LogFAQs > #978747645

Was chatting about this subject in a Discord server about why some people want to defend corporations whenever there is a decision made or practice done that other people disagree with (maybe vehemently so).

Is there any particular reason as to the why some people do that?

Is it that certain brand (like say, with video game companies) that person likes but for some reason takes it personally when someone professes dislike (due to whatever reason)?

I've been wondering this a bit, especially when politics (...) are involved and people who aren't millionaires get overly defensive when a certain brand is "attacked" despite seeing no tangible benefit in wanting to go on a limb to defend them, especially in online discourse.

Is it just to make themselves feel better? I've heard the term "temporarily embarrssed millionaires" but it doesn't jive with me that some people believe that. I don't think some of said people are going to think they'll get ANYTHING from big business, hence why I'm wondering what else it could be to invoke such a strong reactionary defense.