Current Events > The Marvels Was a Historic Bomb

(+) Yeah! (+)

The Marvels went down as one of the biggest box office bombs in MCU (and movie) history. Despite being part of one of the most successful franchises ever, it just couldnt pull in the audience.

Was it superhero fatigue? Bad marketing? The movie itself? A mix of everything? Whatever the reason, its wild to see a Marvel movie struggle this much.

The movie was pretty good

Just really drunk

People are bored of the slop. Doesn't need nor deserve a deeper dive than that frankly.

Lack of marketing was one of the big issues. The actors were not able to do a press tour for the film.

Actually I will say one thing.

It's kind of funny how people used to say Nintendo was the "Disney of video games." Nintendo has always understood the value of IP, they understand you have to be careful and not milk their IPs excessively otherwise they lose value, they lose the prestige that ensures bums on seats on brand alone.

Modern Disney does not understand this in the slightest. Instead they believe they can mass produce after finding the Krabby Patty formula for movies. These flops are the result.

Post Endgame MCU movies get too much hate. They are far from amazing, but I still think a good half of phase 2 was worse than any of them.

Yeah. Phase 4 at its worst is just okay.

the real thing thats hurting Disney in theaters is Disney Plus. People are just waiting to see a lot of stuff on streaming instead.

deadpool and wolverine did over 1 billion

guardians 3 did 840m

it failed because nobody gave a fuck about any of the characters

VRX3000 posted...

Yeah. Phase 4 at its worst is just okay.

the real thing thats hurting Disney in theaters is Disney Plus. People are just waiting to see a lot of stuff on streaming instead.

That's what I've done with Phase 5. I saw all of Phases 1-3 in the theaters, and everything from Phase 4 except for Black Widow. But my local theater never showed Ant-Man and the Wasp: Quantumania, so I just watched that on Disney+, and I've just continued doing that as it isn't a very long wait anyway.

The Marvels was good IMO but the villain sucked.

they should have used it as the closing point for Phase 4 since it tied up a large amount of plotlines from that phase and actually connected.

I think the thing that hurt them the most was not bringing back the same characters more frequently and especially not bringing back anything from post credit scenes.

People could forgive an average movie so long as they were interested in the overall plot of the MCU. by not following through on anything people lost interest in that overall story and all your left with is a fairly average movie and people slowly checked out.

Adjusted for inflation, it very likely lost the most money of any movie ever. I think the only other contender was that Lone Ranger movie

The whole production of it was screw up.

Wasn't there little faith in it being labelled Captain Marvel 2, which is why it got rebranded?

Was there drama with Brie Larson? I can't remember what the cause of it was.

Overall, it was a very average movie that didn't have the hype of End Game coming up, unlike the first Captain Marvel movie. It's likely of there wasn't the big team up movie coming shortly after its release, Captain Marvel would likely have bombed too. That movie was also nothing special.

What a shame. It was a pretty good movie. The girls were great.

I'm going to say bad marketing, because I haven't really heard a single thing about it tbh.

But I couldn't get away from Deadpool + Wolverine if I tried.

buddah86 posted...

Was there drama with Brie Larson? I can't remember what the cause of it was.

The cause was sexism. When talking about a movie aimed at younger girls, she said she wasn't particularly concerned with the opinions of old men about said film. Certain men took offense with the idea that male opinions shouldn't be the number one concern of everyone.

buddah86 posted...

Was there drama with Brie Larson? I can't remember what the cause of it was.

She expressed that she was frustrated with the lack of diversity in film criticism and said she would rather not hear from white men when it came to reviewing certain films.

That triggered the usual suspects (Critical Drinker, Geeks and Gamers, etc.)

It honestly just seems like poor release timing, lack of good advertising, and tying parts of it to having had watch the Disney+ shows.

The movie itself is fine, IMO. It's nothing special, but it's honestly better than a large portion of the older, earlier movies.

That being said, just being okay at this point in the MCU is also a problem. The quality of the movies flew way too close to the sun and everything save for GotG3 and the last Holland Spider-Man movie since Endgame have either just been mediocre or "good enough" (I haven't watched Eternals or the third Ant-Man, though, and those seem like they probably are exceptionally bad). Everything seems to be going into rewrite hell and now they're hard pivoting off of their shoddy planning and bringing the Russo's back. It's a mess.

The first one was placed between the last 2 Avengers movies and they basically said you had to watch it in order to understand Endgame if it came out any time besides that it would have flopped

M1Astray posted...

