Poll of the Day > What's the dealio with the Bud Light thing? Like, sales-wise

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PK_Spam
05/11/23 12:01:20 PM
#1:


I keep seeing all these articles that report conflicting things. One will be like Bud Light only suffered a 1% loss from having a transgender woman advertising it and then Ill see another article like Bud light experiences UNPRECEDENTED losses for appealing to the WOKE crowd! We ran an experiment with bud light in Nashville, and people took all the other beer but left Bud Light!!!!

This conservative backlash is so stupid when were getting mash shootings every day smfh

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OhhhJa
05/11/23 12:04:56 PM
#2:


I would guess that there were a lot of bud light drinkers that jumped ship to something like coors but it's probably slightly offset by people buying bud light directly as a result of the backlash. Overall, I feel like bud light's demographic is mostly belligerent rednecks so probably will hurt them a little long term
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argonautweakend
05/11/23 12:20:51 PM
#3:


My thinking with this, without doing any research is, AB/InBEV made a financial decision to get more customers(not a political one, unless we simply call pro LGBT things political by their nature which of course they aren't inherently).

They knew a portion of their base was going to boycott. They knew they would attract new customers to replace those. The thing is, AB/InBEV owns so much, a lot of alternatives people are going to flock to are also owned by the same company. Or a company at some point in the past had a pride themed can or sponsored a pride festival; after all it is just marketing.

edit: though, something else: this could have the double whammy of pissing of their core customers but pro LGBT customer DONT get on board because a) Bud Light is disgusting and b) they recognize it as pandering.

But like OP I am curious on the truth of their financials, because I have heard they lost 7 billion, but then I heard that was just market valuation or whatever which can heavily fluctuate with the wind and they recovered.
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Nichtcrawler-X
05/11/23 12:33:37 PM
#4:


argonautweakend posted...
(not a political one, unless we simply call pro LGBT things political by their nature which of course they aren't inherently).

Indeed they should not be, but they still are nowadays, much more so than we would like to admit.

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adjl
05/11/23 12:58:07 PM
#5:


argonautweakend posted...
edit: though, something else: this could have the double whammy of pissing of their core customers but pro LGBT customer DONT get on board because a) Bud Light is disgusting and b) they recognize it as pandering.

More than just recognizing it as pandering, the whole saga has brought to light the scale of AB/InBEV's donations to Republican causes, including a whole lot of stuff that hurts LGBTQ folks, as well as drawn attention to to just how many different brands they own. Speaking personally, I have never had nor will ever have any particular desire to drink Bud Light, but unless that donation situation changes pretty radically, I intend to pay closer attention to who's backing what I buy for the sake of avoiding AB-InBEV altogether. I'm a little torn on whether such a boycott is actually going to be helpful, since the bottom line is that I'm avoiding their products as a consequence of their pro-LGBTQ marketing campaign, and pro-LGBTQ marketing is generally a positive thing (even if it's blatant pandering, it helps to normalize the concept, which is better than not normalizing it, so I'm happy to encourage it), but I think I'm falling on the side of not buying the things.

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GRTooCool
05/11/23 1:02:35 PM
#6:


All I have to say is that the far right cult members that are "boycotting" Bud Light are still buying other beers, made by the same company. They whine about cancel culture yet they do the same. They're idiots through and through.

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ConfusedTorchic
05/11/23 1:03:01 PM
#7:


ab stock has trended upwards through the whole "boycott"

it did literally nothing to them

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argonautweakend
05/11/23 1:14:13 PM
#8:


Looking up what AB/Inbev owns, it's a lot of shit with some smaller "local" stuff mixed in like Four Peaks(at least for the Americas)

So, the best thing on any list I see is Hoegaarden. But, losing a tasty 4.5% wheat beer, if I were to boycott the company, isn't really a huge deal.

https://en.wikipedia.org/wiki/AB_InBev_brands

At my local beer distributor I imagine, after doing a lot of research, it would not be that complicated at all to find great stuff that isn't owned by some sort of big company like AB/InBEV, Miller-Coors(I think this is a company now) and the like.

One of my favorite breweries is Great Lakes, and they are not owned by a big boy.
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MrMelodramatic
05/11/23 1:28:38 PM
#9:


DogFish Head stays winning.

