also, the man the myth the legend - http://www.bloomberg.com/news/2011-07-29/nintendo-s-yamauchi-loses-500-million-in-single-day-after-plunge-in-stock.html
"Former Nintendo Co. President Hiroshi Yamauchi’s wealth may have plunged more than $300 million today after the flop of the 3DS player forced the company to slash its profit forecast."
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Simplicity is the ultimate sophistication.