Current Events > Twitter ad revenue down 59%

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brestugo 06/05/23 2:41:48 PM #1:	https://www.businessinsider.com/leaked-twitter-documents-ad-revenue-down-elon-musk-denials-report-2023-6 Things might not be as rosy at Twitter as Elon Musk wants you to believe and any possible mess is going to be the responsibility of the company's *new CEO, Linda Yaccarino, who appears to have taken the helm Monday.* *The platform's revenue from April 1 to the first week of May was $88 million, down 59% compared to the same time last year,* according to internal documents obtained by The New York Times. The same document outlined that *Twitter routinely fell short of its weekly US sales projections,* the Times reported. The Times spoke to seven current and former Twitter employees who said they don't expect things to turn around soon. *An internal document forecasted that revenue for each week in June will be down at least 56% compared to last year,* the Times reported. The news come less than two months *after the platform's owner and then-CEO Musk said that ad revenue was on the upswing* following a dip when he took over. "Almost all advertisers have come back or said they are going to come back," he told BBC in April. When the controversial and unpredictable Musk first took over in October 2022, ad revenue was immediately impacted as *hate speech skyrocketed* and content moderation dropped off . In his first 25 days as CEO, *half of Twitter's top 100 advertisers left* the platform. In December 2022, revenue fell 40% compared with same month in 2021. While some of those advertisers have returned, the new report shows that not enough have come back to make up for lost revenue. The problem will be top on the list for *new CEO Yaccarino, whose rich advertising background* must have appealed to Musk. As the head of global advertising and partnerships at NBCUniversal, Yaccarino was responsible for managing a $13 billion ad business, and she gained a well-respected reputation in the advertising world. *But she's coming into the position with a thin team* particularly when it comes to those who handle advertisers' concerns. Last week, two executives on Twitter's trust and safety team left the company, including one person responsible for protecting Twitter's brand and ensuring advertisers feel safe placing ads on the platform. Without a strong team and with a less than predictable owner giving directives Yaccarino is likely facing an uphill battle. After all, *Twitter responded to Insider's request for comment with its routine response to press inquiries: a poop emoji.* --- Putin delenda est <cite>brestugo posted [p:973944468] in Twitter ad... [t:80467346]...</cite> <quote>https://www.businessinsider.com/leaked-twitter-documents-ad-revenue-down-elon-musk-denials-report-2023-6<quote>Things might not be as rosy at Twitter as Elon Musk wants you to believe and any possible mess is going to be the responsibility of the company's new CEO, Linda Yaccarino, who appears to have taken the helm Monday.The platform's revenue from April 1 to the first week of May was $88 million, down 59% compared to the same time last year, according to internal documents obtained by The New York Times. The same document outlined that Twitter routinely fell short of its weekly US sales projections, the Times reported.The Times spoke to seven current and former Twitter employees who said they don't expect things to turn around soon. An internal document forecasted that revenue for each week in June will be down at least 56% compared to last year, the Times reported.The news come less than two months after the platform's owner and then-CEO Musk said that ad revenue was on the upswing following a dip when he took over."Almost all advertisers have come back or said they are going to come back," he told BBC in April.When the controversial and unpredictable Musk first took over in October 2022, ad revenue was immediately impacted as hate speech skyrocketed and content moderation dropped off .In his first 25 days as CEO, half of Twitter's top 100 advertisers left the platform. In December 2022, revenue fell 40% compared with same month in 2021.While some of those advertisers have returned, the new report shows that not enough have come back to make up for lost revenue.The problem will be top on the list for new CEO Yaccarino, whose rich advertising background must have appealed to Musk.As the head of global advertising and partnerships at NBCUniversal, Yaccarino was responsible for managing a $13 billion ad business, and she gained a well-respected reputation in the advertising world.But she's coming into the position with a thin team particularly when it comes to those who handle advertisers' concerns.Last week, two executives on Twitter's trust and safety team left the company, including one person responsible for protecting Twitter's brand and ensuring advertisers feel safe placing ads on the platform.Without a strong team and with a less than predictable owner giving directives Yaccarino is likely facing an uphill battle. After all, Twitter responded to Insider's request for comment with its routine response to press inquiries: a poop emoji.</quote></quote> ... Copied to Clipboard!
brestugo 06/05/23 2:42:26 PM #2:	Twitter responded to Insider's request for comment with its routine response to press inquiries: a poop emoji. Stay classy. --- Putin delenda est <cite>brestugo posted [p:973944486] in Twitter ad... [t:80467346]...</cite> <quote><quote>Twitter responded to Insider's request for comment with its routine response to press inquiries: a poop emoji.</quote>Stay classy.</quote> ... Copied to Clipboard!
