking normal everyday business marketing strategy that every goddamn single company in the world does

SKARDAVNELNATE posted...

The Budweiser VP specifically said she wanted younger customers. Since the image they want to leave behind already skews toward the legal age for buying alcohol younger means below the legal age.

yes, she did. and it was already explained to you why and what that means exactly.

all she did was announce they were switching what their target demographic is, their current buyer demographic is not relevant in this situation

in marketing, younger does not mean child, it just means younger than what they currently target. it CAN mean child, but in this case (re: younger drinker) the key word is drinker. because a child cannot legally drink [alcohol], and it's illegal to advertise it to children for obvious reasons, and because their current demographic is still older than their previous target of frathouses.

LinkPizza posted...

She said, if we do not attract young drinkers But that doesnt mean younger than the frat crowd. That just means young drinkers in general. Which would be like 21 year olds

Yeah. Younger drinkers than the ones they currently attract. And they currently attract the frat crowd. So younger than the frat crowd. And if the frat crowd already means 21, younger than 21. Which matches what I said earlier about the viewer demographic.

[LFAQs-redacted-quote]

I did explain the reasoning. I never said the reasoning was concrete proof. In fact, I invited you disprove the reasoning if you could find concrete proof.

SKARDAVNELNATE posted...

I assume you're both being fallacious since I explained the reasoning.

No you said initially that only children know her. Do you think only children use tiktok? That's some boomer shit.

Jen0125 posted...

No you said initially that only children know her. Do you think only children use tiktok? That's some boomer shit.

What percentage of viewers have to be under drinking age for it to be considered marketing to them?

[LFAQs-redacted-quote]

I take it you didn't find any either.

[LFAQs-redacted-quote]

https://gamefaqs.gamespot.com/a/user_image/1/5/0/AAQwHjAAEYje.jpg

Theyll forget about this next week and Bud Light sales will triple

[LFAQs-redacted-quote]

I'm satisfied with reasoning and discussion. You're the one demanding proof for everything. So why don't you go find some to disprove my reasoning?

Oh neat the point where the topic goes in circles

SKARDAVNELNATE posted...

After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand, the Bud Light vice president said, Im a businesswoman, I had a really clear job to do when I took over Bud Light, and it was This brand is in decline, its been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.

So... "As it stands now, the only young drinkers drinking Bud Light are frat bros, and we need to attract a wider demographic in that age bracket to sustain the brand." Not "We're marketing to children," just "We recognize that people's tastes in alleged-beer are heavily influenced by what they drink in their early drinking days, and the frat bro image associated with canned urine is limiting the number of other people we can reach within that age bracket." It's entirely a matter of trying to widen the brand appeal and not at all about marketing to children.

Now, saying that, I think she's kind of missing the actual issue, which is that heavy drinking is actually declining in that age demographic and that that's naturally going to result in less demand for a product that literally only exists so that people who don't like beer can get drunk off of something that kind of looks like beer. But then they've invested a lot in Bud Light and it makes sense that they're going to try to salvage the product however they can instead of just making a better one.

https://gamefaqs.gamespot.com/a/user_image/1/7/8/AAC4lPAAEYj6.jpg

Ok

adjl posted...

Wonder what'll happen when they realize trans people breathe.

And have sex too!

SKARDAVNELNATE posted...

I thought all the cans had that person's face now. Can you show me something that proves it was only 6 cans?

This is exactly what drives me crazy about the whole fiasco. Its fuckin geniuses like this guy that didnt even bother to look into the situation and immediately was wrong. Holy fucking shit.

SKARDAVNELNATE posted...

Yeah. Younger drinkers than the ones they currently attract. And they currently attract the frat crowd. So younger than the frat crowd. And if the frat crowd already means 21, younger than 21. Which matches what I said earlier about the viewer demographic.

First, like helly said, younger drinkers refers to younger people who can drink. Meaning they still have to be 21 (in the US) And the Frat crowd ISNT the only crowd of people that drink. They are just one of the crowds. And can you show me where she said, Younger than the frat crowd? If you can show me that actual sentence, that would help Because she didnt say that. You are moving two sentences together Moving away from the Frat Crowd and Attracting young drinkers are different things you can have one without the other So, its just you making up stuff.

ConfusedTorchic posted...

...

I think I missed your post while responding earlier. I'm not sure what point you're making. How does the largest group of people who were buying the beer being in their 30s connect with the "fratty" image the VP mentioned the beer had. Build that bridge for me because I'm not getting there on my own.

