If they want it to matter then they gotta play best of 5 sets and have a field just as large.
Yeah I think it might bring out something in players to know that they are representing their country in an even larger global spotlight, but the fact is that in professional tennis the spotlight on Grand Slams is already pretty damn big. Throw in the fact that in every single match they are ALREADY representing their country. Everyone already knows what country the top pros are from because it says so next to their name in EVERY professional match they have EVER played.
I see little distinction between the gold medal event and wimbledon proper except for the fact that there will be less participants and they wont have to win as many sets to beat someone in a match.
And during the olympics typically the only people who will be tuning into the tennis matches will be the people who would watch tennis normally. Yeah they'll get a massive audience for the semis and finals when they get scheduled when nothing more popular is coming on, but that's it.
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