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ninkendo 03/30/12 10:02:00 AM #1: |
http://www.neogaf.com/forum/showthread.php?t=468412
1. Reason The Consumer Business centered on SEGA CORPORATION is expected to post operating loss in the year ending March 2012, due to the challenging economic climate and significant changes in the home video game software market environment in the U.S. and Europe. Given this circumstance, the companies determined that in order to actualize earnings recovery of the Consumer Business in the following period and after and return to a growth path, it is essential to streamline organizations in the field of home video game software in the U.S. and European markets, while shifting to a structure that corresponds to change in environment, including strengthening development in the field of digital content. 2. Descriptions of measures (1) streamline organizations We will streamline organization in the U.S. and Europe home video game software. This will create a smaller company positioned for sustained profitability. (2) Reduction of number of titles We conducted detailed reviews of earnings projections for titles targeted toward the U.S. and European markets and decided to narrow down sales titles from the following period and after to strong IPs, such as Sonic the Hedgehog,, Football Manager, Total War and Aliens which are expected to continue posting solid earnings. In accordance with this, we are canceling the development of some game software titles. (3) Booking impairment loss on work in process assets We will book impairment loss on work in process assets concerning some titles after reevaluating the profitability of work in process concerning game software which are going to be sold in the U.S. and European markets from the end of the current fiscal period to the following fiscal period. (4) Processing of inventory In accordance with the streamlining of organization in the U.S. and Europe markets, we will estimate allowance for expenses among game software inventories, including inventory on the market that is currently circulating. 4. Future outlook In the year ending March 2012, we are planning to record 7.1 billion yen in extraordinary loss as expenses in accordance with the structural reform, which the cost is believed to be 4.9 billion yen. Please refer to Notice of Extraordinary Loss and Adjustment to the Forecast of Operating Results announced on the same day as its forecast for the full-year consolidated operating results for the year ending March 2012. this is all Binary Domain's fault OBVIOUSLY damn you ZFS -- http://img651.imageshack.us/img651/9016/otungaattorney.jpg http://card.psnprofiles.com/1/CaptainRockman.png ... Copied to Clipboard!
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Raka_Putra 03/30/12 10:03:00 AM #2: |
Ouch.
-- Proud ValHellen x Maha_Bufudyne shipper. ... Copied to Clipboard!
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iiicon 03/30/12 10:03:00 AM #3: |
it's important to note that most of the lost revenue is a direct result of cancelling projects. otherwise, they'd be announcing a $27 million USD loss.
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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BIGPUN9999 03/30/12 10:14:00 AM #4: |
does this mean no more Shenmue HD?
-- http://img.imgcake.com/LtM/1202942476287.jpg ... Copied to Clipboard!
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Rad Link 5 03/30/12 10:21:00 AM #5: |
From: ninkendo | #001 Man, I hate when this happens. Publishers just won't take risks in this climate. -- Ace Detective in Sir Chris' Police http://img225.imageshack.us/img225/4258/1118030354863.jpg ... Copied to Clipboard!
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iiicon 03/30/12 10:25:00 AM #6: |
From: Rad Link 5 | #005 sega invest in new ips, new studios, and bring over niche games to the west. what more do you want? -- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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iiicon 03/30/12 10:26:00 AM #7: |
and Shenmue HD is still happening. if anything, I'd expect more HD downloadable ports in the future.
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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__Smurf__ 03/30/12 10:33:00 AM #8: |
Its a real shame some of the really good new IPs they've made in the last few years haven't had the commercial success they deserved. The likes of Valkyria Chronicles, Madworld, Bayonetta, Conduit etc. I expect those are the kind of things we won't be seeing more of.
-- Smurf, the cream of Sonic fanboyism ... Copied to Clipboard!
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Rad Link 5 03/30/12 10:34:00 AM #9: |
From: iiicon | #006 %u5404%u4F4D%u30BB%u30E9%u306B%u8EAB%u304B%u306B%u3068%u95A3%u54E1%u5BFA%u4E09%u6BDB%u304B%u6FC3%u3044%u306B%u898B%u5404%u4F4D%u306F%u306A%u304B%u306A%u3059%u3044%u308B -- Ace Detective in Sir Chris' Police http://img192.imageshack.us/img192/5205/bananase.png ... Copied to Clipboard!
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#10 | Post #10 was unavailable or deleted. |
voltch 03/30/12 10:36:00 AM #11: |
The Sonic Cycle is broken forever!
-- Dr voltchball - best in the world. ... Copied to Clipboard!