Then you say their current buyer demographic is not relevant in this situation. So it didn't matter that the largest group of people who were buying the beer were in their 30s? Why bring it up in that case? I actually agree with about that. It seems to me that if they wanted to appeal to the college age early 20s demographic they would play into the image they have and want to be seen as a beer popular with fraternities.

adjl posted...

So... "As it stands now, the only young drinkers drinking Bud Light are frat bros, and we need to attract a wider demographic in that age bracket to sustain the brand." Not "We're marketing to children,"

Okay, you've got a different interpretation. More young drinkers not drinkers who are more young.
But that raises the same issue. The young drinkers they want more of are the ones entering college and encountering fraternities. How is dissociating the beer from that image going to get more of that demographic drinking it?
I just don't think this interpretation fits with with the other things the VP had said.
Also, why use Dylan Mulvaney to change their image. That demographic isn't who Dylan Mulvaney appeals to.

SKARDAVNELNATE posted...

The young drinkers they want more of are the ones entering college and encountering fraternities. How is dissociating the beer from that image going to get more of that demographic drinking it?

Most people in college don't end up as frat bros. A substantial portion of them deliberately distance themselves from that subculture. This rebranding effort aims to capture them.

adjl posted...

This rebranding effort aims to capture them.

And you think Dylan Mulvaney helps Budweiser to do that? We have three data points to work with. I explained how I think those data points fit together. I follow what your saying when only looking at one or two of them and see how that conclusion can be drawn. But I don't see that when looking at all three of them.

SKARDAVNELNATE posted...

And you think Dylan Mulvaney helps Budweiser to do that?

Couldn't tell you. I'm only marginally more up-to-date on TikTok trends than you are, such that this thread is literally the first time I've heard her name. I can say, however, that frat bro subculture tends to lean towards homophobia, toxic masculinity, misogyny, and other things that generally are not consistent with the LGBTQ Pride movement, so any branding that aims to align with Pride would be more likely to appeal to demographics that don't particularly like frat subculture.

adjl posted...

frat bro subculture tends to lean towards homophobia, toxic masculinity, misogyny, and other things that generally are not consistent with the LGBTQ Pride movement

It sounds like Budweiser picked a spokesperson who has no overlap with who they perceive to be their customer base, and the customer base this person would draw in is unclear at best.

This is the part where it really devolves into a mess and any arguments dont really have any subjectively satisfactory conclusions, because the idea of who the demographic being marketed to has been purposefully obfuscated now so that way any claims as to who its being marketed towards can be easily dismissed due to the assertion that if someone doesnt understand who a product is being marketed to, then you can just say whatever the fuck you want because the rules of talking to people just dont matter at this point lol.

SKARDAVNELNATE posted...

It sounds like Budweiser picked a spokesperson who has no overlap with who they perceive to be their customer base,

Yes. That's generally how you branch out into new demographics. Getting a new spokesperson to help you sell stuff to people that are already buying your product generally isn't worthwhile.

SKARDAVNELNATE posted...

and the customer base this person would draw in is unclear at best.

If there's a rainbow anywhere on the packaging, odds are the intent is to draw in either LGBTQ-friendly folks or Pink Floyd fans (and the MAGA crowd lost their minds when Pink Floyd themselves used that branding for a 50th anniversary album, so that latter one can be a bit of a gamble). I wouldn't call anything about it unclear.

I don't drink beer, so no.

[LFAQs-redacted-quote]

You didn't prove anything either.

SKARDAVNELNATE posted...

You didn't prove anything either.

Youre the one making a claim, though So, in this case, the burden of proof lies with you

LinkPizza posted...

Youre the one making a claim, though

My claim was that this is how people perceive it. You want proof for that? There's a boycott going on.

LinkPizza posted...

in this case, the burden of proof lies with you

Shananagainz posted...

Imagine being upset about the fact that you drink the same beverage as trans people lol

Doesn't the burden of proof lie with Shananagainz to prove people are upset about a trans person drinking beer. That's the claim that I challenged.

[LFAQs-redacted-quote]

Like your attempt wasn't.

Burden of proof always lies on the person making the claim. That has long been how arguments and logic have worked, since antiquity. You're failing that and trying to pin such failure on people who have not made claims. This is on you. Try learning from this rather than cementing your feet in a cesspool of arrogance or misrepresented facts.

[LFAQs-redacted-quote]

I don't see you saying any of this to Shananagainz.