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TopicMovie and Box Office Topic: Prepping for Endgame
MetalmindStats
08/10/19 1:39:00 AM
#178:


v_charon posted...
I mean the site has Hereditary, one of the most critically acclaimed horror films in recent times with a D+. Sorry if you'll forgive me if I don't trust a site that has that film on the level JUST above Slender Man.

CinemaScores by nature have little-to-nothing to do with whether a given movie is actually good, I'm not going to argue otherwise about that, but they mean a whole lot in terms of indicating what word of mouth is like. That's because the firm polls moviegoers immediately after they've finished watching a given movie, while they're still in the theater, on Friday evening. Particularly when subdividing by genre, CinemaScores consistently have a positive correlation with legs, as you can see here: https://www.reddit.com/r/boxoffice/wiki/cinemascore

Granted, Hereditary was somewhat of an exception, breaking a 3x multiple despite its pathetic CinemaScore. I personally chalk it up to the intensity of the conversation that surrounded the movie during its early theatrical run, which spurred people to see it so they could join the discussion even if they weren't generally hearing good things about it. Such an effect isn't exactly unprecedented in the annals of CinemaScore; for example, Inception only received a B+.

v_charon posted...
Does it? Since when did The Nun fall underneath all those 50m at best films?

The Nun wasn't exactly facing a killer's row of competition, particularly in terms of horror, yet it held worse than any previous Conjuring movie with a mere 2.17x multiple.
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