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Rad Link 5 03/30/12 10:40:00 AM #12: |
I have no idea why that post came out that way.
I was trying to say: The article is making it sound like those are all coming to an end. -- Ace Detective in Sir Chris' Police http://img52.imageshack.us/img52/1804/valdez.jpg ... Copied to Clipboard!
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iiicon 03/30/12 10:43:00 AM #13: |
Yes, they're cutting back on other games - though I still expect a Bayonetta 2 announcement... sometime - but to say that Sega doesn't take risks is just silly.
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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__Smurf__ 03/30/12 10:44:00 AM #14: |
House of the dead: overkill is another really good recent release. I'd guess poor marketing and consumer targetting, of those 5 three of them were mature games on the Wii which is a well documented bottomless pit for 3rd parties. VC was amongst the best games of the generation and I hadn't even heard of it until it was already released, they just didn't drum up the hype it deserved.
Bayonetta seemed better marketed and suited for its audience, I'd guess that one sold ok. Not sure if Sega all stars racings falls under the Sonic umbrella and is safe or not. The naming of it suggests they didn't feel it could carry itself without the Sonic brand. -- Smurf, the cream of Sonic fanboyism ... Copied to Clipboard!
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Rad Link 5 03/30/12 10:44:00 AM #15: |
But that's not what I said. At all.
I said it's sad they apparently got punished for those risks and likely won't be taking many more. -- Ace Detective in Sir Chris' Police http://img703.imageshack.us/img703/1292/5l10w.jpg ... Copied to Clipboard!
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iiicon 03/30/12 10:49:00 AM #16: |
Okay. It is, but I'm not going to get war of semantics with you.
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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__Smurf__ 03/30/12 10:51:00 AM #17: |
From: Rad Link 5 | #015 It is, I'd say they've been one of and if not the highest risk taking developer of the generation. They've made a lot of new IPs of good to great quality, looking at these reports you can see why Nintendo are so conservative. Had SEGA copied them and sat on previous successes like making a bunch of Sonic spinoffs I doubt their earnings would be so grim. -- (\__/) Meet Ziggy,the Evil Bunny who wants to take over the world and eat the flesh of the weak. (='.'=] Put Ziggy in your sig to support his cause. ... Copied to Clipboard!
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Rad Link 5 03/30/12 10:54:00 AM #18: |
From: iiicon | #016 I legitimately have no idea what you're talking about now. -- Ace Detective in Sir Chris' Police http://i53.tinypic.com/2zznaeq.jpg ... Copied to Clipboard!
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foolm0ron 03/30/12 10:58:00 AM #19: |
Yeah I really hope this won't stop Bayonetta 2. Sega really has been great about funding new IPs and taking risks. Sucks that it's not paying off for them.
-- _foolmo_ 'I love you so much' - SineNomine ... Copied to Clipboard!
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ninkendo 03/30/12 10:59:00 AM #20: |
mainly concerned about Anarchy Reigns here
-- http://img651.imageshack.us/img651/9016/otungaattorney.jpg http://card.psnprofiles.com/1/CaptainRockman.png ... Copied to Clipboard!
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iiicon 03/30/12 11:03:00 AM #21: |
I think Anarchy Reigns is already too far along in development. Isn't it coming out in a couple months? Hopefully Platinum finish both that and Revengeance, then quickly move back to Bayonetta 2.
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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StealThisSheen 03/30/12 11:04:00 AM #22: |
Never gonna get a new Jet Set Radio now! -- SEP Nash, Smelling Like the Vault since 1996 Step FOUR! Get Paid! http://img.imgcake.com/stevenashgifpu.gif ... Copied to Clipboard!
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GuessMyUserName 03/30/12 11:07:00 AM #23: |
Uh, Rad isn't dissing Sega at all here. He's merely saying how Sega is getting severely punished for their risks.
-- http://img.imgcake.com/GuessMyUserName/mask_salesman_rage.gif ... Copied to Clipboard!
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GranzonEx 03/30/12 11:08:00 AM #24: |
I hope at least one of their new IPs paid off for them.
... Copied to Clipboard!
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neonreaper 03/30/12 11:13:00 AM #25: |
( X )
bow down to the ( X ) bow down to the ( X ) bow down to the king -- Donny: Are they gonna hurt us, Walter? Walter: No, Donny. These men are cowards. ... Copied to Clipboard!
