Board 8 > Is MTV still at all relevant?

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CaptainOfCrush
04/06/17 10:50:00 PM
#1:


Hell, is it even still around as a major cable network? I think the only time I heard it mentioned in the last several years was when Miley Cyrus danced at one of their award shows.

Makes me a little sad to think about considering how influential and cutting-edge it was 15-20 years ago.
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CaptainOfCrush
04/07/17 2:11:35 PM
#2:


Guess not!
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psaltery
04/07/17 2:15:10 PM
#3:


https://twitter.com/MTV/status/850409608187441152
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LOLIAmAnAlt
04/07/17 2:24:08 PM
#4:


At the start of this year their MTV News had a PSA directed at white men to stop being awful.
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HaRRicH
04/08/17 11:26:24 AM
#5:


Wondered the same thing when I think about MTV...but that is also rare nowadays.
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TheRock1525
04/08/17 11:27:23 AM
#6:


LOLIAmAnAlt posted...
At the start of this year their MTV News had a PSA directed at white men to stop being awful.


Did it work?
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TheRock ~ I had a name, my father called me Blues.
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bryans7
04/08/17 12:53:42 PM
#7:


They are really relevant if you are a teenage girl. That's about it.

As cable networks become more insular and niche over time, they have to stake a claim at a target demographic, and that's where MTV went. Mike Judge talked about this in an interview after the Beavis & Butthead revival; their ratings were second only to Jersey Shore, but because most of those viewers were male, the show was cancelled.

Nothing wrong with that, as entertainment options continue to grow, networks and other content providers have continued to narrow their focus on one or two target demographics. But it also makes it more difficult for a place like MTV to have shows that transcend and break into the greater public consciousness.
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