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BeerOnTap
05/11/23 1:42:12 PM
#10:


So it seems there are several folks here who are indeed out of the loop a little.

GRTooCool posted...
All I have to say is that the far right cult members that are "boycotting" Bud Light are still buying other beers, made by the same company. They whine about cancel culture yet they do the same. They're idiots through and through.

This is simply not true. AB stock was just downgraded by a major bank, HSBC. Carlos Laboy of HSBC did not mince words when he wrote about this decision.

Moreover, while Bud Light itself has seen a 23% drop in sales, the entire AB beverage portfolio has also taken a hit.

The controversy appears to be taking its toll on other brands within the Anheuser-Busch umbrella.
The companys flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. Sales of Buds Michelob Ultra brand the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial were down 4.4%, according to Bump Williams data.
Its not just a Bud Light issue, said Bump Williams, chief executive of the consultancy Its an Anheuser-Busch portfolio problem now.


ConfusedTorchic posted...
ab stock has trended upwards through the whole "boycott"

it did literally nothing to them

Again, this is incorrect. For a while, the stock did stay strong, sure. But this is likely due to people buying the dip and assuming this wont last. It started trending downward this week, but when the report from HSBC came out yesterday, it really took a nosedive:

https://www.marketwatch.com/investing/stock/bud

Also one must keep in mind that AB/BudLight have not had to issue their quarterly earnings report so far during this controversy. I think thatll come
in June if Im not mistaken, but I could be wrong on that. Anyway, once they issue their earnings report, itll be an absolute catastrophe. Traders will dump the stock rapidly.

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Marcster1994
05/11/23 4:47:03 PM
#11:


They'll suffer for the quarter, but that's it.

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ConfusedTorchic
05/11/23 6:46:38 PM
#12:


https://gamefaqs.gamespot.com/a/user_image/8/0/1/AAeEKDAAEd1x.png

that little dip is all the boycott managed to achieve lol

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Sufferedphoneix
05/11/23 8:05:59 PM
#13:


OhhhJa posted...
I would guess that there were a lot of bud light drinkers that jumped ship to something like coors but it's probably slightly offset by people buying bud light directly as a result of the backlash. Overall, I feel like bud light's demographic is mostly belligerent rednecks so probably will hurt them a little long term

I live in a rural area and can't find these controversial bud light cans.

Also bud light was the beer of choice at a gay club I used to frequent.

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#14
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ConfusedTorchic
05/11/23 8:20:31 PM
#15:


Sufferedphoneix posted...
I live in a rural area and can't find these controversial bud light cans.

Also bud light was the beer of choice at a gay club I used to frequent.
because there wasn't any

they sent all of them to the person who they put on the can, it was never a public for sale thing

an example would be watching some streamer getting a like, ubisoft jacket but with their name on it. it was a one off

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Cacciato
05/11/23 8:29:35 PM
#16:


Sufferedphoneix posted...
I live in a rural area and can't find these controversial bud light cans.

Also bud light was the beer of choice at a gay club I used to frequent.
Thats because those millions of cans were only selected for sale in primarily liberal cities.
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#17
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ConfusedTorchic
05/11/23 9:01:17 PM
#18:


most likely

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adjl
05/11/23 10:18:54 PM
#19:


[LFAQs-redacted-quote]


I thought it was a six-pack, but admittedly, I haven't followed the situation very closely and I could be mistaken.

[LFAQs-redacted-quote]


That seems exceedingly likely.

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#20
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adjl
05/12/23 9:28:18 AM
#21:


Such silly gooses these transphobes be.

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BeerOnTap
05/16/23 8:23:27 PM
#22:


ConfusedTorchic posted...
https://gamefaqs.gamespot.com/a/user_image/8/0/1/AAeEKDAAEd1x.png

that little dip is all the boycott managed to achieve lol

Youre absolutely mind boggling. I replied directly to you earlier and showcased how you were objectively incorrect. And yet you doubled down on it. So bizarre.

Instead of a link, Ill do a pic for you this time. Maybe youll get it? But I wont hold my breath.

https://gamefaqs.gamespot.com/a/user_image/2/3/9/AAZgfvAAEe7H.jpg
cope.jpg
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ConfusedTorchic
05/16/23 11:06:56 PM
#23:


BeerOnTap posted...
Youre absolutely mind boggling. I replied directly to you earlier and showcased how you were objectively incorrect. And yet you doubled down on it. So bizarre.

