Board 8 > Report: Japanese retailers backing away from Xbox 360

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The Real Truth
08/17/11 11:31:00 PM
#1:


http://www.joystiq.com/2011/08/17/report-japanese-retailers-backing-away-from-xbox-360/

lol 360

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KimPilgrim
08/17/11 11:33:00 PM
#2:


Maybe now Berserk will actually come out regularly.







THREE PEOPLE GOT THAT JOKE.

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Silvercross
08/17/11 11:33:00 PM
#3:


I feel like I'm reading a topic from 2007.

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FFDragon
08/17/11 11:34:00 PM
#4:


How is 360 still beating PS3 worldwide with like zero Japanland support?

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KimPilgrim
08/17/11 11:34:00 PM
#5:


Amurica

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Psycho_Kenshin
08/17/11 11:34:00 PM
#6:


KimPilgrim posted...
Maybe now Berserk will actually come out regularly.


THREE PEOPLE GOT THAT JOKE.



Maybe Bastard!! will come out faster too. Ha, I bet 1 and a half people got that one.

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FFDragon
08/17/11 11:35:00 PM
#7:


KimPilgrim posted...
Amurica

Truly the best.

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GuessMyUserName
08/17/11 11:36:00 PM
#8:


From: FFDragon | Posted: 8/18/2011 2:34:02 AM | #004
How is 360 still beating PS3 worldwide with like zero Japanland support?


yeah, I'm pretty sure PS3 is beating 360 in Europe, too


America's just a powerhouse

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meisnewbie
08/17/11 11:38:00 PM
#9:


Well pity they didn't destroy dark souls so that the remake could come out maybe perhaps in the next ten years

No one got that.

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thundersheep
08/17/11 11:38:00 PM
#10:


Yeah, the PS3 has been outselling the 360 worldwide pretty regularly for a while now, but the 360 built a HUGE lead over the first 3 years in America. I think they were still doubling the PS3 in total sales as late as 2009.

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FFDragon
08/17/11 11:42:00 PM
#11:


Yeah I only got a 360 because by then all my friends already had them, so that makes sense.

I'm still happy with the decision so whatevs. It just surprises me that a video game system can survive with so little help from Japan. It just seems unthinkable.

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Xiahou Shake
08/17/11 11:42:00 PM
#12:


lol 360

From: KimPilgrim | #002
Maybe now Berserk will actually come out regularly.







THREE PEOPLE GOT THAT JOKE.


I get it! Totally weird too, I was just talking to a pal of mine about Berserk. I need to catch up, though I'm afraid I'll find they're still on the boat when I do. >_>

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KimPilgrim
08/17/11 11:47:00 PM
#13:


external image

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GuessMyUserName
08/17/11 11:53:00 PM
#14:


oh god comments

@BaronVonSachsen

And that is why I like that Microsoft got into the console business and that is why this gen has been so awesome.

No more dirty hand me down games filled with Japans culture and references that i don't care about and no more transgender guys looking like girls nonsence with their stupid hairstyles.

The best part of the gaming industry moving west would probably have to be the lack of Final Fantasy games, those games suck FF7 & 8 being the greatest RPGs ever my ass they all blow.


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paperwarior
08/18/11 12:08:00 AM
#15:


It's called a 360 because when Japanese devs see it they turn 360 degrees and back away.

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FAHtastic
08/18/11 12:09:00 AM
#16:


This is really only slightly related, but I always see the 360 as the console of choice for manga characters. I think maybe because of Japan's strict copyright laws, it's easier to just use the 360 and avoid the hassle. Free advertising!

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TheConductorSix
08/18/11 12:09:00 AM
#17:


Who knew Bandit Keith was so into video games

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__Smurf__
08/18/11 12:19:00 AM
#18:


Hard to see a future for Microsoft in Japan, they made a huge commercial effort this generation to make the 360 appeal to the Japanese consumers, massive marketing campaigns, securing jrpg after jrpg exclusives in the early days of the generation and to have an end turnover of 1.5 million sales is laughable.

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hyrulelsl
08/18/11 1:59:00 AM
#19:


How pathetic XBOX 360

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Psycho_Kenshin
08/18/11 2:00:00 AM
#20:


__Smurf__ posted...
Hard to see a future for Microsoft in Japan, they made a huge commercial effort this generation to make the 360 appeal to the Japanese consumers, massive marketing campaigns, securing jrpg after jrpg exclusives in the early days of the generation and to have an end turnover of 1.5 million sales is laughable.

To be fair, Blue Dragon I didn't find very good, also wasn't into Lost Odyssey, etc. I don't think those hit either. Honestly, Tales of Vesperia is the only one, and that's not even exclusive over there.

