Current Events > Hulu and AT&T to begin running ads when viewers pause their show

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voldothegr8 12/04/18 1:43:21 PM #1:	https://variety.com/2018/tv/news/pause-advertising-hulu-att-streaming-commercials-1203079321/ Viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. Coca-Cola struck advertising gold in 1929 by introducing the slogan, The Pause That Refreshes. In 2019, there is new hope in a similar concept: a refreshing pause that carries a word from a sponsor. Consumers have more power these days to avoid ads that get in the way of the viewing of their favorite shows, but maybe just maybe they will show interest in commercials that come on screen during interludes of their own choosing from long streaming sessions or on-demand playback. Imagine an ad for soda or beer that comes on the screen just as you decide to stop the action during a run of an episode of Black-ish on Hulu to go to the kitchen for a snack, or a pitch for toilet paper that begins to move in the moments before you choose to halt the video stream for a bathroom break. And yet, theres no guarantee viewers will welcome pause-vertising any more than they do the current crop of 30-second pitches. Some outlets are willing to bet they will. As binge-viewing happens more and more, its natural they are going to want to pause, says Jeremy Helfand, vice president and head of advertising platforms for Hulu, speaking of modern-day couch potatoes. Hulu intends to unveil what it calls pause ads in 2019. When a user chooses to stretch, or get a snack, he says, its a natural break in the storytelling experience. AT&T also has hopes to use the pause to lend new momentum to TV advertising. The company, which owns DirecTV and U-verse, expects to launch technology next year that puts a full-motion video on a screen when a user decides to take a respite. We know youre going to capture 100% viewability when they pause and unpause, says Matt Van Houten, vice president of product at Xandr Media, AT&Ts advertising division. Theres a lot of value in that experience. Many consumers think they can escape the usual barrage of TV pitches with new streaming-video services that run only a few ads, and sometimes even none. That notion has been bolstered in recent months by efforts from companies like NBCUniversal, which has experimented with running fewer ads in primetime. But TV watchers may have to recalibrate their view. Media companies dont want to lose the billions of dollars advertisers pay them each year. And consumers would have to submit to much higher prices for access to their favorite shows if commercials didnt play some part in the overall experience. Indeed, Hulu offers its service at a higher price if customers want to avoid commercials completely. At a September conference held for advertisers, AT&T executives made the case that even new forms of video entertainment including streaming require ad support. If we are to continue this pace of developing content of this quality in these volumes, then we need advertising to pay for some of the content,said Brian Lesser, chief executive of the companys Xandr unit, while speaking to reporters at the event. I dont believe nor does anybody on the team believe that subscription video on demand services could possibly pay for all the content being developed without relying on money from advertising. The greed is real! --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913531657] in Hulu and A... [t:77267760]...</cite> <quote><quote>https://variety.com/2018/tv/news/pause-advertising-hulu-att-streaming-commercials-1203079321/ Viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. Coca-Cola struck advertising gold in 1929 by introducing the slogan, The Pause That Refreshes. In 2019, there is new hope in a similar concept: a refreshing pause that carries a word from a sponsor. Consumers have more power these days to avoid ads that get in the way of the viewing of their favorite shows, but maybe just maybe they will show interest in commercials that come on screen during interludes of their own choosing from long streaming sessions or on-demand playback. Imagine an ad for soda or beer that comes on the screen just as you decide to stop the action during a run of an episode of Black-ish on Hulu to go to the kitchen for a snack, or a pitch for toilet paper that begins to move in the moments before you choose to halt the video stream for a bathroom break. And yet, theres no guarantee viewers will welcome