Instead of a link, Ill do a pic for you this time. Maybe youll get it? But I wont hold my breath.


ConfusedTorchic posted...
https://gamefaqs.gamespot.com/a/user_image/8/0/1/AAeEKDAAEd1x.png

that little dip is all the boycott managed to achieve lol


BeerOnTap posted...
cope.jpg


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Conner4REAL
05/17/23 8:49:06 AM
#24:


Basically bud lights core customer base is intolerant rednecks.

so they started a marketing campaign that was probably aimed at getting younger more tolerant people into drinking their beer. (Or beer in general) that uses a trans person as a marketing strategy.

naturally their bigoted core audience cares less about their product than the marketing on the can/bottle/cardboard packaging.

edit- maybe they should do diff marketing by region. You know some buck toothed pick up truck cartoonish redneck stereotype playing the banjo in regions that make up the demographic of their core audience and the trans marketing everywhere else.

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Nade_Duck
05/17/23 8:52:38 AM
#25:


please leave the banjo out of this, it's done nothing wrong.

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BeerOnTap
05/17/23 9:10:05 AM
#26:


Conner4REAL posted...
Basically bud lights core customer base is intolerant rednecks.

so they started a marketing campaign that was probably aimed at getting younger more tolerant people into drinking their beer. (Or beer in general) that uses a trans person as a marketing strategy.

naturally their bigoted core audience cares less about their product than the marketing on the can/bottle/cardboard packaging.

edit- maybe they should do diff marketing by region. You know some buck toothed pick up truck cartoonish redneck stereotype playing the banjo in regions that make up the demographic of their core audience and the trans marketing everywhere else.

This comment showcases just how out of touch you are. Youve entrenched yourself into a dome of thought where your incoherent ramblings are enthusiastically affirmed.

Bud Light is suffering because there are millions upon millions of Americans who disagree with what they did. Theyre not all country bumpkins. There are a lot of normal people with kids who dont like this stuff.

Im not allowed to go any further into the specifics of this discussion because the mods here will suspend me if I have an honest conversation about trans ideology.

Again, thought dome. Im glad youre having fun though!
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#27
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BeerOnTap
05/17/23 9:46:29 AM
#28:


[LFAQs-redacted-quote]


This topic is chock-full of people discarding objective reality in favor of propping up their subjective feelings, and youre saying Im wrong? Thats rich.

Ive already laid it out, Bud Light is taking a major hit. If it helps you cope by declaring that the millions of people who dont agree with what Bud Light chose to do are hillbillies and banjo-plucking rednecks, have at it. This Buds for you!

https://gamefaqs.gamespot.com/a/user_image/6/4/0/AAZgfvAAEfBY.jpg
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#29
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adjl
05/17/23 10:49:39 AM
#30:


BeerOnTap posted...
Im not allowed to go any further into the specifics of this discussion because the mods here will suspend me if I have an honest conversation about trans ideology.

That would be because your "honest discussion" consists of "I think I know better than doctors how to treat gender dysphoria and I don't care how many people die because of my opinion and my inflated sense of self-importance."

There's no such thing as "trans ideology." The only "ideology" at play is "we should treat people who are sick with what we currently understand to be the best available treatment." Nobody objects to that. Those who object to trans people do so entirely because they're transphobic dongmoogles. They can hide it behind as many layers of "think of the children!" as they want, but 100% of that boils down to the simple fact that they don't like trans people and are afraid of anything that might result in more of them (especially if their kid ends up being "converted"). That fucking kills people. Trying to hide all mention of gender identity or block gender-affirming care does not stop trans people from existing. It just stops them from coming out of the closet and getting the care they need to treat their gender dysphoria, which has horrific consequences for their mental health and is one of the major reasons suicide rates are so astronomically high among trans people (35-50% attempt rate, depending on where they are, with more transphobic regions having a higher rate).

There is no "honest conversation about trans ideology." There's just a bunch of transphobic doogiemuggins thinking their ignorant prejudice deserves a spot at the table with actual science and medicine and evidence-based analyses of what actually helps people and yields the best health outcomes. It doesn't. You're not helping, and neither are any of those other millions of "normal people with kids" that think transphobia constitutes competent parenting because Fox News told them it does. Fuck off and let science do its goddamn job.