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greenjeans 06/05/23 2:45:01 PM #4:	Has a No. 1 replacement been decided yet? <cite>greenjeans posted [p:973944543] in Twitter ad... [t:80467346]...</cite> <quote>Has a No. 1 replacement been decided yet?</quote> ... Copied to Clipboard!
Funkydog 06/05/23 2:45:04 PM #5:	Lmao, fully deserved. --- Let's make biscuits! <cite>Funkydog posted [p:973944544] in Twitter ad... [t:80467346]...</cite> <quote>Lmao, fully deserved.</quote> ... Copied to Clipboard!
TonyKojima 06/05/23 2:45:27 PM #6:	This pretty much seals the Idea Musk is an idiot who has no clue how to run a business. At all. The man isn't that smart. --- Though the XBOX 360 is good in theory, it's hardware limitations say otherwise - Hideo Kojima <cite>TonyKojima posted [p:973944553] in Twitter ad... [t:80467346]...</cite> <quote>This pretty much seals the Idea Musk is an idiot who has no clue how to run a business. At all. The man isn't that smart. </quote> ... Copied to Clipboard!
Butterfiles 06/05/23 2:46:01 PM #7:	Elon Musk is amazing at making things blow up --- http://www.last.fm/user/PigBun CEO of Antifa <cite>Butterfiles posted [p:973944566] in Twitter ad... [t:80467346]...</cite> <quote>Elon Musk is amazing at making things blow up</quote> ... Copied to Clipboard!
Block_that_Kick 06/05/23 2:46:08 PM #8:	I cant imagine why anyone would not want to be associated with Twitter when its owner is endorsing tweets like this. Its a mystery. https://gamefaqs.gamespot.com/a/user_image/2/8/0/AADYzzAAEimI.jpg --- The truth will set you free, but first it will piss you off. <cite>Block_that_Kick posted [p:973944571] in Twitter ad... [t:80467346]...</cite> <quote>I cant imagine why anyone would not want to be associated with Twitter when its owner is endorsing tweets like this. Its a mystery.https://gamefaqs.gamespot.com/a/user_image/2/8/0/AADYzzAAEimI.jpg </quote> ... Copied to Clipboard!
R1masher 06/05/23 2:46:17 PM #9:	--- R1R1R1R1R1R1 <cite>R1masher posted [p:973944576] in Twitter ad... [t:80467346]...</cite> <quote></quote> ... Copied to Clipboard!
Solar_Crimson 06/05/23 2:46:43 PM #10:	So Elon fucks it up, and his new CEO is going to be the one who takes the fall? --- Eat the rich Destroy the GOP <cite>Solar_Crimson posted [p:973944582] in Twitter ad... [t:80467346]...</cite> <quote>So Elon fucks it up, and his new CEO is going to be the one who takes the fall?</quote> ... Copied to Clipboard!
FactsKeepHurtin 06/05/23 3:03:22 PM #11:	Solar_Crimson posted... So Elon fucks it up, and his new CEO is going to be the one who takes the fall? How did you get that from the OP? <cite>FactsKeepHurtin posted [p:973944944] in Twitter ad... [t:80467346]...</cite> <quote>Solar_Crimson posted... </cite><quote>So Elon fucks it up, and his new CEO is going to be the one who takes the fall?</quote>How did you get that from the OP? </quote> ... Copied to Clipboard!
AloneIBreak 06/05/23 3:04:08 PM #12:	Good guy Elon, killing Twitter --- "Never confuse education with intelligence, you can have a PhD and still be an idiot." -Richard Feynman <cite>AloneIBreak posted [p:973944965] in Twitter ad... [t:80467346]...</cite> <quote>Good guy Elon, killing Twitter</quote> ... Copied to Clipboard!
CADE_FOSTER 06/05/23 3:07:03 PM #13:	44 billion just burned for nothing lol Elon is a scumbag <cite>CADE_FOSTER posted [p:973945026] in Twitter ad... [t:80467346]...</cite> <quote>44 billion just burned for nothing lol Elon is a scumbag</quote> ... Copied to Clipboard!
