Current Events > Corporate/Brand Loyalty?

(+) Yeah! (+)

Was chatting about this subject in a Discord server about why some people want to defend corporations whenever there is a decision made or practice done that other people disagree with (maybe vehemently so).

Is there any particular reason as to the why some people do that?

Is it that certain brand (like say, with video game companies) that person likes but for some reason takes it personally when someone professes dislike (due to whatever reason)?

I've been wondering this a bit, especially when politics (...) are involved and people who aren't millionaires get overly defensive when a certain brand is "attacked" despite seeing no tangible benefit in wanting to go on a limb to defend them, especially in online discourse.

Is it just to make themselves feel better? I've heard the term "temporarily embarrssed millionaires" but it doesn't jive with me that some people believe that. I don't think some of said people are going to think they'll get ANYTHING from big business, hence why I'm wondering what else it could be to invoke such a strong reactionary defense.

I mean I can confidently say that I like certain brands and products made by corporations and would recommend them if you needed them.

I can also say that corporations are parasitic and rapacious and should be controlled and regulated, or even broken up at a rate vastly greater than what they are.

The positions are not mutually exclusive.

I wanna say the emotional connection started with the Boomers and consumer culture, but I'm not a sociologist.

Tribalism is part of human nature apparently. It's stupid, I know, but we'll fight over anything it seems

xlr_big-coop posted...

Tribalism is part of human nature apparently. It's stupid, I know, but we'll fight over anything it seems

This. Literally go in any topic and you'll see lol

BombermanGold posted...

I've been wondering this a bit, especially when politics (...) are involved and people who aren't millionaires get overly defensive when a certain brand is "attacked" despite seeing no tangible benefit in wanting to go on a limb to defend them, especially in online discourse.

Is it just to make themselves feel better? I've heard the term "temporarily embarrssed millionaires" but it doesn't jive with me that some people believe that. I don't think some of said people are going to think they'll get ANYTHING from big business, hence why I'm wondering what else it could be to invoke such a strong reactionary defense.

I mean, someone can have a principled defense or support of something or an idea without it materially benefitting them

Loyalty to a corporation is a fools game. I'll recommend a product, but never a brand based purely on name alone or past experience. The value of a company to me is purely based on my last exchange with them. They hold no value to me otherwise, and I'll never understand people who will do the opposite.