If you have concerns that you feel are legitimate because you genuinely don't understand the issue, frame them as such: Asking for clarification on a subject you don't understand. People don't get modded for asking questions about gender dysphoria and transgenderism in a good faith effort to educate themselves. If you're getting modded, it's because you're expressing your opinion not as a genuine effort to learn about the issue, but rather in a way that seeks to invalidate an entire minority that's currently the GOP's punching bag.

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BeerOnTap
05/17/23 11:01:42 AM
#31:


adjl posted...
That would be because your "honest discussion" consists of "I think I know better than doctors how to treat gender dysphoria and I don't care how many people die because of my opinion and my inflated sense of self-importance."

There's no such thing as "trans ideology." The only "ideology" at play is "we should treat people who are sick with what we currently understand to be the best available treatment." Nobody objects to that. Those who object to trans people do so entirely because they're transphobic dongmoogles. They can hide it behind as many layers of "think of the children!" as they want, but 100% of that boils down to the simple fact that they don't like trans people and are afraid of anything that might result in more of them (especially if their kid ends up being "converted"). That fucking kills people. Trying to hide all mention of gender identity or block gender-affirming care does not stop trans people from existing. It just stops them from coming out of the closet and getting the care they need to treat their gender dysphoria, which has horrific consequences for their mental health and is one of the major reasons suicide rates are so astronomically high among trans people (35-50% attempt rate, depending on where they are, with more transphobic regions having a higher rate).

There is no "honest conversation about trans ideology." There's just a bunch of transphobic doogiemuggins thinking their ignorant prejudice deserves a spot at the table with actual science and medicine and evidence-based analyses of what actually helps people and yields the best health outcomes. It doesn't. You're not helping, and neither are any of those other millions of "normal people with kids" that think transphobia constitutes competent parenting because Fox News told them it does. Fuck off and let science do its goddamn job.

If you have concerns that you feel are legitimate because you genuinely don't understand the issue, frame them as such: Asking for clarification on a subject you don't understand. People don't get modded for asking questions about gender dysphoria and transgenderism in a good faith effort to educate themselves. If you're getting modded, it's because you're expressing your opinion not as a genuine effort to learn about the issue, but rather in a way that seeks to invalidate an entire minority that's currently the GOP's punching bag.

Yes weve all heard the official GameFaqs echo chamber talking points ad nauseam. Again, I cant weigh in because its simply not allowed. This site has taken a subjective stance on the matter and wont allow any discussion that challenges it. All I can say is that there are plenty of doctors who would disagree. The pushback is real, and its brewing (pun intended) quickly.
Enjoy your safe-space.

The bottom line is that this has indeed hurt Bud Lights brand. They made the bed, now theyre sleeping in it.

FYI, Target is next. If they have a similar outcome, I cant wait to see how you cope on that one. Will you declare that only country bumpkins shopped at Target? Lol so ridiculous.
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MeatiestMeatus
05/17/23 11:14:10 AM
#32:


"Mods won't allow me to express ignorant bigotry here waaaaaaaah!"

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MeatiestMeatus
05/17/23 11:15:39 AM
#33:


Why'd you run and hide from that other topic? Too much pride to admit when you're wrong?

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adjl
05/17/23 11:32:16 AM
#34:


BeerOnTap posted...
Again, I cant weigh in because its simply not allowed.

Do you think "I don't care how many trans kids kill themselves, so long as nobody tells my kid that being trans is a legitimate option" should be allowed? Because from where I stand, anyone that feels that way is a inexcusable piece of shit and I'm quite happy to keep them out of what's supposed to be a civilized discussion (genocide being somewhat less than civilized and whatnot).

BeerOnTap posted...
The pushback is real, and its brewing (pun intended) quickly.

The pushback is nothing more than a bunch of ignorant transphobes that only think it's a problem because right-wing fearmongering pundits told them it is. Yes, there are a lot of them. Idiots in large numbers are no less idiotic for their consensus, though, so I don't know why you think that makes their ignorant transphobia any less ignorant or transphobic.

BeerOnTap posted...
All I can say is that there are plenty of doctors who would disagree.