KTG2 06/05/23 3:09:36 PM #14:	Elon spent 44 billion dollars on a website that never turned a profit. That same website doesn't produce anything, it only makes money by selling ads to users on it's platform, who create everything worth looking at on twitter. Elon proceeded to run off a huge portion of the userbase. Business. Genius. --- ADHD/ASD/Non-Binary. they/them. I stream on twitch. Your hateful comments will be used as fuel for my LGBT conversion engine. <cite>KTG2 posted [p:973945081] in Twitter ad... [t:80467346]...</cite> <quote>Elon spent 44 billion dollars on a website that never turned a profit. That same website doesn't produce anything, it only makes money by selling ads to users on it's platform, who create everything worth looking at on twitter. Elon proceeded to run off a huge portion of the userbase.Business. Genius.</quote> ... Copied to Clipboard!
Unknown5uspect 06/05/23 3:09:47 PM #15:	CADE_FOSTER posted... 44 billion just burned for nothing lol Elon is a scumbag Not for nothing. He massively boosted hate speech and white supremacy rhetoric online. --- #EatTheRich <cite>Unknown5uspect posted [p:973945085] in Twitter ad... [t:80467346]...</cite> <quote>CADE_FOSTER posted... </cite><quote>44 billion just burned for nothing lol Elon is a scumbag</quote>Not for nothing. He massively boosted hate speech and white supremacy rhetoric online.</quote> ... Copied to Clipboard!
Pitlord_Special 06/05/23 3:12:47 PM #16:	Hes playing the long game and hoping Republicans lock down a trifecta so he can call in his favors with the new regime --- Posted from my iPhone 13 <cite>Pitlord_Special posted [p:973945168] in Twitter ad... [t:80467346]...</cite> <quote>Hes playing the long game and hoping Republicans lock down a trifecta so he can call in his favors with the new regime </quote> ... Copied to Clipboard!
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CADE_FOSTER 06/05/23 3:14:36 PM #18:	google and apple gotta delist twitter tbh <cite>CADE_FOSTER posted [p:973945210] in Twitter ad... [t:80467346]...</cite> <quote>google and apple gotta delist twitter tbh</quote> ... Copied to Clipboard!
Lillymon 06/05/23 3:14:40 PM #19:	Things might not be as rosy at Twitter as Elon Musk wants you to believe No shit Sherlock. How has it taken people this long to figure out that Elon Musk is a compulsive liar? It really seems the whole point of taking Twitter private was to give Musk plausible deniability to lie about how well Twitter was doing financially. Which, given that the point of his lies are to get people to invest in his businesses, should really quality as securities fraud. But Musk seems to be one of those teflon businessmen so whatever I guess. --- "Bothering people when they're shopping or going to work or whatever because you find them attractive makes you scum of the earth." MegatokyoEd <cite>Lillymon posted [p:973945213] in Twitter ad... [t:80467346]...</cite> <quote><quote>Things might not be as rosy at Twitter as Elon Musk wants you to believe</quote>No shit Sherlock. How has it taken people this long to figure out that Elon Musk is a compulsive liar? It really seems the whole point of taking Twitter private was to give Musk plausible deniability to lie about how well Twitter was doing financially. Which, given that the point of his lies are to get people to invest in his businesses, should really quality as securities fraud. But Musk seems to be one of those teflon businessmen so whatever I guess.</quote> ... Copied to Clipboard!
UnfairRepresent 06/05/23 3:18:51 PM #20:	I honestly don't think Musk bought Twitter as a businsess move He bought it so he could shitpost really shit far right trolling and force millions to see it. --- ^ Hey now that's completely unfair! http://i.imgur.com/yPw05Ob.png <cite>UnfairRepresent posted [p:973945315] in Twitter ad... [t:80467346]...</cite> <quote>I honestly don't think Musk bought Twitter as a businsess moveHe bought it so he could shitpost really shit far right trolling and force millions to see it.</quote> ... Copied to Clipboard!
brestugo 06/05/23 3:20:15 PM #21:	greenjeans posted... Has a No. 1 replacement been decided yet? For Musk? Linda Yaccarino. ~~No bullshit, that's her name.~~ For Twitter, I'm aware of at least one beta going on and then there's Mastodon. --- Putin delenda est <cite>brestugo posted [p:973945342] in Twitter ad... [t:80467346]...</cite> <quote>greenjeans posted... </cite><quote>Has a No. 1 replacement been decided yet?</quote>For Musk? Linda Yaccarino. No bullshit, that's her name.For Twitter, I'm aware of at least one beta going on and then there's Mastodon.</quote> ... Copied to Clipboard!
