Current Events > Liquid Death canned water company is now worth $700 million

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https://www.cnn.com/2022/10/04/business/liquid-death-water-valuation/index.html

For the Why didnt I think of that? file: A startup that sells water in beer cans thats literally it is approaching a $1 billion valuation. Liquid Death raised a fresh funding round Monday, bringing its valuation to $700 million. Since its launch in 2019, the brand has had explosive growth thanks in part of because of its loyal fans, subversive marketing and unique packaging that its latest investor thinks it might be the fastest growing non-alcoholic beverage of all time. Science Ventures led the latest round of $70 million. Liquid Death said it is on track to bring in $130 million in revenue this year nearly triple last years revenue. With this momentum, the company is beginning to lay the groundwork for the IPO path in case it makes sense for the business as well as expand into Europe, wrote investor Peter Pham in a Medium post.

Liquid Death is sold in 16-ounce cans at popular stores (including Target, 7-Eleven and Whole Foods), online and at concerts because of a deal it has with Live Nation. It recently expanded into flavored seltzer with unique flavors such as Mango Chainsaw and Severed Line. Pham said the companys name helped bolster its success. Like Tesla moved drivers toward better-for-the-planet EVs through sleek a great product and brand that became part of culture, Pham wrote. Liquid Death is moving people toward healthier and sustainable drinking options, not by preaching to them, but by entertaining them and making them a part of something bigger in culture.

So it's for edgy yuppies?

Probably because a lot of concert venues switched their only water option to it and charge upwards of 10 dollars for one fucking can of it.

JlM posted...

Probably because a lot of concert venues switched their only water option to it and charge upwards of 10 dollars for one fucking can of it.

What the fuck

Theyre on every job site Im on, they crush when you step on them can twist your ankle or fall from a capped plastic bottle

[LFAQs-redacted-quote]


yeah this. only thing is that they have no moat and any other company can (and will) copy it with their own can designs and the cooler one will win.

So its not even sparkly water or spring water? Just tap water in a can?

Ive only seen people drinking it so people don't bother them about why they aren't drinking

Eramir posted...

So its not even sparkly water or spring water? Just tap water in a can?

yeah, a lot of people like it in the can these days

Eramir posted...

So its not even sparkly water or spring water? Just tap water in a can?

Nah they have it in sparkly iirc. My buddy drinks them all the time and Ive tried it and just dont care for it. Tastes like tap water in a can to me

I had one for the first time last week at a concert. Was kinda annoyed they didn't just sell water bottles, but it was alright. The fact that it's in a can kinda messes up my brain and my taste buds' expectations because I'm thinking it's gonna taste like beer or sparkling water, but nah. It's just plain water. Still prefer bottles.

I like it. Same price at a concert for bottles. And the water at concerts was always Dasani, so this was a great move

I've always found the branding weird on this, but I guess they're doing something right

I had it once and was annoyed I paid $5 for it. I didnt know if it was alcohol or an energy drink. Id rather have tap water. I think celebs endorse it heavily and it gained traction with the young and rich crowd.

--Zero- posted...

I had it once and was annoyed I paid $5 for it. I didnt know if it was alcohol or an energy drink. Id rather have tap water. I think celebs endorse it heavily and it gained traction with the young and rich crowd.

Where the fuck did you pay $5 for it lol

Around me it's usually 2 & change, about the same as smart water. And their flavored water actually tastes really good...helps you cut back on sodas tbh

I always wanted to try it just once

Water in a can is good for the environment can be recycled

Letron_James posted...

Where the fuck did you pay $5 for it lol

Around me it's usually 2 & change, about the same as smart water. And their flavored water actually tastes really good...helps you cut back on sodas tbh

At some plant based restaurant in Washington. They gotta get their money too I guess. I didnt know they had flavored water either. Might taste a bit better. The can messes with the flavor for me since Im used to bottled or from the tap.

CADE_FOSTER posted...

Water in a can is good for the environment can be recycled

Also doesnt leech plastic particles in it like water bottles do

Why does it need funding if its selling so much, reinvest those profits

The commercial for it was great and the woman is a qt

https://www.youtube.com/watch?v=EeRADNpdKD4

The guy who started it used to play in Hardcore bands. Pretty cool he made it this far.

It's objectively a net positive over plastic water bottles as a purchasable water option. I'm still not going to buy it in 95% of situations because I'll just go with tap water and I have a reusable water bottle.

But anything that tries to reduce the use of plastic is a major plus.

Flockaveli posted...

The guy who started it used to play in Hardcore bands. Pretty cool he made it this far.

This must be why I see so many punk and hardcore dudes shilling it

MaxEffingBemis posted...

This must be why I see so many punk and hardcore dudes shilling it

Yeah I've been seeing it for years. Then one day it just became very mainstream. Another fun fact, the guy who designs the art on the cans worked on Mr. Pickles. Another Metal-adjacent product.