pause-vertising any more than they do the current crop of 30-second pitches. Some outlets are willing to bet they will. As binge-viewing happens more and more, its natural they are going to want to pause, says Jeremy Helfand, vice president and head of advertising platforms for Hulu, speaking of modern-day couch potatoes. Hulu intends to unveil what it calls pause ads in 2019. When a user chooses to stretch, or get a snack, he says, its a natural break in the storytelling experience. AT&T also has hopes to use the pause to lend new momentum to TV advertising. The company, which owns DirecTV and U-verse, expects to launch technology next year that puts a full-motion video on a screen when a user decides to take a respite. We know youre going to capture 100% viewability when they pause and unpause, says Matt Van Houten, vice president of product at Xandr Media, AT&Ts advertising division. Theres a lot of value in that experience. Many consumers think they can escape the usual barrage of TV pitches with new streaming-video services that run only a few ads, and sometimes even none. That notion has been bolstered in recent months by efforts from companies like NBCUniversal, which has experimented with running fewer ads in primetime. But TV watchers may have to recalibrate their view. Media companies dont want to lose the billions of dollars advertisers pay them each year. And consumers would have to submit to much higher prices for access to their favorite shows if commercials didnt play some part in the overall experience. Indeed, Hulu offers its service at a higher price if customers want to avoid commercials completely. At a September conference held for advertisers, AT&T executives made the case that even new forms of video entertainment including streaming require ad support. If we are to continue this pace of developing content of this quality in these volumes, then we need advertising to pay for some of the content,said Brian Lesser, chief executive of the companys Xandr unit, while speaking to reporters at the event. I dont believe nor does anybody on the team believe that subscription video on demand services could possibly pay for all the content being developed without relying on money from advertising.</quote> The greed is real!</quote> ... Copied to Clipboard!
FortuneCookie 12/04/18 1:44:16 PM #2:	So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? No thank you. <cite>FortuneCookie posted [p:913531700] in Hulu and A... [t:77267760]...</cite> <quote>So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? No thank you.</quote> ... Copied to Clipboard!
DemonBuffet 12/04/18 1:44:19 PM #3:	That doesnt so bad as long as buffering isnt an issue. Id hate to wait 20 seconds between pausing and unpausing a show. --- Trololol <cite>DemonBuffet posted [p:913531701] in Hulu and A... [t:77267760]...</cite> <quote>That doesnt so bad as long as buffering isnt an issue. Id hate to wait 20 seconds between pausing and unpausing a show.</quote> ... Copied to Clipboard!
ocelot51 12/04/18 1:45:20 PM #4:	Kinda feels like they're talking out of their asses here. Are they backing up the claim that ad revenue is necessary to fuel on demand? <cite>ocelot51 posted [p:913531758] in Hulu and A... [t:77267760]...</cite> <quote>Kinda feels like they're talking out of their asses here. Are they backing up the claim that ad revenue is necessary to fuel on demand?</quote> ... Copied to Clipboard!
Space_Man 12/04/18 1:45:36 PM #5:	how am i supposed to fap to paused frames --- There sure are a lot of different mes just like you have a lot of different yous! I'm going outside to play now I hope all the different yous have fun too. Bye! <cite>Space_Man posted [p:913531778] in Hulu and A... [t:77267760]...</cite> <quote>how am i supposed to fap to paused frames</quote> ... Copied to Clipboard!
voldothegr8 12/04/18 1:45:39 PM #6:	FortuneCookie posted... So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? lol basically --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913531783] in Hulu and A... [t:77267760]...</cite> <quote><cite>FortuneCookie posted...</cite> <quote>So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? </quote> lol basically</quote> ... Copied to Clipboard!
Behaviorism 12/04/18 1:45:41 PM #7:	I cannot wrap my head around the concept of paying for something yet still getting ads --- #1 Sarah Logan fan <cite>Behaviorism posted [p:913531785] in Hulu and A... [t:77267760]...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> ... Copied to Clipboard!
