LogFAQs > #973533434

Matelite posted...

IMO, that's why this "boycott" has persisted and AB's sales are hurting weeks later. So many big brands do something, people swear they're boycotting, and then everyone forgets about it in a week. Here, people probably tried a different beer as part of their "boycott", realized what they had been missing all along, and are likely to branch out to new, better products (it isn't hard). With other brands like Chick-Fil-A, their product is one people want so they go right back to buying it.

I wouldn't be so sure. For one thing, most of the people boycotting Bud Light aren't exactly top of their class, so I hesitate to assume that they're savvy enough consumers to research the issue any further than "I just won't drink Bud." Less pejoratively, Bud Light is what people who don't want to drink beer drink when they want to get drunk like they're drinking beer. Anyone drinking it in the first place likely did so because they don't like the taste of beer, so branching out into actual beer isn't going to satisfy their desire for alcoholic water.