LogFAQs > #880776445

The literal only way to increase brand value is by making good products.
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If by "best" you mean "best at appealing to a wide variety of people" then yes, it is. And that's the only "best" that really matters in business. You get no points for having a technically superior product that nobody wants and/or can afford.

I submit that McDonalds does not increases its brand value by making good products, but by making adequate, cheap products. You can rephrase your statement to "efficient" or "good for the price" or suchlike, that's fine, as long as you don't end up arguing that McDonalds products are good because they increase the brand value, and that they increase the brand value because they are good products.
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I don't like this duchy. Now, it's an adventurer.