Current Events > GM's data mining is just the beginning of the in-car advertising blitz.

(+) Yeah! (+)

But in the future, with data like GM is collecting, in-car advertising can be more targeted and based on specific consumer habits, akin to the ads you see in your Instagram feed. The radio industry probably wont be able to reverse its declining number of listeners, but better data might let stations change programming or more accurately reflect what is popular with listeners, says Michael Ramsey, a mobility analyst at Gartner. GM just is showing one of the many ways its telematics data can be used to make money, Ramsey says.

The experiment underscores how our cars have become rolling listening posts. They can track our phone calls, log our text messages, answer our voice commands, and, yes, even record our radio stations. And automakers, local governments, retailers, insurers, and tech companies want to leverage that data as best they can, especially as cars begin to become more automated and transform into self-driving shuttles.

According to research firm McKinsey, connected cars create up to 600GB of data per day the equivalent of more than 100 hours of HD video every 60 minutes and self-driving cars are expected to generate more than 150 times that amount. The value of this data is expected to reach more than $1.5 trillion by the year 2030, McKinsey says.

Source/More Reading:

https://www.theverge.com/2018/10/17/17990052/gm-radio-listen-tracking-habits-advertising-future

I cherry picked part of this article. I would recommend reading the article in its entirety when you get the chance as it goes into the dynamics of advertising via this method but is too long to post here.

Are you okay with this method of advertising? Would you look forward to this data being used to improve advertising?
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