Final Fantasy is dead. They will still get nominations but they have no hope of winning the thing.
But its definitely the case that a Nintendo character will beat any non Nintendo character (with only a few exceptions like Snake), and if neither character is Nintendo then the Square character wins, and if that fails then if the character who is in Smash Bros wins, and if neither character fits any of the above criteria then the better known one wins.
The only interesting matches will be Nintendo vs Nintendo, Square vs Square, etc.
I hate the new Nintendo dominated voting. Only a rally will save this contest