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TopicAvengers Endgame has beaten Avatar to become the highest grossing film ever
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07/21/19 11:33:57 AM
#45:


Comparing movies across decades is one thing, centuries another entirely still. 80 years ago was an entirely different time for film and I feel like the thing Zen was saying about 65% of Americans can't really be approximated in any sort of meaningful way because of that.

Gone With The Wind's run was in large part due to hardly any movies of note being released back then. Like I called Avatar's schedule soft-- Gone With The Wind makes it look like the roughest competition ever. The thing had a run of literally years in theaters. You don't think there wasn't a huge amount of repeat viewings there?

I mean all the talk about Gone With The Wind being a cultural phenomenon like it was unique in this regard, that's downplaying the buzz Endgame and honestly Avatar got. They too were cultural phenomena by any reasonable definition of the word-- there was no national festival for them or whatever GWtW had but there's just a lot more going on these days. The cultural awareness was certainly similar at worst. Hard to go much anywhere without talk of the movies-- well over half the people I know have seen Endgame, the rest are at least aware it exists. People still talking about endgame several months out from release is pretty notable in a time where we get dozens of new movies a week.

Perhaps you'd say it's worth "less" to have the amount of awareness these days because information spreads so much more easily, but on the flip side there's also way more of a glut of things to generate and dissipate buzz and Endgame stands that far above it all still.
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