UnsteadyOwl 06/05/23 3:20:23 PM #22:	Unknown5uspect posted... Not for nothing. He massively boosted hate speech and white supremacy rhetoric online. And he got a platform to troll millions of people with no chance of being modded. Hope that was worth setting billions of dollars on fire. --- "It is possible to commit no mistakes and still lose. That is not a weakness. That is life." <cite>UnsteadyOwl posted [p:973945348] in Twitter ad... [t:80467346]...</cite> <quote>Unknown5uspect posted... </cite><quote>Not for nothing. He massively boosted hate speech and white supremacy rhetoric online.</quote>And he got a platform to troll millions of people with no chance of being modded. Hope that was worth setting billions of dollars on fire.</quote> ... Copied to Clipboard!
BewmHedshot 06/05/23 3:26:50 PM #23:	KTG2 posted... Elon spent 44 billion dollars on a website that never turned a profit. That same website doesn't produce anything, it only makes money by selling ads to users on it's platform, who create everything worth looking at on twitter. Elon proceeded to run off a huge portion of the userbase. Business. Genius. Twitter was profitable in 2018 and 2019. <cite>BewmHedshot posted [p:973945491] in Twitter ad... [t:80467346]...</cite> <quote>KTG2 posted... </cite><quote>Elon spent 44 billion dollars on a website that never turned a profit. That same website doesn't produce anything, it only makes money by selling ads to users on it's platform, who create everything worth looking at on twitter. Elon proceeded to run off a huge portion of the userbase.Business. Genius.</quote>Twitter was profitable in 2018 and 2019.</quote> ... Copied to Clipboard!
CE_gonna_CE 06/05/23 3:27:51 PM #24:	https://gamefaqs.gamespot.com/a/user_image/0/1/8/AAb05zAADNFS.jpg --- https://gamefaqs.gamespot.com/boards/1531-food-delivery-services-general <cite>CE_gonna_CE posted [p:973945514] in Twitter ad... [t:80467346]...</cite> <quote>https://gamefaqs.gamespot.com/a/user_image/0/1/8/AAb05zAADNFS.jpg </quote> ... Copied to Clipboard!
Solar_Crimson 06/05/23 3:31:58 PM #25:	FactsKeepHurtin posted... How did you get that from the OP? brestugo posted... Things might not be as rosy at Twitter as Elon Musk wants you to believe and any possible mess is going to be the responsibility of the company's new CEO, Linda Yaccarino, who appears to have taken the helm Monday. --- Eat the rich Destroy the GOP <cite>Solar_Crimson posted [p:973945585] in Twitter ad... [t:80467346]...</cite> <quote>FactsKeepHurtin posted... </cite><quote>How did you get that from the OP?</quote>brestugo posted... </cite><quote>Things might not be as rosy at Twitter as Elon Musk wants you to believe and any possible mess is going to be the responsibility of the company's new CEO, Linda Yaccarino, who appears to have taken the helm Monday.</quote></quote> ... Copied to Clipboard!
ScazarMeltex 06/05/23 3:35:06 PM #26:	brestugo posted... Stay classy. Yeah, that they do that kind of shit and then ask "wHy dID tHe ADveRtiSerS LeaVe" --- Furthermore, The GOP is a Fascist Organization and must be destroyed <cite>ScazarMeltex posted [p:973945653] in Twitter ad... [t:80467346]...</cite> <quote>brestugo posted... </cite><quote>Stay classy.</quote>Yeah, that they do that kind of shit and then ask "wHy dID tHe ADveRtiSerS LeaVe"</quote> ... Copied to Clipboard!
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tremain07 06/05/23 6:09:38 PM #28:	All this just to earn clout with the same dick heads who hang out on /pol/ and 8chan --- A worthless existence <cite>tremain07 posted [p:973948874] in Twitter ad... [t:80467346]...</cite> <quote>All this just to earn clout with the same dick heads who hang out on /pol/ and 8chan</quote> ... Copied to Clipboard!
vycebrand2 06/05/23 6:27:47 PM #29:	BewmHedshot posted... Twitter was profitable in 2018 and 2019. What about 2020, 2021 and 2022? --- I was born when she kissed me. I died when she left me. I lived a few weeks while she loved me- <cite>vycebrand2 posted [p:973949203] in Twitter ad... [t:80467346]...</cite> <quote>BewmHedshot posted... </cite><quote>Twitter was profitable in 2018 and 2019.</quote>What about 2020, 2021 and 2022?</quote> ... Copied to Clipboard!
