Current Events > Kung Fu Panda Exec Says Hollywood Is At a Loss About Anime's Successes

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02fran
04/17/24 12:11:20 PM
#1:


https://comicbook.com/anime/news/anime-success-hollywood-kung-fu-panda/

When it comes to animation in America, things are never simple. For decades, the medium has trended to kids thanks to hits like Paw Patrol and The Powerpuff Girls. However, in the past 20 years, a shift has been happening with consumers. Animation is being demanded by older audiences, and anime has filled their appetite. The industry has become a huge player in the entertainment landscape globally, and in a recent chat, an executive on Kung-Fu Panda 4 admits Hollywood isn't sure how to handle the shift.
The confession comes from Stephanie Stine as the Kung-Fu Panda 4 co-director did a Q&A on Discord with fans. When asked about the shift in America's taste for animation, Stine said they love seeing more serious stories animated, but executives in Hollywood are still at a loss.
"I freaking love it!! Especially since so many audiences these days have grown up on more mature stories everywhere. I think in most bookstores for example, the manga/anime section takes up a majority of the floor space. But here's the catch: a lot of people in charge of the finances of making a movie think that audiences don't like these kinds of stories," she shared.
"I'm not sure why. Every time I've talked to an executive, they've told me that yes they totally see the influence and impact anime has had on the world. But no we will not do that. It's the highest of miracles to me that Spider-Verse was made in America."
Hollywood is a fickle beast that early adopts some trends while leaving other lucrative industries behind. In the case of anime, it has fallen into the latter category. The industry was seen as niche decades ago, but thanks to the Internet, anime has become incredibly accessible. The industry commands an impressive (and lucrative) fandom across the globe, and its profits show. In the domestic box office, titles like Demon Slayer and My Hero Academia have made bank. So hopefully, Hollywood gets its act together on anime ASAP.
What do you think about this confession about Hollywood's take on anime?

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KajeI
04/17/24 12:13:01 PM
#2:


Suits don't deserve the money they make, more at 11.

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ssb_yunglink2
04/17/24 12:13:20 PM
#3:


corporate suits at a loss about what the general public actually likes

cant say im surprised

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TheSavageDragon
04/17/24 12:14:07 PM
#4:


I honestly don't want Hollywood to look at anime for success. The only lesson they'll take out of it is that you can still get a popular product with a tiny budget.
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WingsOfGood
04/17/24 12:14:25 PM
#5:


anime is literally just 1 to 1 adaptations of really well made manga most of the time

hollywood cannot comprehend the idea of a 1 to 1 adaptation of source material
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RetuenOfDevsman
04/17/24 12:14:36 PM
#6:


02fran posted...
I think in most bookstores for example, the manga/anime section takes up a majority of the floor space.
What kind of bookstores does this guy go to?

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GhostFaceLeaks
04/17/24 12:17:27 PM
#7:


Hollywood had difficulty accepting when foreign countries barring maybe certain European countries make movies or shows that do well. It took them this long to accept content like Parasite and Squid Games.So this isn't a surprise.

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GrandConjuraton
04/17/24 12:17:52 PM
#8:


KajeI posted...
Suits don't deserve the money they make, more at 11.


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kirbymuncher
04/17/24 12:19:25 PM
#9:


02fran posted...
Every time I've talked to an executive, they've told me that yes they totally see the influence and impact anime has had on the world. But no we will not do that.
this seems so weird to me

I could understand not doing it because you don't think it's popular, but why would you specifically say it's popular and then just still say nah forget it

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Tropicalwood
04/17/24 12:19:30 PM
#10:


I mean if they wrote good animation like Batman TAS and Justice League, people would still care.

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GhostFaceLeaks
04/17/24 12:21:21 PM
#11:


kirbymuncher posted...
this seems so weird to me

I could understand not doing it because you don't think it's popular, but why would you specifically say it's popular and then just still say nah forget it

Hollywood thinks they know what is best and consider stuff like this as a "fluke". That's why.

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FearlessMango
04/17/24 12:22:48 PM
#12:


kirbymuncher posted...
this seems so weird to me

I could understand not doing it because you don't think it's popular, but why would you specifically say it's popular and then just still say nah forget it
they probably think it's a fad that will blow over

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loafy013
04/17/24 12:27:32 PM
#13:


02fran posted...
I think in most bookstores for example, the manga/anime section takes up a majority of the floor space.
Nah, it's some of the fans that take up the floor space. I've seen them sitting around the aisles, blocking foot traffic, and generally making a mess. Doubt they even buy anything at the end of the day.

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Raikuro
04/17/24 12:28:49 PM
#14:


At least X-Men 97 is proving there's still an audience
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Mad-Dogg
04/17/24 12:42:19 PM
#15:


WingsOfGood posted...
anime is literally just 1 to 1 adaptations of really well made manga most of the time

hollywood cannot comprehend the idea of a 1 to 1 adaptation of source material
Seriously, this.

I would watch the hell out of animated adaptions of the classic x-men comic book stories.

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Prismsblade
04/17/24 12:43:09 PM
#16:


Frankly I believe its due to the strigma in execs that animation is solely for young kids. This holds back many cartoons from reaching their full potential in animation, story and especially action.

