LogFAQs > #893082050

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Topic	When will "PopcornPass" be a thing at movie theaters?
TheDarkCircle 12/29/17 5:11:55 PM #9:	TheVipaGTS posted... Theatres make their money off of concessions. moviepass brings people in and since theyre saving money theyre more likely to buy snacks..which is what they want. This would defeat the plan. That and moviepass is a third party company and is currently taking a loss on each ticket you buy through MP. MP's whole game is trying to scale to eventually negotiate lower prices with theaters, and also make money by selling your information and viewing habits. As you said, theaters certainly won't want to offer discounts and there's no value in a third party company offering a discount service on snacks. They can't sell your habits on buying popcorn or candy, it's useless. <cite>TheDarkCircle posted [p:893082050] in When will ... [t:76149054]...</cite> <quote><cite>TheVipaGTS posted...</cite> <quote>Theatres make their money off of concessions. moviepass brings people in and since theyre saving money theyre more likely to buy snacks..which is what they want. This would defeat the plan.</quote> That and moviepass is a third party company and is currently taking a loss on each ticket you buy through MP. MP's whole game is trying to scale to eventually negotiate lower prices with theaters, and also make money by selling your information and viewing habits. As you said, theaters certainly won't want to offer discounts and there's no value in a third party company offering a discount service on snacks. They can't sell your habits on buying popcorn or candy, it's useless.</quote> ... Copied to Clipboard!
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