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Behaviorism 12/04/18 1:49:15 PM #9:	DuranOfForcena posted... it's kinda greedy but tbh as long as it doesn't affect when i can unpause or the quality of the stream upon unpausing (i.e. no buffering or anything) then i don't think it's going to be much of an issue. FortuneCookie posted... So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? No thank you. hulu doesn't run commercials during movies, only during tv shows. i see no reason nor any indication in the article that this addition will change that. Behaviorism posted... I cannot wrap my head around the concept of paying for something yet still getting ads i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads Oh you trolling. I'll leave the topic then --- #1 Sarah Logan fan <cite>Behaviorism posted [p:913531958] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>it's kinda greedy but tbh as long as it doesn't affect when i can unpause or the quality of the stream upon unpausing (i.e. no buffering or anything) then i don't think it's going to be much of an issue. <cite>FortuneCookie posted...</cite> <quote>So, when I pause a movie to see a woman's exposed tit, I'm gonna get hit with an ad? No thank you.</quote> hulu doesn't run commercials during movies, only during tv shows. i see no reason nor any indication in the article that this addition will change that. <cite>Behaviorism posted...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> Oh you trolling. I'll leave the topic then</quote> ... Copied to Clipboard!
voldothegr8 12/04/18 1:50:17 PM #10:	DuranOfForcena posted... i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads One of the big selling points of cord cutting is NO FUCKING ADS! --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913532018] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> One of the big selling points of cord cutting is NO FUCKING ADS!</quote> ... Copied to Clipboard!
Pepys Monster 12/04/18 1:50:21 PM #11:	Fuck Hulu. --- GOML <cite>Pepys Monster posted [p:913532023] in Hulu and A... [t:77267760]...</cite> <quote>Fuck Hulu.</quote> ... Copied to Clipboard!
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Lunar_Savage 12/04/18 1:50:32 PM #13:	Looks like I'll be dropping Hulu next year. --- Number of Mega Cookies given: (::::) 29 Tips top hat, adjusts monocle, and walks away with a cane. And yes, that IS Mr. Peanut laying unconscious on the curb <cite>Lunar_Savage posted [p:913532030] in Hulu and A... [t:77267760]...</cite> <quote>Looks like I'll be dropping Hulu next year.</quote> ... Copied to Clipboard!
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TheGoldenEel 12/04/18 1:52:08 PM #15:	Behaviorism posted... I cannot wrap my head around the concept of paying for something yet still getting ads Cable TV? --- The words of The Golden Eel have been revealed... Games: http://backloggery.com/wrldindstries302 \\ Music: http://www.last.fm/user/DrMorberg/ <cite>TheGoldenEel posted [p:913532119] in Hulu and A... [t:77267760]...</cite> <quote><cite>Behaviorism posted...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> Cable TV?</quote> ... Copied to Clipboard!
Behaviorism 12/04/18 1:52:57 PM #16:	TheGoldenEel posted... Behaviorism posted... I cannot wrap my head around the concept of paying for something yet still getting ads Cable TV? I don't pay for cable --- #1 Sarah Logan fan <cite>Behaviorism posted [p:913532163] in Hulu and A... [t:77267760]...</cite> <quote><cite>TheGoldenEel posted...</cite> <quote><cite>Behaviorism posted...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> Cable TV?</quote> I don't pay for cable</quote> ... Copied to Clipboard!
Muffinz0rz 12/04/18 1:53:20 PM #17:	TheGoldenEel posted... Behaviorism posted... I cannot wrap my head around the concept of paying for something yet still getting ads Cable TV? A prime example. It's 2018. There's no need for cable anymore. --- Not removing this until Pat Benatar is in Super Smash Bros. (Started 8/31/2010) 2018 NFLB Autumnsim (6-7): https://i.imgtc.com/0sBrEo1.png <cite>Muffinz0rz posted [p:913532185] in Hulu and A... [t:77267760]...</cite> <quote><cite>TheGoldenEel posted...</cite> <quote><cite>Behaviorism posted...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> Cable TV?</quote> A prime example. It's 2018. There's no need for cable anymore.</quote> ... Copied to Clipboard!
voldothegr8 12/04/18 1:53:22 PM #18:	DuranOfForcena posted... voldothegr8 posted... DuranOfForcena posted... i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads One of the big selling points of cord cutting is NO FUCKING ADS! uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees. Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS! --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913532187] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>voldothegr8 posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> One of the big selling points of cord cutting is NO FUCKING ADS!</quote> uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees.</quote> Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS!</quote> ... Copied to Clipboard!
