Indeed it is, that's why I find you so funny!
Blizzard has ALWAYS been about the money. These are pure blizzard changes - they don't hurt the average consumer but allow them to gain a profit.
blizzard was a perfectly NORMAL company in terms of loving money until war3. WoW ruined blizzard essentially. Just like how FFXI ruined Square
--
Currently playing: SC2, Civ 5
Next up: eh ; Awaiting: meh