LogFAQs > #973524812

Basically bud lights core customer base is intolerant rednecks.

so they started a marketing campaign that was probably aimed at getting younger more tolerant people into drinking their beer. (Or beer in general) that uses a trans person as a marketing strategy.

naturally their bigoted core audience cares less about their product than the marketing on the can/bottle/cardboard packaging.

edit- maybe they should do diff marketing by region. You know some buck toothed pick up truck cartoonish redneck stereotype playing the banjo in regions that make up the demographic of their core audience and the trans marketing everywhere else.