CelestialVoices 12/04/18 1:53:40 PM #19:	what the fuck --- ginger ale is lit http://www.last.fm/user/pinkfloydrulez <cite>CelestialVoices posted [p:913532202] in Hulu and A... [t:77267760]...</cite> <quote>what the fuck</quote> ... Copied to Clipboard!
A_Good_Boy 12/04/18 1:54:34 PM #20:	Imagine using pro-ads to troll. --- Who is? I am! <cite>A_Good_Boy posted [p:913532245] in Hulu and A... [t:77267760]...</cite> <quote>Imagine using pro-ads to troll.</quote> ... Copied to Clipboard!
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voldothegr8 12/04/18 1:56:54 PM #22:	DuranOfForcena posted... TheGoldenEel posted... Behaviorism posted... I cannot wrap my head around the concept of paying for something yet still getting ads Cable TV? does cable have ads though? i must admit i don't pay for cable either. i know premium cable channels like HBO don't run ads. it was my understanding that it was the same for all cable channels. if some do, well then there ya go. wrap your head around that. Yes all cable channels minus the premium movie channels run ads just like broadcast. --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913532394] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>TheGoldenEel posted...</cite> <quote><cite>Behaviorism posted...</cite> <quote>I cannot wrap my head around the concept of paying for something yet still getting ads</quote> Cable TV?</quote> does cable have ads though? i must admit i don't pay for cable either. i know premium cable channels like HBO don't run ads. it was my understanding that it was the same for all cable channels. if some do, well then there ya go. wrap your head around that.</quote> Yes all cable channels minus the premium movie channels run ads just like broadcast.</quote> ... Copied to Clipboard!
Thaddeus_J_Pibb 12/04/18 1:57:09 PM #23:	Wait...so I'm pausing the show because I have to go do something, and they expect me to forget about what I was going to go do so I can watch ads? Am I missing something, or is that just fucking stupid? "Gee, I paused to go take a shit, but let me watch this TP commercial first!" --- When little boys don't get 8 hours of sleep, their glands emit a pleasant berry smell that attracts pedophiles. <cite>Thaddeus_J_Pibb posted [p:913532411] in Hulu and A... [t:77267760]...</cite> <quote>Wait...so I'm pausing the show because I have to go do something, and they expect me to forget about what I was going to go do so I can watch ads? Am I missing something, or is that just fucking stupid? "Gee, I paused to go take a shit, but let me watch this TP commercial first!"</quote> ... Copied to Clipboard!
Quicksilver 12/04/18 1:58:10 PM #24:	GREED GREED GREED I AM SO FLIPPING SICK OF THESE GREEDY COMPANIES. SO FLIPPING SICK OF IT. I pay a monthly fee they get enough money they do not need more money from ads they already millionaires AND I AM NOT. I only watch a few select shows. I DO NOT WANT TO BE PAYING FOR SHOWS I WILL NEVER WATCH I DO NOT CARE ABOUT BILL NIE I DO NOT WANT TO SUPPORT HIS SHOW I WILL NOT WATCH I DO NOT CARE ABOUT BORING SCIENCE. No more I will not continue to pay for the privilege of watching ads and supporting shows I will not watch. SAY NO TO GREEDY COMPANIES SICK OF GREED. --- I play video games. <cite>Quicksilver posted [p:913532472] in Hulu and A... [t:77267760]...</cite> <quote>GREED GREED GREED I AM SO FLIPPING SICK OF THESE GREEDY COMPANIES. SO FLIPPING SICK OF IT. I pay a monthly fee they get enough money they do not need more money from ads they already millionaires AND I AM NOT. I only watch a few select shows. I DO NOT WANT TO BE PAYING FOR SHOWS I WILL NEVER WATCH I DO NOT CARE ABOUT BILL NIE I DO NOT WANT TO SUPPORT HIS SHOW I WILL NOT WATCH I DO NOT CARE ABOUT BORING SCIENCE. No more I will not continue to pay for the privilege of watching ads and supporting shows I will not watch. SAY NO TO GREEDY COMPANIES SICK OF GREED.</quote> ... Copied to Clipboard!
