LogFAQs > #976328253

I wrote this for another topic earlier;
She's gone from country, pop and alternative/folk while writing songs that a constantly growing fanbase sees as personal and relatable.

While doing that she also did an excellent job keeping her fanbase engaged. When she was up and coming she made the effort to meet her fans after shows. When she became too popular for that she would have her staff pick out people in the audience for a meet and greet backstage. She would pick her big fans on social media to debut her new album to at her house. Now she's too popular for things like that and instead goes for a three hour epic concert that goes over her entire career which rewards the high investment people have had.

During all of this she is also a ridiculously smart and powerful business woman who has made the correct decisions so she has complete and total control of her own career and image. With the latest victory she has is now distributing the previously mentioned concert through theaters by using her own company and bypassing the movie studios that are currently in disputes with creatives.

When it comes to celebrity endorsements that's not specific to her. That's been a thing since marketing was a thing.