That said, since I usually get both consoles lately and Nintendo's one eventually, and they all sell well enough somewhere, this doesn't really effect me, it's all good.

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ZFS
08/18/11 4:09:00 AM
#21:


To be fair, the PS3's fortunes weren't the greatest either until recently, and even then it hasn't put up a big total. Japan this generation more than ever moved away from consoles toward portables -- DS and PSP stomped all three consoles combined. The Japanese market has also been declining for years now, making it a lot less important than it used to be. Right now, there are only a few big third-party Japanese games (Metal Gear Solid, Final Fantasy), and necessity has pretty much ensured that Microsoft will see those games on its systems. Microsoft used to think that success in Japan was key to seeing success everywhere, but with how Western developers have become so prevalent this generation it's no longer required to do well in Japan. Even without solid Japanese sales, the 360 shipped 1.7 million consoles versus the PS3's 1.8 million this past quarter.

I'm sure they'll keep trying to crack into the market, though. They sold three times the amount of consoles there this gen compared to last gen. They just have to have the right package from the get go -- the 360 launch everywhere was kinda bad all around, and it was plagued with the RROD stuff early on. If they have an appealing console design, some good games early, and improve their marketing strategy in Japan they'll do better next-gen than they did this one. The 360 has a pretty hardcore following in the country, and there are still a ton of Japanese games on the system, not even including those early RPG exclusives.

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Blulum
08/18/11 5:30:00 AM
#22:


Japan is notoriously xenophobic, it was stupid of Microsoft to bother dumping that much money into that market when they were going to buy their own product no matter what from the start. That combined with the increasing prominence of handhelds over consoles made them pretty much irrelevant. Then again, they do ok in Europe although not as well as the PS3, and Europe hates America more than anyone.

It's amusing to see the 360 flounder late in the game like this when it is the only console that has been consistently improved with every revision, while Sony removes features near annually and Nintendo is now ending GameCube BC.

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XIII_rocks
08/18/11 5:35:00 AM
#23:


GuessMyUserName posted...
oh god comments

@BaronVonSachsen

And that is why I like that Microsoft got into the console business and that is why this gen has been so awesome.

No more dirty hand me down games filled with Japans culture and references that i don't care about and no more transgender guys looking like girls nonsence with their stupid hairstyles.

The best part of the gaming industry moving west would probably have to be the lack of Final Fantasy games, those games suck FF7 & 8 being the greatest RPGs ever my ass they all blow.


I see nothing wrong with this comment

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voltch
08/18/11 5:43:00 AM
#24:


From: Blulum | #022
Japan is notoriously xenophobic, it was stupid of Microsoft to bother dumping that much money into that market when they were going to buy their own product no matter what from the start. That combined with the increasing prominence of handhelds over consoles made them pretty much irrelevant. Then again, they do ok in Europe although not as well as the PS3, and Europe hates America more than anyone.

It's amusing to see the 360 flounder late in the game like this when it is the only console that has been consistently improved with every revision, while Sony removes features near annually and Nintendo is now ending GameCube BC.


So xenophobic that right now everything is being americanized.

They calling mangas comics now for sounding more american!

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Blulum
08/18/11 5:49:00 AM
#25:


They calling mangas comics now for sounding more american!

This is actually pretty awful because there should definitely be a distinction there...

Even so I think the Japanese have more pride than Americans. They're more likely to buy from one of their own where an American will readily buy something made in China, who is our enemy for all intents and purposes, if it's a dollar or two cheaper than a US made product. Of course the 360 also sells the best in America, but the PS3 and Wii are also enormously popular in the US.

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ZFS
08/18/11 5:55:00 AM
#26:


Japan isn't against buying American, or European, products. Apple is seeing big success in Japan right now with the iPhone - and that was a market that was entirely dominated by Japanese companies just a few years ago. You just have to have the right product and the right marketing to appeal to Japanese buyers. It's hard to say that Microsoft did that as well as they could have this time around. The early launch of the 360 was plagued with a bunch of issues that stopped them from really just dominating this gen.

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ZFS
08/18/11 5:58:00 AM
#27:


They're more likely to buy from one of their own where an American will readily buy something made in China

you do realize that many japanese products, especially electronic devices, are also made in china right.

PS3s, Wiis, DSs, PSPs -- all made in China!

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voltch
08/18/11 5:58:00 AM
#28:


there we go, ZFS pointing out some common sense in this topic.

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Blulum
08/18/11 6:09:00 AM
#29:


Well, everything is made in China now so obv

But you're completely right about the technical issues, the 360 wound up being the best console in the end IMO but you have to feel bad for anyone that bought one early. Hopefully MS can put out something more solid next time.