KStateKing17 12/04/18 1:59:27 PM #25:	voldothegr8 posted... DuranOfForcena posted... voldothegr8 posted... DuranOfForcena posted... i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads One of the big selling points of cord cutting is NO FUCKING ADS! uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees. Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS! Was that actually something they advertised for tv shows? I know there's an option to pay more for zero ads, but I don't recall Netflix, Prime, or Hulu saying they would never feature ads. --- The 17th King of the State of K <cite>KStateKing17 posted [p:913532554] in Hulu and A... [t:77267760]...</cite> <quote><cite>voldothegr8 posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>voldothegr8 posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> One of the big selling points of cord cutting is NO FUCKING ADS!</quote> uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees.</quote> Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS!</quote> Was that actually something they advertised for tv shows? I know there's an option to pay more for zero ads, but I don't recall Netflix, Prime, or Hulu saying they would never feature ads.</quote> ... Copied to Clipboard!
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voldothegr8 12/04/18 2:01:21 PM #28:	KStateKing17 posted... voldothegr8 posted... DuranOfForcena posted... voldothegr8 posted... DuranOfForcena posted... i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads One of the big selling points of cord cutting is NO FUCKING ADS! uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees. Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS! Was that actually something they advertised for tv shows? I know there's an option to pay more for zero ads, but I don't recall Netflix, Prime, or Hulu saying they would never feature ads. Netflix absolutely said they will never run ads. They are toying with the idea of Netflix show ads between shows but they are adamant they will never run regular commercials. --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913532660] in Hulu and A... [t:77267760]...</cite> <quote><cite>KStateKing17 posted...</cite> <quote><cite>voldothegr8 posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>voldothegr8 posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> One of the big selling points of cord cutting is NO FUCKING ADS!</quote> uhhh, no it's not. "cord cutting" implies dropping cable. cable doesn't have ads, it gets revenue from subscription fees.</quote> Alright let me rephrase, one of the big selling points of going to a streaming service is NO FUCKING ADS!</quote> Was that actually something they advertised for tv shows? I know there's an option to pay more for zero ads, but I don't recall Netflix, Prime, or Hulu saying they would never feature ads.</quote> Netflix absolutely said they will never run ads. They are toying with the idea of Netflix show ads between shows but they are adamant they will never run regular commercials.</quote> ... Copied to Clipboard!
darkphoenix181 12/04/18 2:01:35 PM #29:	DuranOfForcena posted... i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads Wow You literally unironically said that --- chill02 to me: you are beautiful <cite>darkphoenix181 posted [p:913532680] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>i cannot wrap my head around people who think "paying for something" automatically means they are entitled to no ads</quote> Wow You literally unironically said that</quote> ... Copied to Clipboard!
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HenryAllbright 12/04/18 2:02:54 PM #31:	If Hulu is going to be inconveniencing their customers for more revenue, then they better offset it by adding a shitload more content. Otherwise, why would I continue to pay for their service after they sour the deal up? --- All points of view and perspectives exist for a reason. There is no such thing as evil. <cite>HenryAllbright posted [p:913532767] in Hulu and A... [t:77267760]...</cite> <quote>If Hulu is going to be inconveniencing their customers for more revenue, then they better offset it by adding a shitload more content. Otherwise, why would I continue to pay for their service after they sour the deal up?</quote> ... Copied to Clipboard!
