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Current Events > Are you mispronouncing ikea?

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skermac
11/21/21 12:55:19 PM
#1:


Last month, the official Instagram account for the IKEA Singapore store posted a pronunciation guide. Apparently, it is pronounced "EE-kay-UH," not "AI-kay-UH" or "AI-kee-UH" as most English-speakers tend to pronounce it.

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#2
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MedeaLysistrata
11/21/21 12:56:41 PM
#3:


I'm mispronouncing the length of an hour because I have to be at work in a few

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Gobstoppers12
11/21/21 12:58:32 PM
#4:


PewDiePie says eye-KEE-uh and he's Swedish so I'm gonna keep saying it that way

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Unsugarized_Foo
11/21/21 12:59:19 PM
#5:


I guess you can say I can never put it all together

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Derwood
11/21/21 12:59:30 PM
#6:


I'm also mispronouncing Adidas (in America, we say "uh-Dee-dus" but it's actually "AH-dee-dus")
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KiwiTerraRizing
11/21/21 1:00:31 PM
#7:


Ill do what I want

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Mistere Man
11/21/21 1:01:50 PM
#8:


The commercial says it eye key uh from what I can hear.

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Pepys Monster
11/21/21 1:02:08 PM
#9:


Gif is pronounced Jiff.

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bladegash
11/21/21 1:02:43 PM
#10:


Pronunciations are a social construct, there is no right or wrong way

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skermac
11/21/21 1:02:59 PM
#11:


dolomedes posted...
yes but i know i'm doing it

eta: i do however pronounce bjrk correctly

me too

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Mistere Man
11/21/21 1:06:26 PM
#12:


bladegash posted...
Pronunciations are a social construct, there is no right or wrong way
Thank you Blah d egg a sh

jk

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#13
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Derwood
11/21/21 1:23:12 PM
#14:


Pepys Monster posted...
Gif is pronounced Jiff.

Correct
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Rharyx211
11/21/21 1:24:06 PM
#15:


Thor: "All words are made up."

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COVxy
11/21/21 1:24:58 PM
#16:


dolomedes posted...
yes but i know i'm doing it

eta: i do however pronounce bjrk correctly

"buh-jhork"?

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#17
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Ryven
11/21/21 1:36:37 PM
#18:


Gamefacks

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#19
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Derwood
11/21/21 1:39:13 PM
#20:


Ryven posted...
Gamefacks

Yup
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Hexenherz
11/21/21 1:39:18 PM
#21:


Jag vet hur man sger det riktigt men jag sger eye key ah

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MedeaLysistrata
11/21/21 1:40:01 PM
#22:


OH

Yes, they didn't hire me because I couldn't say it right

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#23
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teep_
11/21/21 2:21:16 PM
#24:


Nope, because I'm German
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