Actually I will say one thing.

It's kind of funny how people used to say Nintendo was the "Disney of video games." Nintendo has always understood the value of IP, they understand you have to be careful and not milk their IPs excessively otherwise they lose value,

Lmao there are like four Mario games per year

ChatGPT topic

I really enjoyed The Marvels. It was a fun contained movie.

I think the major problems?

1 - Mysogyny: People can say all they want that wasn't an issue, but it is with a lot of female led films. Maybe not in our general little bubble, but we've seen it consistently.

2 - Lesser Known Characters: Beyond Brie Larson's Captain Marvel (who was already the target of some stupid hate), the other two main characters were both mostly known for TV shows. Marvel banked too much on everyone being pretty invested in those TV shows to sell a team-up film as it was.

3 - Self-Contained Stories and Series Fatigue - As soon as the word got out that this was fairly self-contained (beyond the stinger at the end which people could immediately just go read about), people who were a little Marvel fatigued were like, "Alright well, this isn't necessary viewing, I can wait for it until it's on Disney Plus or it becomes necessary". You release this when there hasn't been anything Marvel related in 18 months? I bet you it would have done just fine. We were oversaturated at the time.

TheGoldenEel posted...

Lmao there are like four Mario games per year

I was, rather obviously, talking about mainline releases (and gaps between individual series releases as well). Over eight years since the last one of those for Mario. It was six years between mainline Zelda's, god knows how many since Metroid Prime 3 and 4 (and a solid 4+ years between Dread and Prime 4). Over twelve years between Mario Karts 8 and 9. Even the annual Mario spinoffs there are sizable gaps between installments in those spinoff franchises (usually a generation between them).

Spinoffs are not what I'm talking about. Every good media IP keeps things ticking over using spinoffs. But Nintendo doesn't run around acting like it's releasing a major Mario or Zelda every time it releases a spinoff. And they always make sure their spinoffs are different flavours of product from each other.

Actually that highlights another issue with Disney. The lack of distinction between MCU products. They're all incredibly same-y nowadays (always were but the coat of paint and aesthetics of each movie differed greatly back in the early to mid MCU).

I personally think the reason why the new shit didn't work is pretty simple. They needed to make individuals who are showrunners, not have new shows that are just a group of new people that we just gotta learn who they are somehow. Stuff like the Avengers worked because they were strong individuals coming together for a threat big enough to require so many individuals. You're not getting a convincing group movie with some small time guys like I dunno, the Ice Trolls as the main villains or something.

I mean if they really pushed Loki to be a forerunner, that could've easily worked considering how good Loki was as a show and how much potential the show's world set up for a big threat and different angles to even potentially bring back big characters who are confirmed dead. If they didn't just kinda trash the MCU canon Wanda as a villain, she could've come back for bigger and better things. For whatever reason, as cool as Strange is, he also just got completely outstaged by a Wanda who had a low chance of making an immediate comeback

I'm fine with them just tossing shows out there like idiots but they really needed to at least completely readjust when there were actual hits. I don't even think the whole Kang guy being cancelled played that big of a part. The next movie they literally just could've had the guy played by like 5 different guys all being a menace, cuz who cares, the dude is like multidimensional.

But it's like man, where even are they anymore? Most of them were self contained shows. The new group shits just look like they're throwing massive clumps of darts and hitting nothing

Wasn't Ms Marvel the lowest viewed MCU show?

Add on to that the nothingburger of a character of Monica and boring Captain Marvel and you get a movie that has no real draw

I don't care about any of the characters from other media. This wasn't a problem with GotG or Dr. Strange where the movies were my introduction to those characters because those particular movies were fun and good as hell.

I didn't care for the first Captain Marvel movie, I watched it because of the need to be caught up on Endgame. I absolutely didn't care for Ms. Marvel's TV show nor her character in the comics. I completely forgot about the third character being in other MCU media altogether before the film. And the movie was mid, it took me two sits to get through it. A lot of post-Endgame content has ranged from mid to bad; too much of it compared to before. And now it's too much like the comics. Thank fuck I'm caught up to everything I would hate to try and jump in right now.

M1Astray posted...

I was, rather obviously, talking about mainline releases (and gaps between individual series releases as well). Over eight years since the last one of those for Mario.

Not to negate your main point, but this specific detail is incorrect. It's been about a year and a half.

Yeah I'm shocked by how bad it flopped. It has better critic and audience reception than Captain America Brave New world but that did better in terms of box office.

Maybe audiences didn't like these characters.