eston 12/04/18 2:07:25 PM #32:	Things like this make me glad I've pretty much stopped watching tv. Imagine pausing your show to answer the phone but still having fucking ads playing --- http://i73.photobucket.com/albums/i215/estonc/grizzly_bear_chairs_2.jpg https://imgur.com/8kjZU <cite>eston posted [p:913532981] in Hulu and A... [t:77267760]...</cite> <quote>Things like this make me glad I've pretty much stopped watching tv. Imagine pausing your show to answer the phone but still having fucking ads playing</quote> ... Copied to Clipboard!
ocelot51 12/04/18 2:07:27 PM #33:	Ads while paused is ok by me as long as I can dismiss them, and there isn't a delay in resuming what I'm watching (ie having to wait for the ad). <cite>ocelot51 posted [p:913532984] in Hulu and A... [t:77267760]...</cite> <quote>Ads while paused is ok by me as long as I can dismiss them, and there isn't a delay in resuming what I'm watching (ie having to wait for the ad).</quote> ... Copied to Clipboard!
HenryAllbright 12/04/18 2:08:52 PM #34:	Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this. --- All points of view and perspectives exist for a reason. There is no such thing as evil. <cite>HenryAllbright posted [p:913533057] in Hulu and A... [t:77267760]...</cite> <quote>Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this.</quote> ... Copied to Clipboard!
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HenryAllbright 12/04/18 2:13:05 PM #36:	DuranOfForcena posted... HenryAllbright posted... Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this. how troubling of a work around can pressing the mute button be for you? Having to press 2 buttons every time I pause a movie? That's just too much, man. I know that sounds silly, but think about it. It sucks. --- All points of view and perspectives exist for a reason. There is no such thing as evil. <cite>HenryAllbright posted [p:913533320] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>HenryAllbright posted...</cite> <quote>Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this.</quote> how troubling of a work around can pressing the mute button be for you?</quote> Having to press 2 buttons every time I pause a movie? That's just too much, man. I know that sounds silly, but think about it. It sucks.</quote> ... Copied to Clipboard!
A_Good_Boy 12/04/18 2:14:03 PM #37:	DuranOfForcena posted... HenryAllbright posted... Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this. how troubling of a work around can pressing the mute button be for you? You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though. --- Who is? I am! <cite>A_Good_Boy posted [p:913533371] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>HenryAllbright posted...</cite> <quote> Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this.</quote> how troubling of a work around can pressing the mute button be for you?</quote> You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though.</quote> ... Copied to Clipboard!
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Questionmarktarius 12/04/18 2:21:19 PM #39:	This had better not happen on the "no commercials" Hulu tier. All that stands to be gained from this is a mass exodus back to Netflix. <cite>Questionmarktarius posted [p:913533791] in Hulu and A... [t:77267760]...</cite> <quote>This had better not happen on the "no commercials" Hulu tier. All that stands to be gained from this is a mass exodus back to Netflix.</quote> ... Copied to Clipboard!
Laserion 12/04/18 2:21:40 PM #40:	What if there is one of those pause-to-examine clues? We won't be able to do that anymore? --- There is no "would of", "should of" or "could of". There is "would've", "should've" and "could've". <cite>Laserion posted [p:913533812] in Hulu and A... [t:77267760]...</cite> <quote>What if there is one of those pause-to-examine clues? We won't be able to do that anymore?</quote> ... Copied to Clipboard!
thronedfire2 12/04/18 2:23:14 PM #41:	I'd like this idea if they got rid of some of the other ads --- I could see you, but I couldn't hear you You were holding your hat in the breeze Turning away from me In this moment you were stolen... <cite>thronedfire2 posted [p:913533897] in Hulu and A... [t:77267760]...</cite> <quote>I'd like this idea if they got rid of some of the other ads</quote> ... Copied to Clipboard!