You can find plenty of doctors that would disagree about pretty much anything. Simply finding doctors that disagree isn't enough. You have to look into the details of why they disagree and how that opinion aligns with the broader body of evidence in order to evaluate their opinion and make decisions about how it should inform your own.

Moreover, I expect doctors to disagree. Medicine is not static. The entire field is constantly evolving as new evidence and treatment options emerge. There's a very real chance that, 20 years from now, there will be behavioural treatments for gender dysphoria that yield better outcomes than medically transitioning. There's an equally real chance that, 20 years from now, medically transitioning will have been refined to work even better. It's even more likely that treatment approaches will have been refined to better differentiate which patients will benefit most from transitioning and which will benefit from behavioural approaches (which already happens, by the way, as much as pearl-clutching transphobes like to believe that every four-year-old boy that wants to wear a dress will have his dick chopped off by the end of the month). This is inevitable, and it's driven entirely by doctors and researchers who are dissatisfied with how well the status quo works and want to try to improve it, whether those doctors believe that transitioning is likely to end up being best or that other alternatives might be better. That's a good thing.

However, that can't happen if it's illegal to provide gender-affirming care and gender non-conforming kids are forced to come out to their parents against their wishes because schools are legally required to snitch on them. Boycotting Bud Light because they tried to market their product to a trans-friendly demographic does absolutely nothing to further research into the best ways to treat gender dysphoria. It just makes trans people feel worse about existing. Public health emergencies aside (since they require action from the public as a whole), making medicine and medical research political only slows it down and hurts the people that rely on it. This is what I mean when I say that you're not helping and you need to let science do its job: Let doctors disagree with each other on their own instead of trying to weigh in or interfere (or, more saliently, voting for somebody that's campaigning on a promise to interfere).

There is only one goal here: The welfare of as many people as possible. I don't believe you disagree with that goal or its pursuit. The opinions you are espousing and supporting, however, hinder it. That's the simple fact of the matter. If you don't understand how, I'm happy to help you with that. If you're just going to dig your heels in and refuse to learn how wrong you are, though, you shouldn't expect to be respected for actively trying to hurt people for no reason.

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Nade_Duck
05/17/23 11:37:31 AM
#35:


penis lol

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MeatiestMeatus
05/17/23 11:52:00 AM
#36:


Oh Beer is suspended :/

fwiw, I wouldn't deny that Bud stock has taken a hit but it's still a strong stock. It's off about $6 from it's high earlier in the year, which is significant, but it's not like Bud stock is completely tanking... It'll rebound in time. Not sure why conservatives are so self-righteous about this they must be absolutely starved for anything they can call a "win"

https://gamefaqs.gamespot.com/a/user_image/7/1/0/AAfaVHAAEfCe.jpg

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adjl
05/17/23 11:54:22 AM
#37:


MeatiestMeatus posted...
fwiw, I wouldn't deny that Bud stock has taken a hit but it's still a strong stock. It's off about $6 from it's high earlier in the year, which is significant, but it's not like Bud stock is completely tanking... It'll rebound in time. Not sure why conservatives are so self-righteous about this they must be absolutely starved for anything they can call a "win"

It's really kind of concerning how quick people are to rally behind something like this as somehow proving their opinion "right." Transphobia is still wrong and harmful, no matter how many people agree with it. Logic is not a popularity contest.

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Revelation34
05/17/23 12:19:51 PM
#38:


argonautweakend posted...
Looking up what AB/Inbev owns, it's a lot of shit with some smaller "local" stuff mixed in like Four Peaks(at least for the Americas)

So, the best thing on any list I see is Hoegaarden. But, losing a tasty 4.5% wheat beer, if I were to boycott the company, isn't really a huge deal.

https://en.wikipedia.org/wiki/AB_InBev_brands

At my local beer distributor I imagine, after doing a lot of research, it would not be that complicated at all to find great stuff that isn't owned by some sort of big company like AB/InBEV, Miller-Coors(I think this is a company now) and the like.

One of my favorite breweries is Great Lakes, and they are not owned by a big boy.


They own a lot more than I thought. Most of them in that list are trash though.

