Current Events > James Cameron's Reaction To 'Avatar' Losing Box Office Crown: Relief

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Darmik
09/12/19 1:42:45 AM
#1:


https://deadline.com/2019/09/james-camerons-reaction-to-avatar-losing-box-office-crown-relief-1202731591/

When Avengers: Endgame surpassed Avatar to claim the title of the highest-grossing film in history, it ended one of the most impressive reigns in the annals of screen entertainment: James Cameron, first with Titanic (1997) and then with Avatar (2009), had owned the top spot on the all-time chart for a staggering 7,817 consecutive days just shy of 21 1/2 years.

Cameron was busy in New Zealand working on the sequels to Avatar in late July when Avengers: Endgame (Disney/Marvel Studios) finally eclipsed the original Avatar (Fox) and its $2.79 billion benchmark. Was the ultra-competitive Cameron dejected or sour when he heard the news? Far from it, he says, his first reaction was actually relief and optimism.

"It gives me a lot of hope, Cameron told Deadline. Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something.

The marketplace was a far different one in October 2010 when the Avatar sequels were announced with target release dates in 2014 and 2015 and a story that would dive beneath the waves of Pandoras alien oceans. Numerous delays led to a series of postponements and filming didnt get underway until the second half of 2017. The productions progress has been slow-going, too, with the challenges of extensive underwater shoots and exhaustive motion-capture work.

After Disneys acquisition of 20th Century Fox this year, the new Avatar timetable calls for Avatar 2 to land in theaters December 17, 2021, with Avatar 3 arriving on December 22, 2023. A fourth and a fifth Avatar film are scheduled for 2024 and 2027, respectively, but only if the next two light it up at the box office. That explains Camerons relief at seeing the theatrical vigor of Avengers: Endgame in an era when ticket sales have been worrisome.

Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. Were trying. Maybe we do, maybe we dont, but the point is, its still possible, Cameron said. Im happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore.

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Darmik
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MrNintendo1213
09/12/19 2:09:33 AM
#2:


Well that's nice.
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Evening_Dragon
09/12/19 2:11:53 AM
#3:


Even though Avatar sucks,

MrNintendo1213 posted...
Well that's nice.

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OctilIery
09/12/19 2:15:51 AM
#4:


Evening_Dragon posted...
Even though Avatar sucks,

MrNintendo1213 posted...
Well that's nice.

It doesn't, though. Avatar was great. Not groundbreaking outside of its use of 3D(It honestly makes me sad I'll probably never be able to see that again), but a fun story with great characters.
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Evening_Dragon
09/12/19 2:16:42 AM
#5:


OctilIery posted...
Evening_Dragon posted...
Even though Avatar sucks,

MrNintendo1213 posted...
Well that's nice.

It doesn't, though. Avatar was great. Not groundbreaking outside of its use of 3D(It honestly makes me sad I'll probably never be able to see that again), but a fun story with great characters.


It is literally Pocahontas, but with worse acting.
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"A guy talking into the camera about politics? My favorite." - Phantom_Nook
Guide, it's Guide, it's that Guide
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OctilIery
09/12/19 2:18:44 AM
#6:


Evening_Dragon posted...
OctilIery posted...
Evening_Dragon posted...
Even though Avatar sucks,

MrNintendo1213 posted...
Well that's nice.

It doesn't, though. Avatar was great. Not groundbreaking outside of its use of 3D(It honestly makes me sad I'll probably never be able to see that again), but a fun story with great characters.


It is literally Pocahontas, but with worse acting.

It's an old, classic story. Being unoriginal doesn't make it bad, and the acting is fine.
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Evening_Dragon
09/12/19 2:22:13 AM
#7:


I can let a classic take pass if it's executed well, but they're cardboard cut outs. Like, insultingly. I would have considered them charming, camp on an 80s cartoon show. But no, this is a multimillion dollar thing people went crazy over.

They put all that work into the special effects cause the characters were all 2D.
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Darmik
09/12/19 2:23:46 AM
#8:


I find Avatar tends to fall somewhere in between fantastic and sucks. Around the Good to great range? Not as good as Terminator 2 but still a pretty fun epic.
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Darmik
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SH_expert44
09/12/19 2:26:27 AM
#9:


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ffmasterjose
09/12/19 2:32:26 AM
#10:


Jesus christ dude stop with the Avatar bullshit and direct another Terminator movie.
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shnangyboos
09/12/19 2:53:40 AM
#11:


Are theaters a dying market or something? Where the hell is he getting this?

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LiqiudusSnake
09/12/19 4:33:17 AM
#12:


Evening_Dragon posted...
It is literally Pocahontas, but with worse acting.


And dances with wolves, and the last samurai

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