HenryAllbright 12/04/18 2:29:31 PM #42:	DuranOfForcena posted... A_Good_Boy posted... DuranOfForcena posted... HenryAllbright posted... Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this. how troubling of a work around can pressing the mute button be for you? You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though. i mean yeah, if there is sound that would be an added nuisance. i'm not arguing that it wouldn't be best implemented without sound. but i don't think that the "work around" of pressing the mute button is particularly troublesome. Imagine you're watching this quiet scene in a movie you're really loving. Somebody asks you to pause the movie. So you press pause. Suddenly there's loud noises and shit coming from an annoying ass commercial. Sure you can hit mute, but you're still gonna hear that shit for a second or two before you hit the mute button. That's annoying. Really annoying. I won't stand for it. It is detrimental to quality TV/Movie watching. --- All points of view and perspectives exist for a reason. There is no such thing as evil. <cite>HenryAllbright posted [p:913534253] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>A_Good_Boy posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>HenryAllbright posted...</cite> <quote> Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this.</quote> how troubling of a work around can pressing the mute button be for you?</quote> You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though.</quote> i mean yeah, if there is sound that would be an added nuisance. i'm not arguing that it wouldn't be best implemented without sound. but i don't think that the "work around" of pressing the mute button is particularly troublesome.</quote> Imagine you're watching this quiet scene in a movie you're really loving. Somebody asks you to pause the movie. So you press pause. Suddenly there's loud noises and shit coming from an annoying ass commercial. Sure you can hit mute, but you're still gonna hear that shit for a second or two before you hit the mute button. That's annoying. Really annoying. I won't stand for it. It is detrimental to quality TV/Movie watching.</quote> ... Copied to Clipboard!
voldothegr8 12/04/18 2:31:02 PM #43:	I'm going to laugh if this causes an uptick with piracy, streaming services true #1 competitor. --- Oda break tracker 2018- 8 (3) \| THE Ohio State: 11-1 \| Oakland Raiders: 2-8 Super Mario Maker Profile: 1237-0000-0073-02FE <cite>voldothegr8 posted [p:913534339] in Hulu and A... [t:77267760]...</cite> <quote>I'm going to laugh if this causes an uptick with piracy, streaming services true #1 competitor.</quote> ... Copied to Clipboard!
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Jagr_68 12/04/18 2:32:23 PM #45:	HULU WHAT THE HELL ARE YOU DOING? You were overtaking Netflix and Amazon and now you pull this shit >___< Questionmarktarius posted... This had better not happen on the "no commercials" Hulu tier. All that stands to be gained from this is a mass exodus back to Netflix. Would cancel immediately if so. --- New York Rangers [2004-2008] https://imgur.com/BLrKxEd https://card.psnprofiles.com/2/Jaromiroquai68.png <cite>Jagr_68 posted [p:913534415] in Hulu and A... [t:77267760]...</cite> <quote>HULU WHAT THE HELL ARE YOU DOING? You were overtaking Netflix and Amazon and now you pull this shit >___< <cite>Questionmarktarius posted...</cite> <quote>This had better not happen on the "no commercials" Hulu tier. All that stands to be gained from this is a mass exodus back to Netflix.</quote> Would cancel immediately if so.</quote> ... Copied to Clipboard!
rikasa 12/04/18 2:33:27 PM #46:	That is pretty bad. I like the idea of an ad playing when I get up for a sec. But this is basically removing the pause feature --- you are not alone <cite>rikasa posted [p:913534475] in Hulu and A... [t:77267760]...</cite> <quote>That is pretty bad. I like the idea of an ad playing when I get up for a sec. But this is basically removing the pause feature</quote> ... Copied to Clipboard!