Blo 06/05/23 6:33:59 PM #30:	vycebrand2 posted... What about 2020, 2021 and 2022? Well it was sold for $44 billion in 2022 so it must've done pretty well --- insert sig here <cite>Blo posted [p:973949339] in Twitter ad... [t:80467346]...</cite> <quote>vycebrand2 posted... </cite><quote>What about 2020, 2021 and 2022?</quote>Well it was sold for $44 billion in 2022 so it must've done pretty well</quote> ... Copied to Clipboard!
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Snakethief 06/05/23 7:23:24 PM #34:	Killing twitter faster than Fandom killing 'faqs. Impressive. <cite>Snakethief posted [p:973950272] in Twitter ad... [t:80467346]...</cite> <quote>Killing twitter faster than Fandom killing 'faqs. Impressive.</quote> ... Copied to Clipboard!
DementedDurian 06/05/23 7:24:51 PM #35:	brestugo posted... https://gamefaqs.gamespot.com/a/user_image/3/5/7/AAcJoVAAEeOF.jpg What's with the bumps on his chin? He shouldn't have them if he has no facial hair... --- (She/Her) Succubus, succubus, er...something...I don't care anymore. <3 Video Game IGN: Nyobe. Someone tell me I'm pretty; very often I don't feel pretty... <cite>DementedDurian posted [p:973950299] in Twitter ad... [t:80467346]...</cite> <quote><cite>brestugo posted... </cite><quote>https://gamefaqs.gamespot.com/a/user_image/3/5/7/AAcJoVAAEeOF.jpg</quote>What's with the bumps on his chin?He shouldn't have them if he has no facial hair...</quote> ... Copied to Clipboard!
BewmHedshot 06/05/23 7:29:51 PM #36:	vycebrand2 posted... What about 2020, 2021 and 2022? There was some major world event that tanked a lot of businesses in those years. Can't quite recall what though. <cite>BewmHedshot posted [p:973950378] in Twitter ad... [t:80467346]...</cite> <quote>vycebrand2 posted... </cite><quote>What about 2020, 2021 and 2022?</quote>There was some major world event that tanked a lot of businesses in those years. Can't quite recall what though.</quote> ... Copied to Clipboard!
vycebrand2 06/05/23 7:32:30 PM #37:	Blo posted... Well it was sold for $44 billion in 2022 so it must've done pretty well Thats the point, lets see the trending for the last 5 years. --- I was born when she kissed me. I died when she left me. I lived a few weeks while she loved me- <cite>vycebrand2 posted [p:973950427] in Twitter ad... [t:80467346]...</cite> <quote>Blo posted... </cite><quote>Well it was sold for $44 billion in 2022 so it must've done pretty well</quote>Thats the point, lets see the trending for the last 5 years. </quote> ... Copied to Clipboard!
TonyKojima 06/05/23 7:34:56 PM #38:	But we're told this idiot is a "genius". Posters like Lu Bu or Bu Hu or whatever and Starks tell us he is changing the world! LOL!!! --- Though the XBOX 360 is good in theory, it's hardware limitations say otherwise - Hideo Kojima <cite>TonyKojima posted [p:973950498] in Twitter ad... [t:80467346]...</cite> <quote>But we're told this idiot is a "genius". Posters like Lu Bu or Bu Hu or whatever and Starks tell us he is changing the world! LOL!!!</quote> ... Copied to Clipboard!
Enclave 06/05/23 7:38:09 PM #39:	greenjeans posted... Has a No. 1 replacement been decided yet? Yup, with #2 (ie. A poop emoji). --- The commercial says that Church isn't for perfect people, I guess that's why I'm an atheist. <cite>Enclave posted [p:973950555] in Twitter ad... [t:80467346]...</cite> <quote>greenjeans posted... </cite><quote>Has a No. 1 replacement been decided yet?</quote>Yup, with #2 (ie. A poop emoji). </quote> ... Copied to Clipboard!
Notti 06/05/23 7:44:53 PM #40:	https://gamefaqs.gamespot.com/a/user_image/0/2/2/AAABTgAAEZvm.jpg --- http://m.youtube.com/TheYoungTurks/videos Bernie>Biden>poo>Trump http://RightWingWatch.org http://reddit.com/r/BreadTube http://fb.me/OccupyDemocrats <cite>Notti posted [p:973950672] in Twitter ad... [t:80467346]...</cite> <quote>https://gamefaqs.gamespot.com/a/user_image/0/2/2/AAABTgAAEZvm.jpg </quote> ... Copied to Clipboard!
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Current Events > Twitter ad revenue down 59% (+) Yeah! (+)

Current Events > Twitter ad revenue down 59%