They also must adhere to 11 minutes length due to childrens sort attention spans, cannot specialize in niche genres or subject matter and must appeal to as broad an audience as possible.

And even if they do meet and exceed all these criteria in quality will likely be canceled within 2-3 seasons if they dont become TLAB or SpongeBob lv in success.

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Damn_Underscore
04/17/24 12:44:12 PM
#17:


Hollywood execs think the more well-known actors you have the better the movie is

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PowerMan5000000
04/17/24 12:54:10 PM
#18:


Im just not excited by CGI animation

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Doe
04/17/24 12:55:40 PM
#19:


TheSavageDragon posted...
I honestly don't want Hollywood to look at anime for success. The only lesson they'll take out of it is that you can still get a popular product with a tiny budget.


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RetuenOfDevsman
04/17/24 12:57:13 PM
#20:


Damn_Underscore posted...
Hollywood execs think the more well-known actors you have the better the movie is
Of course, since they measure quality in dollars, they're pretty much right.

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kirbymuncher
04/17/24 12:59:13 PM
#21:


Prismsblade posted...
And even if they do meet and exceed all these criteria in quality will likely be canceled within 2-3 seasons if they dont become TLAB or SpongeBob lv in success.
to be fair, this part is also true of anime

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Smashingpmkns
04/17/24 1:23:16 PM
#22:


Hollywood makes animated movies for children that parents can enjoy. Japan makes anime for various different age groups. Idk just make animated movies for adults again.

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Doe
04/17/24 1:31:28 PM
#23:


Smashingpmkns posted...
Hollywood makes animated movies for children that parents can enjoy. Japan makes anime for various different age groups. Idk just make animated movies for adults again.
Most of the most profitable anime is made for young boys. That's what shonen means

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FL81
04/17/24 1:32:30 PM
#24:


The further away Hollywood stays from anime, the better off everyone will be

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refmon
04/17/24 1:52:01 PM
#25:


That Avatar movie coming next year looks like it will be geared towards adult fans of the original so we'll see how it goes

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Sephiroth_C_Ryu
04/17/24 1:55:56 PM
#26:


TheSavageDragon posted...
I honestly don't want Hollywood to look at anime for success. The only lesson they'll take out of it is that you can still get a popular product with a tiny budget.

I don't know. It might be amusing to see them try to make an isekai.


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VeggetaX
04/17/24 1:57:42 PM
#27:


Things originating from Japan sales. How the fuck does these suits who has marketing and business degrees do not know this?

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dragonstar13
04/17/24 2:20:56 PM
#28:


Usually when Hollywood sees a popular anime their first instinct is to make a Live action version of it while it's popular. Rather than making an animated movie that's just as deep and revolutionary in animation.
Considering what's happening in the animation industry now, I doubt they want to concentrate on making anything they see as risky. They rather do safer bets which are the movies aimed at a general audience.

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creativerealms
04/17/24 2:23:33 PM
#29:


Tropicalwood posted...
I mean if they wrote good animation like Batman TAS and Justice League, people would still care.

They still do, when they let writers do their jobs.

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YoungMutual
04/17/24 2:29:05 PM
#30:


Everything hollywood makes nowadays is so sterile and gives the feeling that it was "designed by committee".

Even good stuff gives me this uncanny feeling, like, the dune movie is like good and all but the art direction feels like it uses the same special effects and cgi as any marvel movie, it feels samey to my brain, even when its not.

Also, not an anti woke mouthbreather or anything, but I do feel a better balance needs to be found regarding representation if it's going to negatively impact creativity

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Hyena_Of_Ice
04/17/24 2:36:52 PM
#31:


TheSavageDragon posted...
I honestly don't want Hollywood to look at anime for success. The only lesson they'll take out of it is that you can still get a popular product with a tiny budget.

They've already known that since the Blair Witch Project. Unless you're talking about the Hollywood CGI studios (I refuse to call them animation studios)
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AsucaHayashi
04/17/24 2:47:38 PM
#32:


we're talking about the same hollywood that thought remaking popular movies with all-female leads/cast would be easy successes? that hollywood, right?

xd

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loafy013
04/17/24 2:49:17 PM
#33:


Mad-Dogg posted...
Seriously, this.

I would watch the hell out of animated adaptions of the classic x-men comic book stories.
DC learned this a long time ago. But it seems that over time, they have forgotten it.

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CARRRNE_ASADA
04/17/24 3:27:50 PM
#34:


Sephiroth_C_Ryu posted...
I don't know. It might be amusing to see them try to make an isekai.

Why do people talk about "Isekai" like some exclusive Japanese anime trope when its a story as old as time present in many Hollywood movies.

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Prestoff
04/17/24 3:30:43 PM
#35:


CARRRNE_ASADA posted...
Why do people talk about "Isekai" like some exclusive Japanese anime trope when its a story as old as time present in many Hollywood movies.

While true, what is a Japanese anime trope when it's a Harem Isekai about some Japanese Male dies and becomes some power male fantasy character, in a medievel setting, where the plot demands for every women he meets to instantly fall in love with him and other male characters just exist to make the Japanese male character look good. Rinse and repeat.

