From: MarvelousGerbil | #047
I mean obviously they target the nerdy kids demographic
The target audience is 18-44 year old males.
As for the escalation of prices, yeah, that's an issue. Comics are struggling in much the same way that music did a decade ago. Sales are shrinking dramatically while the cost to manufacture comics is rising. Rather than embrace a digital model, Marvel has raised the price by a dollar on some books, which caused fans of those books to drop a $2.99 book.
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