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GuessMyUserName
08/18/11 8:08:00 AM
#30:


Microsoft's marketing in Japan is hilariawesome

I'm not talking about the 360 here, I'm talking about their PC stuff

like they design a moe anime character for each one of their products (Vista, Silverlight, 7), and they even had Miku videos for Window Live Messenger one time

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Biolizard28
08/18/11 8:34:00 AM
#31:


XIII_rocks posted...
I see nothing wrong with this comment

Aside from the fact it's likely coming from a person who's never played or cared about more than two japanese RPGs in his life.

Both of them Square.

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the icon ownz all
08/18/11 8:48:00 AM
#32:


what the

japan isn't xenophobic. they're assimilating american culture at a faster rate than ever before. the failing of the 360 in that market has less to do with "it wasn't made by one of us" and more "it has very little that appeals to us."


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TheKoolAidShoto
08/18/11 8:55:00 AM
#33:


Meanwhile, it continues full-steam ahead of Sony and Nintendo in sales in USA, and not a single f*** was given by Microsoft.

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LeonhartFour
08/18/11 9:01:00 AM
#34:


"No RPGs, no sale"

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ZFS
08/18/11 9:16:00 AM
#35:


the icon ownz all posted...
what the

japan isn't xenophobic. they're assimilating american culture at a faster rate than ever before. the failing of the 360 in that market has less to do with "it wasn't made by one of us" and more "it has very little that appeals to us."


Good post.

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Jeff Zero
08/18/11 9:18:00 AM
#36:


From: KimPilgrim | #002
Maybe now Berserk will actually come out regularly.







THREE PEOPLE GOT THAT JOKE.


I'm one of them.

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jck4332
08/18/11 9:24:00 AM
#37:


KimPilgrim posted...
Maybe now Berserk will actually come out regularly.







THREE PEOPLE GOT THAT JOKE.


Did I just make it four?
I also got the bastard!! one.

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Blulum
08/18/11 9:54:00 AM
#38:


the icon ownz all posted...
what the

japan isn't xenophobic. they're assimilating american culture at a faster rate than ever before. the failing of the 360 in that market has less to do with "it wasn't made by one of us" and more "it has very little that appeals to us."


I'm not really seeing this, the PS3 and the 360 have very similar libraries except most cross platform games run better on the 360. There's no real -reason- why the 360 should do that badly, except the RRoD reputation making people swear it off before they finally redesigned it maybe. But MS fixed RRoD's for free here so I'd assume it shouldn't have been a huge problem in other regions either. This wasn't like when the PS2 was having mass DRE's and Sony refused to fix it until forced by a class action lawsuit. Microsoft and Nintendo generally take the high road and avoid that kind of thing. Thankfully since the 360 and the Wii were the less reliable systems this generation.

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voltch
08/18/11 10:54:00 AM
#39:


Are you basically saying an entire nation is xenophobic because of.....a video game console?

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ZFS
08/18/11 11:02:00 AM
#40:


Microsoft made a bad first impression with the Xbox in Japan. It's hard to shake that off with consumers, unless you really hit it out of the park. The 360 was doing well when Microsoft was securing those RPG exclusives, but then it fell off once they stopped putting in the effort. It wasn't ever really lighting up charts, but it had a nice hardcore following. Japan went all in on the Wii early on (like everyone else), and then moved to the PS3 once the Slim released and Wii games became sparse. The lesson to be learned there is that you need a constant level of games for people to play and look forward to.

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FateStayAlbion
08/18/11 11:04:00 AM
#41:


Xbox will never win in Japan, so probably best to stop trying to promote it there. Losing Idolmaster exclusivity was probably the final straw this gen since that was really its system seller in Japan.

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Liquid Wind
08/19/11 3:30:00 AM
#42:


no surprise here, japan doesn't like things that aren't cute and trendy and the xbox was a giant pile of ugly for most of its life. that's why the wii was outrageously successful in spite of not having good games and having a terrible controller, and why the PS3 didn't really take off until the slim released, the 360 S was too little and way way too late
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ZFS
08/19/11 5:01:00 AM
#43:


Microsoft's response:

"Microsoft has responded to recent concern over the Xbox 360 in Japan, dismissing the suggestion it will pull out of the market."

“No, of course we're not pulling out,” Chris Lewis, Microsoft's European boss, told Eurogamer. “It's a challenging market. We are up against very strong competition there. All of our competition is strong. We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."

“Japan remains important to us. We're very committed to that market. The development community there is very important. Tokyo Game Show will be a notable element in the year as usual.”

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Shoenin_Kakashi
08/19/11 5:03:00 AM
#44:


I wouldnt mind have minded Idolmaster. Never seen it or played or blah blah blah.

However, it's whats causing Berserk to be delayed to the day I die. That just rustles my jimmies.

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