Current Events > Millennials brought about the downfall of one of America's most iconic beers

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Darmik
01/22/18 11:33:59 PM
#1:


https://amp.businessinsider.com/millennials-drag-down-budweiser-beer-sales-2018-1?

Budweiser - the King of Beers and the top seller in the US until 2001 - is now in the No. 4 slot.
The beer industry, and especially big brands, have been plagued by millennials' lack of interest.
The King of Beer has fallen on some hard times.

Budweiser, once the best-selling beer in America, is no longer in the top three best-selling brands, CNN reports.

Budweiser was beat out by Miller Lite in American sales in 2017, according to trade publication Beer Marketer's Insights. MillerCoors CEO Gavin Hattersley previously announced the triumph in December, saying that the brand's position as the "Original Lite Beer" gave it an advantage over Budweiser and Bud Light.

This is the first time since Beer Marketer's Insights began tracking data in the 1970s that Budweiser hasn't made the top three.

Budweiser sales in 2016 reached 14.4 million barrels - less than a third of the brand's peak.

One reason for Budweiser's decline is that the beer has failed to capture millennials' interest in the same way it won over Gen X-ers who came of age in the '80s. According to UBS data, millennials were less likely than the general population to recommend Budweiser.

The beer industry has been plagued by millennials' relative lack of interest. Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.


Thanks Millennials!
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YellowSUV
01/22/18 11:34:36 PM
#2:


More like Buttweiser, am i rite?
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ChromaticAngel
01/22/18 11:35:25 PM
#3:


Darmik posted...
Thanks Millennials!


Yeah the problem is clearly millennials and not the fact that budweiser sells canned piss.
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Pepys Monster
01/22/18 11:36:23 PM
#4:


Gee, I wonder why shitty beer that barely gets you drunk and makes you fat isn't selling anymore.
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EbonTitanium
01/22/18 11:36:57 PM
#5:


It's crappy beer.
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KingCrabCake
01/22/18 11:37:02 PM
#6:


But miller lite is trash too
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Electrokinesis
01/22/18 11:37:39 PM
#7:


I wonder if its because Budweiser is shit? Nah, its millennials. Of course it is.
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cerealbox760
01/22/18 11:38:00 PM
#8:


Whats the difference between Budweiser and water? I couldn't tell them apart in a blind test.
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0AbsoluteZero0
01/22/18 11:38:31 PM
#9:


Beer penetration is a somewhat uncomfortable phrase...
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Darmik
01/22/18 11:38:39 PM
#10:


ChromaticAngel posted...
Darmik posted...
Thanks Millennials!


Yeah the problem is clearly millennials and not the fact that budweiser sells canned piss.


Absolutely plagued by millennials lack of interest.
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TheGrindery
01/22/18 11:39:11 PM
#11:


If you care, you haven't tried many or you dislike beer and want water.
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Webmaster4531
01/22/18 11:40:34 PM
#12:


So who's not a millennial?
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a42ozslushie
01/22/18 11:40:51 PM
#13:


Bud Light (i dont like Budweiser) was always my beer for high school/college partying. tastes like water.
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NES4EVER
01/22/18 11:41:36 PM
#14:


Why is budwieser in usa 4.2% and it's 5% in canada?
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ChromaticAngel
01/22/18 11:42:10 PM
#15:


NES4EVER posted...
Why is budwieser in usa 4.2% and it's 5% in canada?


maybe a rounding law?

In America diet coke is 0 calories but in europe it's "less than 1 calorie"
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TheGrindery
01/22/18 11:43:20 PM
#16:


Bud Light is good for after you've had a few good beers.

Once your taste buds are pretty much out of commission, you're wasting it if you keep drinking the good shit.
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Hexenherz
01/22/18 11:43:53 PM
#17:


"Iconic" beer maybe, "good" beer definitely not.
I have yet to ever taste a good American macro-brewed beer.
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ThePrinceFish
01/22/18 11:44:27 PM
#18:


https://www.youtube.com/watch?v=MdnjR45wBOQ

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Darmik
01/22/18 11:44:38 PM
#19:


Budweiser - the King of Beers and the top seller in the US until 2001


Was that when they started those wazzzzaaaaaaa commercials?
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NES4EVER
01/22/18 11:47:43 PM
#20:


ChromaticAngel posted...
NES4EVER posted...
Why is budwieser in usa 4.2% and it's 5% in canada?


maybe a rounding law?

In America diet coke is 0 calories but in europe it's "less than 1 calorie"


Looks like I made a mistake. Bud light is 4.2%. My bad!

Honestly I don't touch anything under 5%. What the hell is the point? I prefer 6%+
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voldothegr8
01/22/18 11:48:13 PM
#21:


Natty Light dropped from 6th to 8th, maybe there's hope for these college students yet.
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TheGrindery
01/22/18 11:48:45 PM
#22:


NES4EVER posted...
ChromaticAngel posted...
NES4EVER posted...
Why is budwieser in usa 4.2% and it's 5% in canada?


maybe a rounding law?

