LogFAQs > #973259132

foolm0r0n posted...

What % of viewers truly care about the MCU? Is it significantly bigger than the % who care about the comics?

Considering comics rarely sell more than 100,000 copies, absolutely 100% yes. It's a much larger margin. The MCU's connective tissue certainly accounts for tens of millions of dollars, and actual comics fans account for, what? Two million dollars?

To put comics in perspective, actual comics fans are a very small (and all too vocal) minority, whereas the MCU has not seen a marked increase in sales for comics. In fact, comic sales generally trend a decline in the six months after a related franchise releases a film. Honestly, it's not been since 1989 that comics have seen a boost from a comic-related movie coming out.

What MCU fans cared about was the overarching narrative. Disney and Marvel Studios capitalized on that by demanding relatively little - less time than a TV series would on any network at least - and the serialized nature was compelling. It would be foolish to not suggest that the build of Thanos didn't at least guarantee 100-200 million dollars in ticket sales for each of those films globally. This is especially true for the Infinity War-Endgame period.

Still, that's NOT a majority. Just a plurality.

Guardians, however, falls outside of the Infinity War era. The interconnectedness likely guaranteed the strong opening to the film, but not the legs that would follow.