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Matelite
05/17/23 1:16:27 PM
#39:


Revelation34 posted...
Most of them in that list are trash though.
IMO, that's why this "boycott" has persisted and AB's sales are hurting weeks later. So many big brands do something, people swear they're boycotting, and then everyone forgets about it in a week. Here, people probably tried a different beer as part of their "boycott", realized what they had been missing all along, and are likely to branch out to new, better products (it isn't hard). With other brands like Chick-Fil-A, their product is one people want so they go right back to buying it.

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adjl
05/17/23 4:09:26 PM
#40:


Matelite posted...
IMO, that's why this "boycott" has persisted and AB's sales are hurting weeks later. So many big brands do something, people swear they're boycotting, and then everyone forgets about it in a week. Here, people probably tried a different beer as part of their "boycott", realized what they had been missing all along, and are likely to branch out to new, better products (it isn't hard). With other brands like Chick-Fil-A, their product is one people want so they go right back to buying it.

I wouldn't be so sure. For one thing, most of the people boycotting Bud Light aren't exactly top of their class, so I hesitate to assume that they're savvy enough consumers to research the issue any further than "I just won't drink Bud." Less pejoratively, Bud Light is what people who don't want to drink beer drink when they want to get drunk like they're drinking beer. Anyone drinking it in the first place likely did so because they don't like the taste of beer, so branching out into actual beer isn't going to satisfy their desire for alcoholic water.

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ConfusedTorchic
05/17/23 4:22:22 PM
#41:


https://gamefaqs.gamespot.com/a/user_image/8/5/4/AAeEKDAAEfEu.png

BeerOnTap posted...
cope.jpg


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#42
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Nichtcrawler-X
05/17/23 5:25:26 PM
#43:


BeerOnTap posted...
This Buds for you!

Please do no not tell me that is a marketing slogan...

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#44
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adjl
05/17/23 5:35:44 PM
#45:


I feel like we should take a moment to appreciate that this joker literally tried to pull "think of the children!" into an argument about what marketing campaigns are appropriate for beer. Transphobic brains really are something else.

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dedbus
05/17/23 9:20:01 PM
#46:


I'm kind of worried about the state of beers. People that move on to other brands bring their taste preferences of bud lite to those and people that are going to try bud lite because of this unironically are going to shift everything to a base state of bud lite.
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adjl
05/17/23 9:30:39 PM
#47:


Of all the things there are to worry about in the world today, the state of beers is not one of them. Craft brewing is thriving magnificently in a great many areas, and even in the areas where it isn't, it's not particularly hard to find stuff that's been imported from a couple counties over. If a few macrobreweries do end up trying to duplicate Bud Light, you're not going to have any problem at all simply not drinking those copies.

It's also worth noting that the biggest thing that sets Budweiser apart from other beers is that they use a significant amount of rice, which has to be prepared differently from other grains and requires a fair amount of specialized equipment to do so at any particular scale. Even if AB hasn't patented those techniques such that nobody else can use them (which I expect they have), trying to emulate Bud isn't something other breweries can do without a pretty significant investment into new equipment and other infrastructure, investment that will do nothing to help any of their other products. To that end, I don't know that it's going to be the most attractive niche to chase. The most you're likely to see in that regard is AB selling off a couple of their breweries that produce Bud and another macrobrewer buying the facilities and using that pre-existing equipment to put their own spin on the concept, which won't hurt production of their other products.

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Zareth
05/18/23 12:08:03 AM
#48:


Yeah, who the fuck even drinks corporate shit anymore when you can just go to any grocery store and pick up something local that's gonna be far better

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OhhhJa
05/18/23 12:36:48 AM
#49:


Zareth posted...
Yeah, who the fuck even drinks corporate shit anymore when you can just go to any grocery store and pick up something local that's gonna be far better
Nearlt every blue collar dude over 45
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Revelation34
05/18/23 2:09:41 AM
#50:


adjl posted...


I wouldn't be so sure. For one thing, most of the people boycotting Bud Light aren't exactly top of their class, so I hesitate to assume that they're savvy enough consumers to research the issue any further than "I just won't drink Bud." Less pejoratively, Bud Light is what people who don't want to drink beer drink when they want to get drunk like they're drinking beer. Anyone drinking it in the first place likely did so because they don't like the taste of beer, so branching out into actual beer isn't going to satisfy their desire for alcoholic water.


Bud Light tastes worse than actual beer though.

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