In America diet coke is 0 calories but in europe it's "less than 1 calorie"


Looks like I made a mistake. Bud light is 4.2%. My bad!

Honestly I don't touch anything under 5%. What the hell is the point? I prefer 6%+

Hoegaarden tastes good and is less than 5%.
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KingArthur3D
01/22/18 11:49:26 PM
#23:


ChromaticAngel posted...
Darmik posted...
Thanks Millennials!


Yeah the problem is clearly millennials and not the fact that budweiser sells canned piss.

f7FdEdG
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zH0mPfR
01/22/18 11:49:53 PM
#24:


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josifrees
01/22/18 11:49:57 PM
#25:


Stupid commercials make me not want to buy it
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Cj_WlLL_VVlN
01/22/18 11:50:17 PM
#26:


I still drink it at my local bar but obviously it's not great. Goes down like water and a) lows for 6pm-2am easy.
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prince_leo
01/23/18 12:02:12 AM
#27:


josifrees posted...
Stupid commercials make me not want to buy it

right? every nfl game this season has had that damn "dilly dilly" commercial in it
like fuck you bud. it's not elitist to drink craft beer, especially when the competition is your piss-flavored self
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legendarylemur
01/23/18 12:14:06 AM
#28:


I buy the Costco lights cuz they're insanely cheap and taste exactly the same as the other garbage lights. That's just for like casual drinking though. I usually prefer porters though I'm more of a whiskey guy in general
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SwordMaster13X
01/23/18 12:17:09 AM
#29:


Budweiser sucks

I hate the taste of it
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Skywalker82
01/23/18 12:21:28 AM
#30:


What the hell are the top 2 beers if Miller light is 3?
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voldothegr8
01/23/18 12:23:01 AM
#31:


Skywalker82 posted...
What the hell are the top 2 beers if Miller light is 3?

Bud Light is one, not sure about the other
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Lord_Shadow
01/23/18 12:24:11 AM
#32:


Beer sucks
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Skywalker82
01/23/18 12:24:59 AM
#33:


voldothegr8 posted...
Skywalker82 posted...
What the hell are the top 2 beers if Miller light is 3?

Bud Light is one, not sure about the other


Really? I never see anyone drinking Bud Light.
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Vulgorn
01/23/18 12:25:15 AM
#34:


*doesnt read topic*

look man, budweiser is trash
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Naysaspace
01/23/18 12:25:30 AM
#35:


When a 12 pack of good beer is $28 but a 2-4 of bud is 55, it's pretty obvious that no one is going to buy the busweiser
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FvP
01/23/18 12:28:57 AM
#36:


lol, beer.
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theAteam
01/23/18 12:29:54 AM
#37:


voldothegr8 posted...
Skywalker82 posted...
What the hell are the top 2 beers if Miller light is 3?

Bud Light is one, not sure about the other


Got to be Coors Light
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lilORANG
01/23/18 12:34:34 AM
#38:


The craft beer market blew up, Which is far better for the economy anyways so everyone should be happy.
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_Near_
01/23/18 12:36:17 AM
#39:


shit beer finally gets the shit reputation it deserves
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josifrees
01/23/18 12:37:13 AM
#40:


theAteam posted...
voldothegr8 posted...
Skywalker82 posted...
What the hell are the top 2 beers if Miller light is 3?

Bud Light is one, not sure about the other


Got to be Coors Light


Yeah coors light is really popular around here
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BudDupree48
01/23/18 12:38:38 AM
#41:


I love budweiser. fuck

budweiser, lebatt, blue moon, dogfishhead are all my favorites.
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SideshowBob311
01/23/18 12:51:04 AM
#42:


There's no point to Budweiser...shit should go out of business.

If I'm drinking just to get drunk, there are better ways to go about it. If I'm drinking because I want something that tastes enjoyable, I'm sure as hell not drinking a Budweiser.
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chill02
01/23/18 12:54:14 AM
#43:


EbonTitanium posted...
It's crappy beer.

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Trumpo
01/23/18 1:03:23 AM
#44:


Literally Coors Light is better
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RebelElite791
01/23/18 1:04:00 AM
#45:


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--Zero-
01/23/18 1:07:34 AM
#46:


Hopefully it goes away. It's a terrible tasting beer.
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Krojen
01/23/18 1:23:08 AM
#47:


A more educated group of consumers isn't fooled into buying a poor product by constant silly TV ads. Bud never dreamed such things were possible.
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Minute
01/23/18 1:32:14 AM
#48:


i only drink heiny and shock top anyways

edit: holy shit apparently shock top is owned by budweiser lmao
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Nostradumbass
01/23/18 1:34:53 AM
#49:


Darmik posted...
Beer penetration
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Dustin1280
01/23/18 1:36:19 AM
#50:


Budweiser may have been an iconic beer. But it was not ever a GOOD beer...
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