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KJH 03/30/12 11:27:00 AM #26: |
I wish they'd put more of a focus on Valkyria Chronicles. 2 didn't get that well received because kinda jarring setting change and PSP only, but it was still good and the first one was absolutely amazing and had insanely good reception. They never brought 3 over and it was another PSP one so I guess that's understandable, but you'd think a good one on PS3 again would be successful.
-- I have no idea who you are, but I thank you for arousing me. - Beruga Brawl FC: 3823-8243-5663 ... Copied to Clipboard!
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eaglesarebeasts 03/30/12 11:41:00 AM #27: |
Noooo, Sega is my favorite :(
Buy Valkyria Chronicles. ... Copied to Clipboard!
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ZFS 03/30/12 11:45:00 AM #28: |
Yeesh. Sega has been at the top of their game this gen, people need to be buying more of their stuff.
-- "When I was a young man, I had liberty, but I did not see it. I had time, but I did not know it." ... Copied to Clipboard!
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iiicon 03/30/12 11:47:00 AM #29: |
I think the only major games they've put out over the last year and a half that I haven't bought are Binary Domain and Sonic Generations!
Oh right, and Yakuza Dead Souls. Best publisher. -- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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voltch 03/30/12 11:48:00 AM #30: |
Crap marketing division apparently.
-- Dr voltchball - best in the world. ... Copied to Clipboard!
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Rad Link 5 03/30/12 11:48:00 AM #31: |
I remember reading someone from Sega either implying or outright saying that we will probably never see Valkyria Chronicles in the west again, which is more believable if they're tightening their belt.
I wouldn't think Bayonetta would be in trouble considering it sold nearly two million copies worldwide, but who knows. -- Ace Detective in Sir Chris' Police http://img251.imageshack.us/img251/5783/3989110m.png ... Copied to Clipboard!
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OmarsComin 03/30/12 11:50:00 AM #32: |
I own Sonic Generations because it came with my video card
that counts as supporting them, right -- http://www.youtube.com/watch?v=npHDxSvwCE0 ... Copied to Clipboard!
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iiicon 03/30/12 11:52:00 AM #33: |
i don't think that game looks very good. if they sold the 2d sections separately i'd be down
-- ICON: When there's nothing left to burn, you have to set Bidoof on fire. ... Copied to Clipboard!
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OmarsComin 03/30/12 11:53:00 AM #34: |
yeah I'm not a huge fan
I probably should've given it to someone who actually loves it like I said I might do -- http://www.youtube.com/watch?v=npHDxSvwCE0 ... Copied to Clipboard!
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Vlado 03/30/12 1:00:00 PM #35: |
Not cool... SEGA never catch a break.
-- If you like Blitzball, try Captain Tsubasa II (in English) for NES! Top games: http://unikgamer.com/users/vlado-309.html ... Copied to Clipboard!
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edwardsdv 03/30/12 2:28:00 PM #36: |
From: iiicon | #033 You should give it a chance. This isn't Sonic 2006, the 3D sections are actually a lot of fun too, which I wasn't expecting. Anyway this just blows. Sega has been one of the best companies for putting out interesting looking new IPs, including Binary Domain which was a blast and I thought had potential for good sequels. Its a pity that they couldn't cash in on their great works. -- http://img.imgcake.com/nio/81edpngej.png The one and only Underdog Millionaire and UCA CORPORATE Champion ... Copied to Clipboard!
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ninkendo 03/30/12 2:47:00 PM #37: |
if Icon wants the least fun parts of Sonic Generations be my guest
I'll keep the superior 3D sections! -- http://img651.imageshack.us/img651/9016/otungaattorney.jpg http://card.psnprofiles.com/1/CaptainRockman.png ... Copied to Clipboard!
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Big Bob 03/30/12 3:01:00 PM #38: |
I'd say this was disappointing for Sega, but I really haven't bought many of their games. I enjoyed the recent Sonic games, but MadWorld is WAAAAAY overrated compared to how people kept saying "buy it, support Wii games!"
-- SuperNiceDog took my lunch money. ... Copied to Clipboard!
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Weakupedia 03/30/12 3:02:00 PM #39: |
Augh. Valkyria Chronicles is the only SEGA product I like (yet to play Bayonetta), but this sucks.
now we're never going to get another VC on consoles! not that it matters, since sega was convinced vc3 wouldn't sell in the states anyway wait this is all sega's own fault. they have no idea wtf they're doing. -- XS2 is the only good Xenosaga game - Lady Ashe http://backloggery.com/cwistofu ... Copied to Clipboard!