HenryAllbright 12/04/18 2:33:52 PM #47:	DuranOfForcena posted... HenryAllbright posted... DuranOfForcena posted... A_Good_Boy posted... DuranOfForcena posted... HenryAllbright posted... Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this. how troubling of a work around can pressing the mute button be for you? You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though. i mean yeah, if there is sound that would be an added nuisance. i'm not arguing that it wouldn't be best implemented without sound. but i don't think that the "work around" of pressing the mute button is particularly troublesome. Imagine you're watching this quiet scene in a movie you're really loving. Somebody asks you to pause the movie. So you press pause. Suddenly there's loud noises and shit coming from an annoying ass commercial. Sure you can hit mute, but you're still gonna hear that shit for a second or two before you hit the mute button. That's annoying. Really annoying. I won't stand for it. It is detrimental to quality TV/Movie watching. or you could do what any rational person who knew that was coming would do, and press the mute button first, and/or be prepared to press both buttons in quick succession. not really that difficult. i get your point and even somewhat agree with it but you are blowing it massively out of proportion. If I press the mute button first, then I'm going to have to rewind my movie because I missed 1 second of audio before pressing pause. --- All points of view and perspectives exist for a reason. There is no such thing as evil. <cite>HenryAllbright posted [p:913534493] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>HenryAllbright posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>A_Good_Boy posted...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote><cite>HenryAllbright posted...</cite> <quote> Hopefully there's no sound in these ads. That would make them tolerable. Otherwise, I'm going to have trouble working around this.</quote> how troubling of a work around can pressing the mute button be for you?</quote> You do know what pause is supposed to do, right? Like when you use it, sound is supposed to stop. Not continue because of an intrusive ad. Pause has worked the same way as it always has for decades. Don't know how this news just snuck up on you though.</quote> i mean yeah, if there is sound that would be an added nuisance. i'm not arguing that it wouldn't be best implemented without sound. but i don't think that the "work around" of pressing the mute button is particularly troublesome.</quote> Imagine you're watching this quiet scene in a movie you're really loving. Somebody asks you to pause the movie. So you press pause. Suddenly there's loud noises and shit coming from an annoying ass commercial. Sure you can hit mute, but you're still gonna hear that shit for a second or two before you hit the mute button. That's annoying. Really annoying. I won't stand for it. It is detrimental to quality TV/Movie watching.</quote> or you could do what any rational person who knew that was coming would do, and press the mute button first, and/or be prepared to press both buttons in quick succession. not really that difficult. i get your point and even somewhat agree with it but you are blowing it massively out of proportion.</quote> If I press the mute button first, then I'm going to have to rewind my movie because I missed 1 second of audio before pressing pause.</quote> ... Copied to Clipboard!
Questionmarktarius 12/04/18 2:34:05 PM #48:	DuranOfForcena posted... or you could do what any rational person who knew that was coming would do, and press the mute button first, and/or be prepared to press both buttons in quick succession. not really that difficult. i get your point and even somewhat agree with it but you are blowing it massively out of proportion. I wonder if there's a big enough market niche for a universal remote with a "pause + mute" button now.... <cite>Questionmarktarius posted [p:913534505] in Hulu and A... [t:77267760]...</cite> <quote><cite>DuranOfForcena posted...</cite> <quote>or you could do what any rational person who knew that was coming would do, and press the mute button first, and/or be prepared to press both buttons in quick succession. not really that difficult. i get your point and even somewhat agree with it but you are blowing it massively out of proportion.</quote> I wonder if there's a big enough market niche for a universal remote with a "pause + mute" button now....</quote> ... Copied to Clipboard!
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Questionmarktarius 12/04/18 2:40:59 PM #50:	I wonder how much it would cost to run an ad spot that's just the "battletoads pause theme" for thirty seconds... https://www.youtube.com/watch?v=JRPXRHS4XNQ" data-time=" <cite>Questionmarktarius posted [p:913534869] in Hulu and A... [t:77267760]...</cite> <quote>I wonder how much it would cost to run an ad spot that's just the "battletoads pause theme" for thirty seconds... https://www.youtube.com/watch?v=JRPXRHS4XNQ" data-time="</quote> ... Copied to Clipboard!
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Current Events > Hulu and AT&T to begin running ads when viewers pause their show (+) Yeah! (+)

Current Events > Hulu and AT&T to begin running ads when viewers pause their show