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Doe
04/17/24 3:33:07 PM
#36:


Isekai can be named as a distinct entity from the mere concept of going to another world because of the tropes that isekai anime overwhelmingly have. Isekai is a word loaded with way more than just the setting premise now. People who seek out isekai anime as it's currently produced are looking for more than just the fact that a guy went to another world.

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Zikten
04/17/24 4:04:21 PM
#37:


Over 20 years ago, Stephen Spielberg made an "American Anime" that aired during Primetime on the WB network (channel that later merged with another called UPN and became what is today CW)

It was geared to older people. I would say it was a pg 13 cartoon. It was about a boy on earth who finds out he is half alien, and his dad is from a planet that is now invading Earth

It was called Invasion America. I hoped at the time it would be a huge hit, and lead to the beginning of a great American Anime industry. But it had poor ratings due to kids being in bed when it aired, and older people dismissing it as a children's show. So it never got a 2nd season, and American Anime never took off
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Zikten
04/17/24 4:05:51 PM
#38:


https://youtu.be/FYNeAh6_NHE?si=DAek63QbDdoAHJ6o
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NoxObscuras
04/17/24 4:12:22 PM
#39:


WingsOfGood posted...
anime is literally just 1 to 1 adaptations of really well made manga most of the time

hollywood cannot comprehend the idea of a 1 to 1 adaptation of source material
True. They always have to change it and then don't understand why fans hate it

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CARRRNE_ASADA
04/17/24 5:11:35 PM
#40:


An "Isekai" ahead of it's time.

https://gamefaqs.gamespot.com/a/forum/a/a33f4779.jpg

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GeminiDeus
04/17/24 5:15:32 PM
#41:


Still waiting for this to happen.

https://www.youtube.com/watch?v=jafd97yJFOI
Holy crap, 240p as the highest setting.

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DrizztLink
04/17/24 5:16:27 PM
#42:


GeminiDeus posted...
Holy crap, 240p as the highest setting.
I might as well rub sandpaper in my eyes >:(

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garan
04/17/24 5:16:40 PM
#43:


FL81 posted...
The further away Hollywood stays from anime, the better off everyone will be


Agreed. And I'm not even a huge anime fan, but the corporate Hollywood scum are continually proving that they are soulless husks with zero interest in creativity or even catering to established fanbases.
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Unsuprised_Pika
04/17/24 5:58:52 PM
#44:


YoungMutual posted...
Everything hollywood makes nowadays is so sterile and gives the feeling that it was "designed by committee".

Even good stuff gives me this uncanny feeling, like, the dune movie is like good and all but the art direction feels like it uses the same special effects and cgi as any marvel movie, it feels samey to my brain, even when its not.

Also, not an anti woke mouthbreather or anything, but I do feel a better balance needs to be found regarding representation if it's going to negatively impact creativity

With Dune that is absolutely a you problem.

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Enclave
04/17/24 6:03:08 PM
#45:


WingsOfGood posted...
anime is literally just 1 to 1 adaptations of really well made manga most of the time

hollywood cannot comprehend the idea of a 1 to 1 adaptation of source material

They'd probably look at the filler arcs and be "Now that's what I'm talking about!"

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008Zulu
04/17/24 6:11:37 PM
#46:


ssb_yunglink2 posted...
corporate suits at a loss about what the general public actually likes
I am shocked that their ultra-curated focus testing groups never revealed this to them.

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Humble_Novice
04/17/24 6:14:09 PM
#47:


garan posted...
Agreed. And I'm not even a huge anime fan, but the corporate Hollywood scum are continually proving that they are soulless husks with zero interest in creativity or even catering to established fanbases.
True.

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deoxxys
04/17/24 6:43:34 PM
#48:


Even if they acknowledged how great anime is and tried to imitate it, they would still never "get it".

People in anime often have very strong convictions about different things and even if they're wrong, they still appear human. Corporate media never wants to say anything with any strong conviction unless it's "women can be strong too" but do it in the most patronizing way ever. Anime has lots of strong women but they managed to do it without coming across is being an anti stereotype. American anime would have a bunch of insufferable girl bosses who don't need no man.

Also America has problems with making mature shows unless dookie humor. Sure we can let you see the whole airbender village gets slaughtered "because we want to make you think of breaking bad" but a flawed character growing out of their sexism is too much for you to handle.

The real expectation here is for them to take an already existing property and make a new adaptation of it but shittier.

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sabin017
04/17/24 6:51:37 PM
#49:


The most mature an American cartoon for general audiences got was Roughnecks.

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loafy013
04/17/24 6:53:11 PM
#50:


deoxxys posted...
Also America has problems with making mature shows unless dookie humor. Sure we can let you see the whole airbender village gets slaughtered "because we want to make you think of breaking bad" but a flawed character growing out of their sexism is too much for you to handle.
Got an example? I'm guessing you are referring to the Netflix Avatar, but Sokka absolutely changed. Only it happened over the course of like an hour long episode instead of 4 20 minute episodes.

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