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swirIdude 03/30/12 3:04:00 PM #40: |
From: Weakupedia | #039 Exactly. If VC were, say, an Atlus series, we wouldn't be having this conversation. -- "The people who play Final Fantasy 7 actually have lives and dont NEED polls" ~MajinUltima SuperNiceDog: Bracket: Good, Taste: Bad ... Copied to Clipboard!
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ninkendo 03/30/12 3:05:00 PM #41: |
Big Bob posted...
I'd say this was disappointing for Sega, but I really haven't bought many of their games. I enjoyed the recent Sonic games, but MadWorld is WAAAAAY overrated compared to how people kept saying "buy it, support Wii games!" it was more support Platinum Games because they've still never made a bad game! -- http://img651.imageshack.us/img651/9016/otungaattorney.jpg http://card.psnprofiles.com/1/CaptainRockman.png ... Copied to Clipboard!
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Paratroopa1 03/30/12 3:11:00 PM #42: |
This better f***ing not affect PSO2.
... Copied to Clipboard!
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MrGreenonion 03/30/12 3:34:00 PM #43: |
Sega is great at making amazing games and finding amazing games other people made which need a publisher. I don't know how they can fail to make good money putting out games like MadWorld, Bayonetta, Valkyria Chronicles, Vanquish, Aliens Infestation (when they said Aliens was profitable you know they didn't mean the DS sidescroller that struggled against cancellation), Shinobi, and Binary Domain. I guess their marketing and business sides just don't know what they're doing when it comes to selling these games. Because don't forget, "losing money" doesn't just mean that it cost more to make than it brought in. It can also mean that it made significantly less money than they were expecting it to, resulting in Sega having less money now than they had been counting on. A game can lose money while still being profitable.
Then again, if they were realistically evaluating the profit potential of these games, they might not put them out in the first place, so I can't get too mad at them for being clueless. -- SuperNiceDog didn't have to reconcile his name... But Dauntless Hunter is now MrGreenonion ... Copied to Clipboard!
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Phoenix Wright 03/30/12 4:51:00 PM #44: |
Sega never brought over VC3 because nobody in America buys PSP games. Maybe a digital version would do well if the Vita catches on.
"I don't know how they can fail to make good money putting out games like MadWorld, Bayonetta, Valkyria Chronicles, Vanquish, Aliens Infestation (when they said Aliens was profitable you know they didn't mean the DS sidescroller that struggled against cancellation), Shinobi, and Binary Domain" Most of the games you mentioned were released at a time when when Sega were profitable. Binary Domain is really the only game there that was probably a financial drain over the last year. "Then again, if they were realistically evaluating the profit potential of these games, they might not put them out in the first place, so I can't get too mad at them for being clueless." That sounds like what they're doing! As I mentioned earlier, the majority of this loss is from the cancellation of projects and the subsequent internal restructuring. -- ICON: the raindrops the raindrops the raindrops the raindrops the raindrops the raindrops the raindrops the raindrops ... Copied to Clipboard!
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metaIslugg 03/30/12 5:03:00 PM #45: |
Now Ristar 2 is never gonna happen. Whatever man, not cool.
The only things I buy from Sega are anime UFO catcher figures anyway. -- http://i.imgur.com/wl4c3.jpg ... Copied to Clipboard!
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The Real Truth 03/30/12 5:11:00 PM #46: |
Sega has been behind some great games lately yeah, but their marketing sucks. And I think people kind of want more of the same anyway. But a lot of it has to do with Sega not convincing people they would be interested in these other games.
-- Tornadoman78: tornadoman and tornadogirl like to kick box each other in my tornaolayzers and she dosent even mind getting hit ... Copied to Clipboard!
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KamikazePotato 03/30/12 5:16:00 PM #47: |
Man. What happened recently? I thought they were doing fine.
-- Black Turtle did a pretty good job. ... Copied to Clipboard!
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Shoenin_Kakashi 03/30/12 6:13:00 PM #48: |
The main thing Sega has always sucked at is still here:
Their Marketing. -- Oh SuperNiceDog's doing it again dude. SuperNiceDog, you ain't no pimp dude ... Copied to Clipboard!
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shadosneko 03/30/12 7:05:00 PM #49: |
If only they had started caring about Sonic again sooner...
-- http://backloggery.com/shados http://last.fm/user/ShadosNeko ... Copied to Clipboard!
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WhiteLens 04/01/12 7:58:00 AM #50: |
They should just start meshing their own IPs together:
-- Hear me, Amaterasu ... Copied to Clipboard!
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