Oh but on topic.
After seeing the midnight showing I managed to catch the movie twice more during the open weekend. Taking different people with me each time who probably would NOT have gone without my prompting. I think we were all so impressed with the movie that the 'word of mouth' effect was greatly magnified. In addition to seeing it the two extra times myself I got 9 other people who would not have seen it during opening weekend to go. I can't be the only person who immediately turned to my friends and said "you HAVE to see this movie do NOT wait".
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~Ç~ http://img.imgcake.com/AlecTrevylan006/fdshieldpngyn.png Eff_Dee
http://img.imgcake.com/nio/9fdpngys.png