www.gamespot.com/event/codes/saintsrow-pc/
Get your character ready ahead of launch, and enter them into a competition to win a part in the game! Or, if you're like me, just create loads of characters because character creation is great fun!
(Note: Link leads to the PC version, because it has links to both consoles but the console pages don't link to the PC one. All three versions are available)
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"I'm Commander Shepard, and you're standing in the biggest library in Citadel Space. Look me up."